About WideOrbit

WideOrbit is the one platform that ties everything together – from programmatic and digital ad sales to cash-in-advance payments.

We help our clients do more business by eliminating the ubiquitous paper-chasing, chair-swiveling, and data re-re-entry of traditional workflows. And it’s those clients who have made us the leader in premium broadcast technology and the largest sell-side processor of premium advertising, both digital and linear.

In 1999, WideOrbit was founded with a vision: Make it easier to buy and sell advertising. Since then, that vision has expanded: Become the leading digital and linear media management advertising platform in the world. To that end, we put our clients first and believe that our growth is limited only by our customers’ satisfaction.

Only WideOrbit brings a Wider-World approach, so you get the broader capabilities, bigger insights, and better connections you need. That’s why, since 1999, so many leading media companies – including ViacomCBS, Scripps, Entercom, Viant, and more – have partnered with us. And it’s our track record of reliability, combined with a commitment to innovation, that leads 99.9% of those partners to renew their contracts.

WideOrbit. Say hello to a Wider World.

Executive Team

WideOrbit CEO and Founder Eric Mathewson

Eric Mathewson

Founder & CEO

Eric founded WideOrbit in 1999 after realizing that there was an opportunity to dramatically streamline and automate the buying and selling of media. Prior to founding WideOrbit, Eric worked at Montgomery Securities in San Francisco and New York, managing portfolios for wealthy technologists as well as Kidder Peabody in Palo Alto, primarily focused on Equity Derivatives. Eric has been an active private equity technology investor since 1994 and maintains controlling ownership of WideOrbit. WideOrbit serves as the System of Record for more than 5000 stations and cable networks worldwide processing more than $35 Billion in advertising revenue annually.

WideOrbit Chief Financial Officer Margaret McCarthy

Margaret McCarthy

Chief Financial Officer

Margaret McCarthy leads WideOrbit's finance, accounting, human resources, investor relations, mergers & acquisitions, internal systems, and financial and strategic planning. During her tenure, the company has grown its revenue by 369%, completed several acquisitions, initiated operations in the EU and Asia Pacific regions, and raised venture capital funding from Greycroft Partners, Mayfeld and others. In 2018, Margaret was named 2018 Most Innovative CFO by Armanino LLP,

Margaret’s first experience as a CFO followed the merger of Shockwave.com with Atom Films, where she managed the combined company through a turnaround and sale to Viacom. Previously, Margaret worked in corporate development with Hewlett Packard and led mergers & acquisitions activity at Macromedia and Cadence Design Systems. She earned an M.B.A. at Dartmouth College’s Tuck School of Business and a B.A. in Economics at Yale University.

Margaret is an avid participant in wildlife and wild space conservation activities. She is a member of the board of the Rural California Broadcasting Corporation and the Green Music Center at Sonoma State University, and sits on the audit committee for Wildlife Conservation Network in San Francisco. Along with her husband and two chocolate Labradors, Margaret splits her time between San Francisco and Sonoma County.

Tim Swift

President & Chief Operating Officer

Tim joined WideOrbit in 2018 and leads client-facing operations for WideOrbit’s enterprise solutions, including WO Traffic, WO Network, WO Streaming, WO Automation for Radio, WO Media Sales, and WO Payments.

Before becoming Chief Operating Officer, Tim was WideOrbit’s Vice President, Integrations, where he led initiatives to integrate the company’s software with other business systems critical to the media industry. Prior to WideOrbit, Tim held positions as Financial Controller and Director of Business Systems & Analytics at Bonneville International, and Chief Financial Officer at early-stage startup Montclair Technology. He was also an Owner and Company Director of a financial advisory firm, serving high-value clients in his native Australia, before moving to the United States.

WideOrbit Chief Product Officer Will Offeman

Will Offeman

Chief Product Officer

Will joined WideOrbit in 2000 and leads strategy, design, and development for all products, from our flagship WO Traffic software to extended solutions for analytics, demand aggregation, digital proposals and order management, digital ad serving, and payments/collections. Will leverages decades of experience with TV and radio broadcasters, national cable networks, and digital publishers, to inform WideOrbit’s product roadmaps. As the media landscape continues to shift, Will is focused on evolving WideOrbit’s media operations platform to advance the unification of digital and linear advertising.

WideOrbit Chief Technology Officer Eric Moe

Eric Moe

Chief Technology Officer

Eric joined WideOrbit in 2001 and is responsible for all hardware integration and advanced systems development. Prior to WideOrbit, Eric co-founded OpenTable.com. Eric has worked in the technology industry for over 25 years. Before OpenTable, Eric ran a consulting company, building systems for Fortune 500 companies, including Safeway, Kraft, Silicon Graphics, Countrywide and the City of San Francisco.

Toni Coonce Executive Headshot

Toni Coonce

EVP, Sales

Toni joined WideOrbit in 2006, bringing over 20 years of media industry experience on both the client and vendor sides of the business. Prior to WideOrbit, Toni worked for Marketron Solutions, holding positions in support, project management, sales engineering, and sales. Before that, she was Finance Manager at a small broadcast group for two years. As Executive Vice President of Sales, Toni leads all Sales efforts at WideOrbit.

