2019
February
2/6/19 - TV News Check
TIP Initiative Implements First Local Ad API
2/6/19 - Radio+Television Business Report
TIP Logtimes Interface Gets Four Provider Adds
2/6/19 - Associated Press
TIP Initiative Implements First API for Streamlining Local Broadcast Television Advertising Transactions
2/1/19 – Rapid TV News
WideOrbit’s ‘Four Flavors’ Of Programmatic
January
1/24/19 – Rapid TV News
WideOrbit, Mediaocean partner to automate ad transactions
1/24/19 – Cynopsis
Early morning briefing
1/23/19 - Broadcasting & Cable
WideOrbit, Mediaocean Team to Automate Local Ad Sales
1/23/19 - Mediapost
WideOrbit, Mediaocean Strike Deal To Increase Automated TV Buying
1/3/19 – Marketing Interactive
Will 2019 be the year we programmatise traditional channels?
2018
December
12/12/18 – Variety
How NPR Aims to Bring Transparency to Podcast Metrics
12/12/18 – Techcrunch
Podcast industry aims to better track listeners through new analytics tech
12/6/18 – AdExchanger
Is Nexstar Media’s Acquisition Of Tribune Media Co. An Opportunity For Addressable TV?
November
11/27/18 – Radio+Television Business Report
A Tech Leader, Grandmother, And Radio IT Resource
11/26/18 – Beet.TV
Digital-TV Convergence Realigns Sales Teams, Complicates Execution: WideOrbit’s Hedrick
11/1/18 – TVNewsCheck
Automated Spot Sales Picking Up Speed
October
10/22/18 – Globe Newswire
Armanino Announces CFO Evolution Client Award Winners
September
9/27/18 – TVNewsCheck
TIP Initiative Updates Automated Ad Progress
9/26/18 – Mediapost
TV Stations' Consortium Launches Programmatic TV Ad Effort
9/24/18 – Broadcasting & Cable
WideOrbit Adds Executives to Advanced TV Ad Effort
9/24/18 – TVNewsCheck
WideOrbit Affirms Support For TIP Initiative
9/10/18 – Beet.TV
For Client Tech Integrations, It Pays To Be Flexible: WideOrbit’s Swift
9/5/18 – Beet.TV
Raycom’s Pope Leans In to WideOrbit’s Marketplace
9/4/18 – Beet.TV
Local TV Has Power, Relevance In Linear And Digital: WideOrbit’s Offeman
August
8/27/18 – Beet.TV
Revenue Analytics’ Cross On WideOrbit ‘Marriage’ & Predictive Analytics
8/22/18 – Beet.TV
WideOrbit Connect: Where Broadcaster Collaboration Meets Convergence
8/1/18 – AdExchanger
Dial Report And WideOrbit Team Up To Bring Radio Attribution Into The Digital Age
8/1/18 – ZDnet
Radio data and the future of broadcasters: Using attribution analysis to measure consumer behavior
8/1/18 – Inside Radio
WideOrbit Partners With Dial Report On Attribution Product
8/1/18 – Radio Online
WideOrbit Team to Prove Radio's Power, Dial Report
July
7/25/18 – RAIN News
WideOrbit announces latest client for its WO Streaming tech
7/11/18 – Mediapost
Tribune Stations Strike 'Always-Open' Programmatic Deal With WideOrbit
7/11/18 – Broadcasting & Cable
Tribune Ad Sales Open 24/7 with WideOrbit Automation
7/11/18 – FierceCable
Tribune goes live with 24/7 programmatic TV ad marketplace
7/11/18 – TVNewsCheck
Tribune TV Ad Sales Open 24/7 With WideOrbit
7/16/18 – Radio+Television Business Report
Tribune Uses Technology For ‘Always Open’ Ad Sales
June
6/28/18 - Broadcasting & Cable
Quest Goes To the Cloud to Get on the Air Quickly
6/8/18 – TVNewsCheck
Programmatic 2018: Local TV Markets Gravitating Toward Programmatic
May
5/4/18 – Radio World
Radio Automation Grows With the Times
April
4/27/18 – TV Technology
A+E Taps WideOrbit WO Network For Traffic And Sales
4/25/18 – Broadcasting & Cable
A+E Networks Goes With WideOrbit’s Ad Sales Platform
4/9/18 – TVNewsCheck
WideOrbit Forms Platform Services Group
4/2/18 – Radio+Television Business Report
WideOrbit Launches WO Analytics Cloud At 2018 NAB Show
January
1/18/18 – AdExchanger
Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem
1/11/18 – AdExchanger
CES 2018: Voice Assistants and Addressable TV Garner Incremental Interest
1/10/18 – Response Magazine
News Corner
1/5/18 – Rapid TV News
WideOrbit passes 1,000 local TV channels for programmatic inventory
1/4/18 – TV Technology
WideOrbit’s Programmatic Ads on More Than 1,000 TV Channels
1/4/18 – Mediapost
Programmatic TV Player WideOrbit Now On 1,000+ TV Stations
1/4/18 – TVNewsCheck
WideOrbit Has Automated Ads On 1,000 Channels
1/3/18 – TVNewsCheck
Publicis Blazing Spot Automation Trail
2017
December
12/19/17 – ANA Forward
The Programmatic TV Opportunity
12/15/17 – Radio Magazine
Podcasting: Radio’s Answer to On-Demand Programming
October
10/19/17 – Radio Magazine
Ad Insertion for Streaming Audio and Podcasts
September
9/28/17 – TVNewsCheck
Programmatic Not A Dirty Word Anymore
9/15/17 – Radio Ink
Morale Is Superb At Cumulus
9/11/17 – TVNewsCheck
Should You Own The Ad Tech You Use?
