Programmatic TV Buyers

WO Programmatic TV lets advertisers use the power of data-driven audience targeting and process automation to run incredibly effective campaigns on the world’s most powerful ad medium. Our programmatic TV solution helps brands and agencies address fragmentation, audience targeting, and efficiency. By integrating with the broadcast TV industry’s most widely-installed traffic software, WO Programmatic TV directly connects ad buyers with TV stations. The result is streamlined, end-to-end workflow for everyone involved in the media buying process.

Programmatic TV Buying Updates

From the Blog

Five Things Marketers Need to Know About Programmatic TV

From the Blog

Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads

From the Blog

New Research: Programmatic Radio Advertising Growing Fast

Get the reach, targetability, and brand safety of TV

Largest source of inventory

Reach over 110 million or 96% of United States households with access to premium inventory from more than 1,000 broadcast TV stations.

Brand safety

TV is the ultimate in premium video. You'll know exactly when and where your spots ran in real-time.

Simple & effective

Make offers to hundreds of stations simultaneously on a single order. Optimize campaigns as results come in.

What can we do for your business?

Learn how WideOrbit solutions manage and monetize your content, everywhere.