About WideOrbit

In 1999, WideOrbit was founded with a vision: Make it easier to buy and sell advertising.

Since then, WideOrbit has become the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering the broadest assortment of media. And our vision remains the same.

We put our clients first and believe that our growth is limited only by our customer satisfaction. To provide the best possible solutions and service to our clients, WideOrbit invests more than $35 million per year in core product development and support, and we hire top talent who understand our business and think beyond the ordinary. Our innovative team represents more than 6,500 combined years of broadcast experience.

Thanks to our talented and dedicated employees, our development and technology partners, and the valued customers we serve, WideOrbit has become the world’s leading premium ad management platform. Our comprehensive sell-side solutions offer the only single-vendor platform that manages ad operations across all business processes and media platforms while providing revenue optimization via direct sold or programmatic.

As our industry continues to transform and expand at a rapid pace, WideOrbit will continue to drive technological innovation to help our clients thrive now and in the future.

Executive Team

WideOrbit CEO and Founder Eric Mathewson

Eric Mathewson

Founder & CEO

Eric founded WideOrbit in 1999 after realizing that there was an opportunity to dramatically streamline and automate the buying and selling of media. Prior to founding WideOrbit, Eric worked at Montgomery Securities in San Francisco and New York, managing portfolios for wealthy technologists as well as Kidder Peabody in Palo Alto, primarily focused on Equity Derivatives. Eric has been an active private equity technology investor since 1994 and maintains controlling ownership of WideOrbit. WideOrbit serves as the System of Record for more than 5000 stations and cable networks worldwide processing more than $35 Billion in advertising revenue annually.

WideOrbit President Bruce Roberts

Bruce Roberts


Bruce joined WideOrbit in 2000 and oversees all client-facing departments, including sales, operations, account management & support. Bruce is a broadcast television veteran who joined WideOrbit after more than 15 years with the ABC Owned and Operated Television Division. Prior to WideOrbit, Bruce was Executive Vice President of Sales for Salon.com. Before Salon, Bruce was General Sales Manager for KGO-TV in San Francisco as well as Sales Manager for KABC-TV in Los Angeles. Bruce began his career in media working for HRP and Blair.

WideOrbit Chief Financial Officer Margaret McCarthy

Margaret McCarthy

Chief Financial Officer

Margaret McCarthy leads WideOrbit's finance, accounting, human resources, investor relations, mergers & acquisitions, internal systems, and financial and strategic planning. During her tenure, the company has grown its revenue by 369%, completed several acquisitions, initiated operations in the EU and Asia Pacific regions, and raised venture capital funding from Greycroft Partners, Mayfeld and others. In 2018, Margaret was named 2018 Most Innovative CFO by Armanino LLP,

Margaret’s first experience as a CFO followed the merger of Shockwave.com with Atom Films, where she managed the combined company through a turnaround and sale to Viacom. Previously, Margaret worked in corporate development with Hewlett Packard and led mergers & acquisitions activity at Macromedia and Cadence Design Systems. She earned an M.B.A. at Dartmouth College’s Tuck School of Business and a B.A. in Economics at Yale University.

Margaret is an avid participant in wildlife and wild space conservation activities. She is a member of the board of the Rural California Broadcasting Corporation and the Green Music Center at Sonoma State University, and sits on the audit committee for Wildlife Conservation Network in San Francisco. Along with her husband and two chocolate Labradors, Margaret splits her time between San Francisco and Sonoma County.

Tim Swift

Chief Operating Officer

Tim joined WideOrbit in 2018 and leads client-facing operations for WideOrbit’s enterprise solutions, including WO Traffic, WO Network, WO Streaming, WO Automation for Radio, WO Media Sales, and WO Payments.

Before becoming Chief Operating Officer, Tim was WideOrbit’s Vice President, Integrations, where he led initiatives to integrate the company’s software with other business systems critical to the media industry. Prior to WideOrbit, Tim held positions as Financial Controller and Director of Business Systems & Analytics at Bonneville International, and Chief Financial Officer at early-stage startup Montclair Technology. He was also an Owner and Company Director of a financial advisory firm, serving high-value clients in his native Australia, before moving to the United States.

WideOrbit Chief Product Officer Will Offeman

Will Offeman

Chief Product Officer

Will joined WideOrbit in 2000 and leads strategy, design, and development for all products, from our flagship WO Traffic software to extended solutions for analytics, demand aggregation, digital proposals and order management, digital ad serving, and payments/collections. Will leverages decades of experience with TV and radio broadcasters, national cable networks, and digital publishers, to inform WideOrbit’s product roadmaps. As the media landscape continues to shift, Will is focused on evolving WideOrbit’s media operations platform to advance the unification of digital and linear advertising.