9/11/17 – Broadcasting & Cable
TVB Conference All About An Industry Looking Forward
9/9/17 – Radio+Television Business Report
Cumulus Puts This Software In A Corporate-wide Orbit
9/8/17 – Radio Ink
Cumulus To Use WideOrbit Companywide
9/7/17 – Inside Radio
Cumulus Partners With WideOrbit For Stronger Ad Management
9/7/17 – All Access
Cumulus Media To Install WideOrbit Software
9/7/17 – Mediapost
Cumulus Licenses WideOrbit, Will Automate Radio Ad Trafficking End-To-End
9/9/17 – Radio+Television Business Report
A Wide Path For Radio’s Programmatic Growth
9/5/17 – Programmatic Italia
Programmatic Audio, i brand ci credono. In aumento gli acquisti pubblicitari
9/5/17 – Mediapost
Ad Execs Bullish On Programmatic Radio, Digital Audio Too
9/1/17 – Mediapost
Programmatic Radio Locks & Load
August
8/24/17 – Radio World
Alexa, Should Radio Go Programmatic?
8/1/17 – Broadcasting & Cable
Comcast Spotlight, Viacom, TiVo, comScore, WideOrbit Join 2017 Advanced Advertising Summit as Sponsors
July
7/26/17 – Broadcasting & Cable
Fox Stations Launching Programmatic Ad Sales
7/26/17 – Mediapost
Fox TV Stations In Programmatic Deal With WideOrbit
7/26/17 – Variety
Fox TV Stations Will Offer Programmatic Buys
7/26/17 – AdExchanger
Fox TV Stations Take Linear Programmatic For A Test Drive
7/26/17 – Adweek
Fox Stations Jump Into Programmatic Pool
7/26/17 – Radio+Television Business Report
These O&Os Go Programmatic In WideOrbit Deal
June
6/17/17 – Mediapost
Don't Get Mad, Get Sizzle: How Tech Is Taming Local Programmatic TV
6/7/17 – TV Technology
NAB Show Product Review: Content Management & Control
5/10/17 – AdExchanger
How Sinclair And Tribune Could Alter Addressable TV
May
5/9/17 – Radio+Television Business Report
ATSC 3.0: A ‘Voluntary’ Path Full Of Hurdles?
April
4/30/17 – Beet.TV
WideOrbit’s Ferreira: DoubleClick Integration Is Nexus Of Online And Local TV Buying
4/28/17 – Adzine
Googles Blick auf die TV-Gewohnheiten
4/25/17 – BGR IN
TV ads just went digital, and this could have far reaching impact on the industry
4/24/17 – Techcrunch
Now you can buy TV ads through Google’s DoubleClick
4/24/17 – Mediapost
Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
4/24/17 – wwwhat’s New
Google permitirá la compra de anuncios tradicionales en TV usando su plataforma
4/24/17 – Mediapost
Google Offers TV Inventory Via DoubleClick Bid Manager
4/24/17 – AdExchanger
Google To Support Addressable And Linear TV Ad Buys On DBM
4/21/17 – Radio+Television Business Report
ATSC 3.0 … Excited, And Unprepared
4/21/17 – Advanced Television
Broadcast industry set to embrace ATSC 3.0
4/21/17 – Mediapost
Will Data Resurrect TV?
