Press & News Archive - WideOrbit

Featured updates from WideOrbit

Press Releases In The News

April 17, 2023

WideOrbit Announces Next-Generation Cross-Media, Browser-Based Ad Sales Solution Enabling Smarter Selling from Anywhere

WO Fusion is the company’s next-generation media sales product, focused on cross-media, multi-market ad sales SAN FRANCISCO, April 17, 2023 – WideOrbit, a market leader in

WideOrbit partnership with Telos Alliance

April 11, 2023

WideOrbit Announces Partnership with Telos Alliance®, Enables Fully Integrated Cloud Environment for WO Automation for Radio

WideOrbit announces expanded partnership with Telos Alliance to enable a fully-integrated cloud environment, combining Audio-over-IP (AoIP) control and routing for WO Automation for Radio.

Toni Coonce Chief Revenue Officer

March 20, 2023

WideOrbit Appoints Toni Coonce as Chief Revenue Officer

Toni Coonce has been appointed WideOrbit Chief Revenue Officer. In addition to serving as CRO, Toni will continue in her role as Executive Vice President

For press inquiries, contact media@widedorbit.com

January 26, 2023

WideOrbit Designated as a Great Place to Work-Certified™ Company in 2022

January 11, 2023

WideOrbit Launches ZingX, Offering Buyers Direct Access to Premium Sell-Side TV Inventory

December 12, 2022

Constellation Software Inc. and Lumine Group Inc. reach agreement to acquire WideOrbit Inc. and file preliminary prospectus in connection with proposed Lumine Group Spin Out

October 25, 2022

WideOrbit launches enhanced WO Marketplace for automated broadcast TV ad sales

September 28, 2022

vCreative and WideOrbit complete integration for Electronic Material Instructions

August 3, 2022

WideOrbit Releases WO Network 2022 for Cable and Broadcast Networks

June 1, 2022

WideOrbit Introduces Automated Addressable Ad Replacement for Live-Streamed Broadcast TV Content

March 7, 2022

WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling at Scale

December 21, 2021

WideOrbit Earns 2021 Great Place to Work Certification™

October 28, 2021

WideOrbit Announces Agreement for Audacy to Acquire its Digital Audio Streaming Technology and Operations

October 4, 2021

WideOrbit Announces Total Radio Solution to Help Stations of All Sizes Maximize Revenue

August 11, 2021

WideOrbit Integrates Comscore’s Quick Score Local Market Intelligence into its WO Media Sales Advertising Platform

August 10, 2021

SpotGenie Completes Integration with WideOrbit

August 4, 2021

WideOrbit Releases WO Traffic v21.0 with New Features to Help Broadcasters Maximize Revenue

July 27, 2021

WideOrbit Announces Executive Promotions with Focus on Growth, Innovation and Client Alignment

July 15, 2021

ProVantageX Announces Partnership with WideOrbit

July 13, 2021

WideOrbit Releases WO Network 2021 with New Revenue Generating Features

June 22, 2021

WideOrbit and Salem Media Group sign agreement to convert all radio properties to WO Automation for Radio

May 25, 2021

PromoSuite Announces End-to-End Integration with WideOrbit’s Radio Solutions

March 2, 2021

WideOrbit Announces Release of WO Automation for Radio Version 5.0

February 23, 2021

WideOrbit Partners With ITN Networks to Automate Exchange of Electronic Material Instructions

February 4, 2021

WideOrbit Selects Tru Optik Data Marketplace to Power Streaming Audio and Podcast Audience Targeting

January 26, 2021

WideOrbit Partners With PremiumMedia360 to Streamline Electronic Material Instructions

October 21, 2020

WideOrbit Earned Designation as a Great Place to Work-Certified™ Company in 2020

September 2, 2020

WideOrbit and Amagi Partner to Enable Seamless Broadcast Transition to OTT and CTV

July 21, 2020

Veritone and WideOrbit Integration Yields Newfound Metrics of Success for TV Stations

June 1, 2020

WideOrbit Integrates with Rubicon Project to Increase Access to Live, On-Demand, and Podcast Audio Supply

May 13, 2020

WideOrbit Unveils New Focus and Strategy Underpinning its Wider Role in the Media Landscape

May 4, 2020

WideOrbit and Viant Announce Integration, Automating Linear TV Buying and Delivery

March 16, 2020

New API Integration from Matrix and WideOrbit Delivers Accounts Receivable Transparency to Media Sellers

March 10, 2020

LeadsRx and WideOrbit Partnership Gives Advertisers Access to Advertising Campaign Data to Maximize ROAS

February 4, 2020

WideOrbit Appoints Tim Swift as Chief Operating Officer

October 18, 2019

Matrix and WideOrbit Extend Partnership to Automate CRM Data Flow for Media Companies with New API Integrations

September 26, 2019

WideOrbit Reaches 20 Year Milestone

September 25, 2019

WideOrbit Integrates With Veritone to Debut Automatic Media Attribution

June 11, 2019

WideOrbit and Hudson MX Expand Partnership – Making it Easier and More Profitable for Media Buyers and Sellers to Transact Local Broadcast TV Ads

January 23, 2019

WideOrbit and Mediaocean Partner to Automate Local Broadcast TV Ad Transactions

December 6, 2018

WideOrbit Integrates Ad-ID to Simplify Communications Between Networks and Ad Buyers

September 26, 2018

WideOrbit and Revenue Analytics Partner to Improve Media Profits from Data, BI and Predictive Analytics

September 24, 2018

WideOrbit Affirms Support for the TIP Initiative, Updates on Progress

August 1, 2018

WideOrbit and Dial Report Team Up to Prove Radio’s Power to Drive Consumer Action