WideOrbit Chief Revenue Officer Mike Zinsmeister

Mike Zinsmeister

EVP, Chief Revenue Officer

Mike leads WideOrbit’s sales operations and collaborates with the executive team on product and business strategy. From 2004 to 2016, he served in a succession of roles at WideOrbit, including as its executive vice president, sales. During this period, WideOrbit’s sales team expanded from a start-up operation to more than 75 people, its market share of broadcast TV station traffic systems grew to nearly 70%, and the company grew considerable share in the markets for cable network, radio and digital advertising business management systems. Prior to WideOrbit, Mike held sales leadership roles at Encoda (now Harris), Clear Channel’s Millennium Sales & Marketing, and Raycom Media’s KXRM & KXTU.

WideOrbit Chief Technology Officer Eric Moe

Eric Moe

Chief Technology Officer

Eric joined WideOrbit in 2001 and is responsible for all hardware integration and advanced systems development. Prior to WideOrbit, Eric co-founded OpenTable.com. Eric has worked in the technology industry for over 25 years. Before OpenTable, Eric ran a consulting company, building systems for Fortune 500 companies, including Safeway, Kraft, Silicon Graphics, Countrywide and the City of San Francisco.

WideOrbit VP, North America Field Operations Jim Bouchard

Jim Bouchard

VP, North America Field Operations

Jim joined WideOrbit in 2002 and leads support and implementation of WideOrbit’s traffic management products. His implementation team has transitioned the sales and business operations of nearly 3,200 television and radio stations to WideOrbit software. Jim joined WideOrbit as a WO TrafficImplementation Specialist and was named a Vice President in 2015. Based in Birmingham, Alabama, he has previously been a Traffic Operations Manager at Crown Media International and a Traffic Manager at The Weather Channel.

Don Durand

SVP, Sales, International

Don joined WideOrbit in 2008 and manages WideOrbit’s Program Management efforts. Don has more than 20 years of ad sales, traffic and program management software experience in the media industry. Prior to WideOrbit, Don held the position of Director of Business Development at Pilat Media where he was responsible for managing the global pre-sales team, market and business analysis. Before Pilat, Don managed Columbine’s (now Harris) International Business Development team and began his career at Columbine in training and implementation.

WideOrbit VP, Business Development Armine Khan

Armine Khan

VP, Business Development

Armine joined WideOrbit in 2011 and is responsible for researching and developing new areas of business for the company, establishing strategic partnerships and driving new business.

WideOrbit General Counsel Scott Marcus

Scott Marcus

General Counsel

Scott joined WideOrbit in 2018 as its General Counsel and is responsible for all of the company's legal matters. His previous in-house positions include General Counsel at App Annie and Vice President, Legal and Corporate Affairs and Assistant Secretary at NetSuite prior to its acquisition by Oracle. Previously he was an Associate at Cooley LLP, where he advised public and private technology companies. Scott started his career with Milbank, Tweed, Hadley & McCloy LLP in New York after earning a JD from New York University School of Law and a BA in Economics and Spanish Literature from Tufts University.

WideOrbit SVP, Planning and Corporate Development Alec Meyer

Alec Meyer

SVP, Planning and Corporate Development

Alec joined WideOrbit in 2014 to lead its corporate development activity. Throughout his career, Alec has worked with global technology companies ranging from Fortune 500 enterprises to start-up businesses. His career highlights include leading successful exits as CFO at Confluence Solar and Solar Implant Technologies; two years as Vice President of Risk Management at Asyst Technologies, Inc., where he organized and led SOX and Internal Audit compliance programs; and many years leading Applied Materials’ Corporate Development efforts as its Managing Director of New Business Development.

JoAnne Taylor

VP, Human Resources

JoAnne leads WideOrbit’s human resources operations, including talent acquisition, business human resources, compensation and benefits. She joined the company in 2018 from Oracle, where she was Senior Director, Human Resources after transitioning from NetSuite as part of its 2016 acquisition by Oracle.

At NetSuite, JoAnne was Global Senior Director, Organizational Effectiveness, Learning & Development, Business Human Resources, where her accomplishments included designing and executing innovative Talent Acquisition strategies, integrating acquired companies, and implementing Performance Management tools and practices. JoAnne also co-founded and led, Women in NetSuite (WIN), a grassroots group of men and women dedicated to achieving gender equity in high-tech leadership, for which she was recognized with HR Symposium’s 2016 Award of Excellence. She was also cited by Fast Company as a leader in developing in-house mentorship programs at Silicon Valley companies.

Prior to NetSuite, Ms. Taylor held global human resources responsibilities for Royal Phillips Healthcare Imaging and Informatics in the Netherlands, Germany, Ireland and Peru as well as for Abbott Laboratories and several start-up businesses.

Board of Directors

Eric Mathewson

Founder & CEO, WideOrbit

Kathy Crawford

Past President, MindShare

Brian Lilly

Owner, Lilly Broadcasting