4/20/17 – Broadcasting & Cable
Survey: Most Broadcast Executives Excited by ATSC 3.0
February
2/22/17 – Mediapost
TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement
January
1/5/17 – AdExchanger
VideoAmp Aims To Take The Pain Out Of Cross-Screen TV Planning
2016
November
11/29/16 – Admonsters
Keepin’ It Fresh: WideOrbit Explains What Digital Can Learn From Linear
10/31/16 – C3 Metrics
How WideOrbit Is Changing The TV Game
11/2/16 – Ad Exchanger
WideOrbit Gobbles Up The TV Ad Universe, CEO Says
October
10/31/16 – Ad Exchanger
Reach Vs. Precision: TV Reignites A Familiar Argument
10/27/16 – Admonsters
Getting Your House in Order: WideOrbit Talks About Order Management as Linear and Digital Converge
10/24/16 – The Radio Tech Guys Podcast
Episode 7 – WideOrbit’s WO Automation for Radio
10/20/16 – Folio:
Modernizing Your Ad Sales Approach to Stand Out from the Crowd
10/12/16 – Radio Magazine
Hubbard Radio’s new studios in Phoenix, Ariz., bring together some unlikely characters
September
9/30/16 – TVNewsCheck
Ad Buyers Want More Automated Selling
9/24/16 – Huffington Post
Digital Video is Killing TV? Six Reasons That’s Crazy Talk
9/16/16 – Mediapost
Direct Response PTV Options Continue To Expand
9/16/16 – Spots n Dots
Direct Response Goes Programmatic
9/14/16 – Broadcasting & Cable
WideOrbit, CoreMedia Take DR TV Ads Programmatic
9/14/16 – TVNewsCheck
WideOrbit, CoreMedia Team on Programmatic
9/13/16 – eWeek
NuoDB Delivers SQL Enhancements in Release 2.5
9/7/16 – TVNewsCheck
ES Networks Now Live on WO Network
August
8/25/16 – Radio Magazine
Townsquare Media Centralizes on WO Traffic
8/24/16 – Radio Today
Townsquare Settles on WideOrbit
8/24/16 – Radio+Television Business Report
Townsquare Goes With WideOrbit Traffic Platform
8/23/16 – RAIN News
Townsquare Chooses WideOrbit for Network-Wide Webcasting
8/23/16 – All Access Music Group
Townsquare Media Standardizes On WideOrbit
8/23/16 – Inside Radio
Townsquare Puts Full Portfolio on WideOrbit Platform
8/23/16 – Radio Online
Townsquare to Deploy WideOrbit Across 310 Stations
8/22/16 – Radio Ink
WideOrbit Lands Townsquare Account
8/4/16 – Radio Info
Australia’s first automated radio holdings software
8/4/16 – Radio Today
Keeping Ad Agencies onside with RadioMATRIX
July
7/22/16 – Spots n Dots
Growing Interest in Programmatic TV
7/22/16 – AAF SmartBrief
Programmatic to account for up to 50% of TV ad investment in 2017
7/20/16 – Mediapost
Ad Buyers Plan To Increase Programmatic TV Spending In 2017
7/8/16 – eMarketer
Targeting Is a Key Driver of Programmatic TV
7/8/16 – Programmatic Italia
Programmatic Tv, quali i principali benefici per i marketer?
June
6/17/16 – Videonews
4C and WideOrbit Enhance Programmatic TV Buying With Affinity Data from Social Media
6/13/16 – Radio Magazine
Texas Station Takes “Old School” Broadcasting to Heart
6/3/16 – Mediapost
Who’s On First? More Perspectives On PTV’s Evolving Dynamics
June
6/23/16 – Ad Exchanger
Scripps Video Network Newsy Presses Play On PMPs
May
5/23/16 – Marketplace
What’s Up With No Commercials When You Stream?
