WO Long Form DR is a comprehensive web-based platform that provides a unique set of inventory management tools to maximize revenue and streamline processes associated with Long Form Direct Response (LFDR) programming.
Long form direct response advertising requires the consideration of multiple offers. Managing those offers is often a cumbersome process, compounded by the effort involved in pricing, reviewing, and titling LFDR spots. WO Long Form DR automates and simplifies the management of direct response inventory and allocations for TV stations or networks who include this type of programming in their line-up.
WO Long Form DR’s calendar view allows you to manage offers within a single interface.
WO Long Form DR allows you to:
Easily manage multiple LFDR programming offers, with a calendar view to ensure variety in your schedule
Streamline processes to evaluate, negotiate, and manage orders based on your available inventory more effectively
Ten pre-made reports simplify analytics to easily track LFDR progress, effectiveness, and revenue
Simplify LFDR inventory and allocation management
Price, open, track, and negotiate all paid inventory in one place. Simply click on “Manage avails” to allocate and manage direct response inventory.
With 10 pre-made reports, stations can pull valuable information to track progress, efficacy of programming, and associated revenue.
Manage multiple offers within a single interface, ensuring schedules offer variety for viewers. Allocate programming throughout an extended period, or drill down to specific timeframes, including a single day.
Available with WO Traffic or WO Network
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