July 25, 2018

Cherry Creek Now Streaming with WideOrbit

July 11, 2018

Tribune Broadcasting TV Ad Sales Open 24-7-365 with WideOrbit’s Programmatic Marketplace

June 28, 2018

Quest Achieves Rapid Distribution Milestone By Becoming First Fully Cloud-Based Broadcast Network

April 25, 2018

A+E Networks® Standardizes on WideOrbit, Becomes 100th Cable Network on WO Network

April 2, 2018

WideOrbit Launches WO Analytics Cloud, Unleashing the Power of Business Intelligence for All Media Companies

January 4, 2018

WideOrbit Programmatic TV Achieves Key Milestone: More Than 1,000 Channels Offering Spots

October 23, 2017

WideOrbit Adopts IAB Guidelines for Podcast Advertising Metrics

October 19, 2017

REELZ Goes Live on WideOrbit’s Ad Business Management Platform

September 7, 2017

Cumulus Media to Simplify Station Advertising Process Through Installation of WideOrbit Traffic Operations System Companywide

September 5, 2017

WideOrbit Study: Programmatic Radio Advertising Set for Growth

July 26, 2017

FOX Television Stations to Offer Programmatic TV Ad Sales with WideOrbit

June 12, 2017

TVB NEXT Awards Will Honor Up-and-Coming Executives in Local Broadcast TV Ad Sales, Buying, Planning and Operations

April 24, 2017

WideOrbit Appoints Mike Zinsmeister as EVP, Chief Revenue Officer

April 20, 2017

WideOrbit Research Finds Broadcast Industry Set to Embrace ATSC 3.0

April 19, 2017

WideOrbit Partners with Dentsu Aegis to Expand Programmatic Direct TV Capabilities

April 12, 2017

MEDIA ALERT: WideOrbit Executives Headline Three Programmatic TV Panels at NAB Show 2017

March 28, 2017

SBS Digital Audio CPMs Grow More Than 50% in WideOrbit Programmatic Pilot

January 24, 2017

Tapad Partners with WideOrbit to Offer Programmatic TV Inventory

October 11, 2016

WideOrbit Launches ADO to Enhance TV Network Advertising Profits

September 21, 2016

WideOrbit Introduces Radio Interchange Network Ad Management Solution

September 14, 2016

WideOrbit and CoreMedia Team on Direct Response Programmatic TV

September 13, 2016

WideOrbit Adds Booking Calendar to WO Digital Hub Ad Ops Platform

September 7, 2016

Entertainment Studios Networks Goes Live on WO Network

August 22, 2016

Townsquare Media Standardizes on WideOrbit

July 20, 2016

Research: Ad Buyers Plan to Increase Programmatic TV Spending

May 5, 2016

WideOrbit and 4C Partner to Bring Social Media Intelligence to Programmatic TV Buying

April 18, 2016

WideOrbit Introduces OTT Initiative to Help Broadcasters Grow Revenue from Digital Video

April 5, 2016

WideOrbit and vCreative Collaborate on Auto-Dubbing Solution

March 31, 2016

WideOrbit Selected by AlwaysOn as an OnMedia Top 100 Winner

January 27, 2016

WideOrbit Appoints Sales, Operations and Product Leadership

January 22, 2016

WideOrbit Appoints Bill Carey as VP, Finance

January 14, 2016

WideOrbit’s WO Programmatic TV Adds Deal ID Support, Passes Key Market Penetration Milestone

December 2, 2015

Bonneville Media Selects WideOrbit’s WO Traffic

September 16, 2015

AMC Networks and WideOrbit Partner on Programmatic Television Advertising

September 15, 2015

WideOrbit Launches Programmatic Radio Marketplace

September 1, 2015

GSN Selects WideOrbit to be Foundation for Sales, Traffic Operations and Business Intelligence

July 15, 2015

WideOrbit Granted Three Patents for Audio and Video Streaming Innovations

June 26, 2015

WideOrbit Names Mickey McClay Wilson as Chief Marketing Officer

June 15, 2015

WideOrbit Partners with Viacom’s Media Networks for Advertising Operations Backbone

April 21, 2015

WideOrbit to Manage Advertising Operations for Univision Communications Inc.

April 15, 2015

WideOrbit and The Trade Desk Partner to Match Broadcast TV Ads with Advertiser Demand in Programmatic Exchange

April 13, 2015

WideOrbit WO Analytics Selected by More Than 750 Stations

April 13, 2015

WideOrbit Previews WO Media Sales v.6.8 at 2015 NAB Show

April 13, 2015

WideOrbit Opens Programmatic TV Marketplace

April 10, 2015

WideOrbit Previews its Comprehensive Linear, Digital and Programmatic Ad Sales Solution at the 2015 NAB Show

April 10, 2015

WideOrbit Programmatic Radio Beta Program Kicks Off with Spanish Broadcasting System

April 7, 2015

Media Alert: WideOrbit Leads Panel on Programmatic TV at the 2015 NAB Show

March 31, 2015

WideOrbit Names Robert S. Tesler as General Counsel

March 30, 2015

WideOrbit Appoints Michael Kelly as Vice President of Sales, Television

March 4, 2015

WideOrbit Announces WO Streaming

February 20, 2015

DigitasLBi Is First To Buy Television Advertising on the Oscars Programmatically

February 11, 2015

WideOrbit’s Clarity Platform® Certified by Nielsen for Digital Audio Measurement

January 30, 2015

Mondelēz International Teams with TubeMogul & WideOrbit to Buy Big Game TV Ads Programmatically

December 23, 2014

WideOrbit Acquires Castfire

December 19, 2014

WideOrbit Hires former Partnership Head of Facebook’s Atlas Ad Platform