Don Durand

SVP, International Sales and Product

For over 25 years, Don has worked to provide sales, traffic, channel management, programming, and digital solutions to the global media industry. Upon joining WideOrbit in 2008, Don launched WideOrbit’s first program management solution and expanded our International sales and product offerings. With broad experience in the ever-evolving media industry, Don brings a global perspective and has expanded WideOrbit’s depth across sales, traffic, programming, digital, linear, and programmatic. Don currently manages WideOrbit’s product offerings across programming, International, and omni-channel solutions.

WideOrbit VP, North America Field Operations Jim Bouchard

Jim Bouchard

VP, North America Field Operations

Jim joined WideOrbit in 2002 and leads support and implementation of WideOrbit’s traffic management products. His implementation team has transitioned the sales and business operations of nearly 3,200 television and radio stations to WideOrbit software. Jim joined WideOrbit as a WO TrafficImplementation Specialist and was named a Vice President in 2015. Based in Birmingham, Alabama, he has previously been a Traffic Operations Manager at Crown Media International and a Traffic Manager at The Weather Channel.

WideOrbit VP, Business Development Armine Khan

Armine Khan

VP, Business Development

Armine joined WideOrbit in 2011 and is responsible for researching and developing new areas of business for the company, establishing strategic partnerships and driving new business.

Mayra Lucero

VP, Human Resources

Mayra joined WideOrbit in 2018, bringing over 20 years of Talent Acquisition and Talent Management experience in both public and privately held companies across the professional services, finance, and hospitality industries. Mayra previously held positions as Talent leader for the PNW region of a multinational professional services company, and as a Management Talent Acquisition professional at Capital Group Companies, a leading asset management company. As Vice President, Human Resources, Mayra leads a committed team focused on delivering impactful employee programs and activities that attract, retain, engage, and grow a thriving community of friendly, talented people at WideOrbit.

WideOrbit General Counsel Scott Marcus

Scott Marcus

General Counsel

Scott joined WideOrbit in 2018 as its General Counsel and is responsible for all of the company's legal matters. His previous in-house positions include General Counsel at App Annie and Vice President, Legal and Corporate Affairs and Assistant Secretary at NetSuite prior to its acquisition by Oracle. Previously he was an Associate at Cooley LLP, where he advised public and private technology companies. Scott started his career with Milbank, Tweed, Hadley & McCloy LLP in New York after earning a JD from New York University School of Law and a BA in Economics and Spanish Literature from Tufts University.

WideOrbit SVP, Planning and Corporate Development Alec Meyer

Alec Meyer

SVP, Planning and Corporate Development

Alec joined WideOrbit in 2014 to lead its corporate development activity. Throughout his career, Alec has worked with global technology companies ranging from Fortune 500 enterprises to start-up businesses. His career highlights include leading successful exits as CFO at Confluence Solar and Solar Implant Technologies; two years as Vice President of Risk Management at Asyst Technologies, Inc., where he organized and led SOX and Internal Audit compliance programs; and many years leading Applied Materials’ Corporate Development efforts as its Managing Director of New Business Development.

Jeff Greenfield

SVP, Buy Side

Jeff joined WideOrbit in 2021 and leads buy-side strategy, sales, and development. Prior to WideOrbit, Jeff created some of the most innovative and effective marketing and technology programs over the last two decades. As co-founder and chief architect of C3 Metrics, his work with the Media Ratings Council led to accreditation for viewability and the creation of attribution accreditation, the first for the industry. His work was recognized at the Market Research Council, where he was named a ‘Star of Attribution’ by Sequent Partners. His creations include Verizon’s Effie award-winning ‘How Sweet The Sound’, Medicis Pharmaceutical’s branded tour and online contest (which spawned the Real Housewives franchise), and LandWatch.com, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser. Jeff studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences, is an instrument rated pilot, and a performing member of the Magic Castle in Hollywood.

David Aston

SVP, National Sales

Dave joined WideOrbit in 2015, bringing with him over 20 years of Television Advertising Sales experience. Prior management positions with industry leaders in media included: NBC Television stations as National and Local Sales Manager; Comcast Spotlight as General Sales Manager of an Interconnect; Cablevision as VP of Business Development Advanced Advertising focusing on Addressability, audience data, and digital platforms. Dave oversees Sales with a focus on National Cable and National Broadcast outlets.

Rick Dorn

VP, Local Sales

Rick joined WideOrbit in 2012 with the OneDomain acquisition, bringing over 25 years of media industry experience. Prior to OneDomain, Rick worked for Marketron Solutions and TapSCAN, holding positions in support, account management, and sales. Before that, he was an Account Executive selling advertising for two years. As Vice President of Local Sales, Rick leads the local sales division for TV and Radio at WideOrbit.

Board of Directors

Eric Mathewson

Founder & CEO, WideOrbit

Kathy Crawford

Past President, MindShare

Brian Lilly

Owner, Lilly Broadcasting