5/19/16 – Ad Age
Tapping Into the Programmatic TV Opportunity
5/9/16 – Mobile Advertising Watch
WideOrbit and 4C Team Up to Boost Programmatic TV with Social Media Insights
5/6/16 – Research Live
4C Partners With WideOrbit in Programmatic TV Buying
5/6/16 – Mediapost
WideOrbit And 4C Partner To Bring Social Media Intelligence To Programmatic TV Buying
5/5/16 – Broadcasting & Cable
WideOrbit, 4C Add Social to Programmatic
April
4/19/16 – Channel 9
WideOrbit OTT Initiative on Azure to Help Grow Digital Video Revenue
4/19/16 – Beet.TV
WideOrbit By The (Big) Numbers, And Outing ‘Fauxgrammatic’
January
1/14/16 – Mediapost
WideOrbit’s WO Programmatic Adds Deal ID Support
1/15/16 – Radio+Television Business Report
WideOrbit’s Programmatic TV Gains Markets
2015
December
12/30/15 – RAIN News
Year in review: A timeline of 2015’s important stories
November
11/11/15 – The Drum
How Eyeview is helping marketers with all facets of programmatic TV
11/3/15 – Pueblo Chieftain
College station goes global
October
October – Radio Magazine
WGN Radio Is a Chicago Hall of Famer
10/19/15 – Huffington Post
Eyeview Launches Addressable TV Ads with Cablevision, DISH & Programmatic TV w/ WideOrbit (video)
10/16/15 – Mediapost
Eyeview, WideOrbit Team For Local Programmatic TV Ad Buys
10/15/15 – TV Technology
Eyeview and WideOrbit Partner on Programmatic TV Ad Buying
10/15/15 – Videonuze
Eyeview Integrates With WideOrbit for Programmatic TV Ads
September
September – Radio + Television Business Report
The Greatest Radio Programmatic Show on Earth
9/24/15 – TVNewsCheck
Making Programmatic Broadcaster-Friendly
9/21/15 – TVNewsCheck
Programmatic Potential Includes Ad Targeting
9/18/15 – Radio World
Radio Seeks to Unlock Programmatic Potential
9/17/15 – Ad Exchanger
AMC Networks Enters Programmatic Market
9/17/15 – Media Life
AMC Networks: We’re going programmatic
9/16/15 – Broadcasting & Cable
AMC Making Ad Inventory Available Via Programmatic Technology provided by WideOrbit
9/16/15 – Mediapost
AMC Begins Selling TV Spots Programmatically, Higher Yields Expected
9/16/15 – TV Technology
AMC, WideOrbit Partner on Programmatic TV Advertising
9/16/15 – Ad Exchanger
News Round-Up: Automating The Airwaves
9/15/15 – Mediapost
WideOrbit Launches Programmatic Radio Marketplace
9/15/15 – Inside Radio
WideOrbit Opens Programmatic Exchange for Radio
9/14/15 – Radio Ink
WideOrbit Launches Programmatic Marketplace
August
8/7/15 – Ad Exchanger
Big Broadcasters Loosen Purse Strings For Podcasting
July
7/31/15 – Ad Exchanger
For DataXu, Fraud Is Top Of Mind When Vetting Inventory Partners
7/24/15 – Mediapost
TV Will Be Bigger Than Ever: Q&A With WideOrbit’s Eric Mathewson
7/16/15 – Radio Magazine
WideOrbit Audio and Video Streaming Innovations Earn Patents
7/15/15 – RAIN News
WideOrbit Obtains Three Patents for Streaming Inventions
7/15/15 – Radio Ink
WideOrbit Granted 3 Streaming Patents
June
6/29/15 – Broadcasting & Cable
Vendors Weave Programmatic Web
6/26/15 – Mediapost
Wilson Joins WideOrbit As CMO
6/16/15 – TV Technology
WideOrbit, Viacom Partner on Ad Backbone
6/15/15 – Broadcasting & Cable
Viacom Nets Consolidate Ad Management With WideOrbit
6/15/15 – Barron’s
TubeMogul Wants to Transform Local TV Ad Buy, Says RBC
6/3/15 – Inside Radio
WideOrbit Integrates with NextRadio
6/3/15 – Radio World
Programmatic Is Coming… But It’s Not What You Think
6/3/15 – Radio World
WideOrbit Automation Integrates With NextRadio
6/2/15 – All Access
WideOrbit WO Automation For Radio Integrates With NextRadio
6/2/15 – Radio Ink
WideOrbit Integrates with TagStation
May
5/7/15 – Mobile Marketing Watch
Monetizing Podcasts: Audioboom Selects WideOrbit Service for Audio Advertising
5/5/15 – RAIN News
AudioBoom partners with WideOrbit for ad-injected monetization of podcasts
April
4/22/15 – Inside Radio
Univision Consolidates on WideOrbit
4/22/15 – Radio World
Univision Unites on WideOrbit
4/21/15 – AllAccess
Univision Chooses WideOrbit Products
4/20/15 – TV Technology
NAB 2015: What It Is, Why We Liked It
4/20/15 – Radio Online
WideOrbit Inks Univision for WO Network Management
4/17/15 – TV Technology
