Automated broadcast TV ad buying

ZingX™, WideOrbit’s buy-side advertising platform, provides simplified access to broadcast TV ad inventory from thousands of local US stations. ZingX is the only buy-side platform offering direct access to inventory from broadcast TV stations using WideOrbit’s premium sell-side exchange, WO Marketplace. With technology that automates transaction and campaign optimization processes, ZingX makes buying local broadcast TV simple.
WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale
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Automated TV ad buying

ZingX, our buy-side advertising platform, works seamlessly with WideOrbit’s premium sell-side exchange, WO Marketplace, to make buying local broadcast TV easier than ever. Whether you want to extend a video campaign across media platforms, place a market-specific local TV ad buy to boost a national campaign, or streamline existing broadcaster relationships, WideOrbit’s automated TV ad buying solution will work for you.

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Programmatic TV Buying Updates

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Get the reach, targetability, and brand safety of TV

Largest source of inventory

Reach over 96% of United States households with access to premium inventory from thousands of broadcast TV stations.

Brand safety

TV is the ultimate in premium video. You'll know exactly when and where your ads ran in real-time

Simple & effective

Make offers to hundreds of stations simultaneously on a single order – and receive a single invoice. Optimize campaigns as results come in.

What can we do for your business?

Learn how WideOrbit solutions manage and monetize your content, everywhere.

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