TV Technology Announces 2015 NAB Best of Show Award Winners
All Access 4/14/15
WideOrbit WO Analytics Now On More Than 750 Stations
4/15/15 – Mediapost
The Trade Desk, TubeMogul Plug Into WideOrbit’s Programmatic TV Marketplace
4/13/15 – Adotas
WideOrbit Opens Programmatic TV Marketplace
4/13/15 – Broadcasting & Cable
NAB: WideOrbit Officially Opens Programmatic TV Marketplace
4/13/15 – Mediapost
WideOrbit Unveils Programmatic TV Marketplace
4/13/15 – Multichannel News
NAB: WideOrbit Officially Opens Programmatic TV Marketplace
4/13/15 – Radio World
WideOrbit Highlights WO Programmatic
4/13/15 – All Access
RAIN Summit West 2015 Tackles Hot Topics In Online Audio
4/13/15 – Ad Exchanger
WideOrbit Unveils Programmatic Marketplace For Local TV Broadcast Advertising
4/10/15 – RAIN News
WideOrbit and SBS partner for programmatic
4/10/15 – Radio World
WideOrbit Launches Programmatic Radio Beta
4/1/15 – Radio World
NAB Sneak Peek: WideOrbit Releases Streaming Suite
March
3/31/15 – Radio World
Nielsen Certifies TuneGenie
3/12/15 – Multichannel News
Programmatic TV ‘Not a Race To The Bottom’ #AdvancedAd
3/6/15 – Radio World
WideOrbit Releases WO Streaming
3/4/15 – RAIN News
Abacast becomes WO Streaming, as WideOrbit integrates products
February
2/20/15 – Broadcasting & Cable
Exclusive: First Oscar Spots Bought Via Programmatic
2/11/15 – Radio Survivor
Digital Watch: Where’s All That Streaming Music Money Going?
Radio 2/12/15
Nielsen Certifies WideOrbit’s Digital Platform
2/11/15 – Media Life
Listen up: Podcast ratings are here
RAIN News 2/11/15
WideOrbit’s Clarity platform selected by Nielsen for first rollout of its streaming metrics
2/10/15 – TVNewsCheck
Automated Sales Could Revolutionize Spot TV
2/9/15 – Broadcasting & Cable
For Programmatic Ad Tech, Efficiency Is Key Driver
2/5/15 – TVNewsCheck
David Burke Takes Tech Reins At Raycom
2/1/15 – Mobile Advertising Watch
Programmatic Was the Big Winner on Super Bowl Sunday
2/1/15 – Media Life
Super Bowl first: A programmatic ad buy
January
M and M Global 1/30/15
Mondelez claims first programmatic Super Bowl TV ad with Oreo and Ritz spots
Mediapost 1/30/15
Mondelez Buys First Programmatic Super Bowl Ad
1/30/15 – Marketing Dive
Oreo and Ritz will run first-ever programmatically purchased Super Bowl commercials
1/30/15 – Video Ad News
Week in Review: Programmatic TV Hits the Super Bowl
1/30/15 – Ad Exchanger
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday
1/30/15 – The Drum
Mondelez’s Oreo and Ritz first to buy Super Bowl TV ads programmatically
1/30/15 – Multichannel News
Programmatic Completes Pass To Local Super Bowl Spot
1/30/15 – Broadcasting & Cable
Programmatic Completes Pass To Local Super Bowl Spot
1/30/15 – Adweek
Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically
1/23/15 – Mediapost
A LUMA-style Depiction Of TV As It Collides With Digital
2014
December
12/31/14 – Mediapost
2015 Programmatic Predictions
12/26/14 – Mediapost
WideOrbit Acquires Castfire For On-Demand Monetization
12/23/14 – Mediapost
Programmatic TV’s Busy Month Sets Stage For 2015 And Beyond
12/23/14 – Radio World
WideOrbit Acquires On-Demand Platform
12/23/14 – RAIN News
WideOrbit acquires Castfire for monetizing on-demand content
12/16/14 – Mediapost
Holding Company of the Year: Mediabrands
12/14/14 – GigaOm
Programmatic ad-buying is finally coming to television
12/8/14 – Wall Street Journal
Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech
12/5/14 – IPTV News
WideOrbit and TubeMogul unite for programmatic ad platform
12/4/14 – Wall Street Journal
Web Video Ad Tech Firm TubeMogul Takes Aim at TV
12/4/14 – CampaignLive
TubeMogul switches on platform for programmatic TV buys
12/4/14 – AdExchanger
TubeMogul Dives Into Linear With ‘PTV’ Offering
12/4/14 – Multichannel News
WideOrbit, TubeMogul Forge Programmatic TV Ad Deal
12/4/14 – Broadcasting & Cable
TubeMogul Joins WideOrbit on Local TV Programmatic
November
11/23/14 – Seattle Times
Brian Burdick named EVP at WideOrbit | On the Move
11/11/14 – Beet.TV
WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand
11/10/14 – Puget Sound Business Journal
People On The Move: Brian Burdick