In The News Archives - WideOrbit

Featured stories about WideOrbit

Press Releases In The News

October 4, 2022

Back to the First Screen: The Rise of Local Broadcast TV Advertising

AiThority

September 29, 2022

VCreative, WideOrbit Integrate Electronic Material Instructions

Radio World

September 29, 2022

vCreative, WideOrbit Connect for Broadcast Traffic Workflows

TV Technology

For press inquiries, contact media@widedorbit.com

June 8, 2022

TVB Announces Supporting Partners for NEXT Women Program

April 6, 2022

WO Network’s Reweight Analysis Report: Deeper Insights to Save Time and Money

March 11, 2022

The Evolution of Ad Buying for Streaming Platforms: Out With The Old, In With The New

March 11, 2022

Advertising Optimism for 2022

February 4, 2022

The Super Bowl: An Evolution in TV Advertising

December 21, 2021

How Advertisers Can Reach Growing Audiences in Digital Audio

November 15, 2021

FAST and NextGen TV: Streaming Trends Built for the Future

November 8, 2021

Convergence And Automation: The Future Of Ad Management

September 29, 2021

Now’s Not The Time To Cut Back On Marketing. Here’s What To Do Instead

July 12, 2021

WideOrbit’s Offeman: I’m A Big Believer In As Much Unduplicated Reach As Possible.

July 12, 2021

3 Key Components of Programmatic Ad Buying for Over-the-Air, Broadcast TV

June 22, 2021

Top 3 Digital Ad Industry Predictions for 2021 – Have They Held True?

June 10, 2021

SalesTechStar Interview with William Offeman, Chief Product Officer at WideOrbit

April 2, 2021

How Advertisers Can Use Automation to Streamline Spot TV Transactions

February 4, 2021

The InFOCUS Podcast: John Morris, WideOrbit

February 4, 2021

WideOrbit selects Tru Optik Data Marketplace

January 22, 2021

Three Ways COVID-19 Changed Listening Patterns

December 30, 2020

2021 Promises A FAST Start, Data Transformation, AI, More Work On Standardized Measurement

May 26, 2020

Broadcasters Mark Beginning of NEXTGEN TV Era with Launch of ATSC 3.0 Service and Showcase

January 20, 2020

A New Era in Broadcast TV: 2020 Media Trends to Set the Stage for ATSC 3.0

December 19, 2019

WideOrbit App Puts Remotes in Charge

October 18, 2019

WideOrbit Supports New API Integration for Matrix

October 18, 2019

WideOrbit Integrates with Veritone for Media Attribution

October 7, 2019

WGN Radio Is a Chicago Hall of Famer

September 7, 2019

The Greatest Radio Programmatic Show on Earth

February 7, 2019

Is Nexstar Media’s Acquisition Of Tribune Media Co. An Opportunity For Addressable TV?

February 6, 2019

TIP Initiative Implements First API for Streamlining Local Broadcast Television Advertising Transactions

February 1, 2019

WideOrbit’s ‘Four Flavors’ Of Programmatic

January 24, 2019

Early morning briefing

January 23, 2019

WideOrbit, Mediaocean Strike Deal To Increase Automated TV Buying

January 23, 2019

WideOrbit

January 3, 2019

Will 2019 be the year we programmatise traditional channels?

December 12, 2018

How NPR Aims to Bring Transparency to Podcast Metrics

December 12, 2018

Podcast industry aims to better track listeners through new analytics tech

November 27, 2018

A Tech Leader

November 26, 2018

Digital-TV Convergence Realigns Sales Teams

November 1, 2018

Automated Spot Sales Picking Up Speed

October 22, 2018

Armanino Announces CFO Evolution Client Award Winners

September 27, 2018

TIP Initiative Updates Automated Ad Progress

September 26, 2018

TV Stations’ Consortium Launches Programmatic TV Ad Effort

September 24, 2018

WideOrbit Adds Executives to Advanced TV Ad Effort

September 24, 2018

WideOrbit Affirms Support For TIP Initiative

September 10, 2018

For Client Tech Integrations

September 5, 2018

Raycom’s Pope Leans In to WideOrbit’s Marketplace

September 4, 2018

Local TV Has Power

August 27, 2018

Revenue Analytics’ Cross On WideOrbit ‘Marriage’ & Predictive Analytics

August 22, 2018

WideOrbit Connect: Where Broadcaster Collaboration Meets Convergence

August 1, 2018

Dial Report And WideOrbit Team Up To Bring Radio Attribution Into The Digital Age

August 1, 2018

Radio data and the future of broadcasters: Using attribution analysis to measure consumer behavior

August 1, 2018

WideOrbit Partners With Dial Report On Attribution Product

August 1, 2018

WideOrbit Team to Prove Radio’s Power

July 25, 2018

WideOrbit announces latest client for its WO Streaming tech

July 16, 2018

Tribune Uses Technology For ‘Always Open’ Ad Sales

July 11, 2018

Tribune Stations Strike ‘Always-Open’ Programmatic Deal With WideOrbit

July 11, 2018

Tribune Ad Sales Open 24/7 with WideOrbit Automation

July 11, 2018

Tribune goes live with 24/7 programmatic TV ad marketplace

July 11, 2018

Tribune TV Ad Sales Open 24/7 With WideOrbit

June 28, 2018

Quest Goes To the Cloud to Get on the Air Quickly

June 8, 2018

Programmatic 2018: Local TV Markets Gravitating Toward Programmatic

May 4, 2018

Radio Automation Grows With the Times

April 27, 2018

A+E Taps WideOrbit WO Network For Traffic And Sales

April 25, 2018

A+E Networks Goes With WideOrbit’s Ad Sales Platform

April 9, 2018

WideOrbit Forms Platform Services Group

April 2, 2018

WideOrbit Launches WO Analytics Cloud At 2018 NAB Show

January 18, 2018

Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem

January 11, 2018

CES 2018: Voice Assistants and Addressable TV Garner Incremental Interest

January 10, 2018

News Corner

January 5, 2018

WideOrbit passes 1

January 4, 2018

WideOrbit’s Programmatic Ads on More Than 1

January 4, 2018

Programmatic TV Player WideOrbit Now On 1

January 4, 2018

WideOrbit Has Automated Ads On 1

January 3, 2018

Publicis Blazing Spot Automation Trail

December 19, 2017

The Programmatic TV Opportunity

December 15, 2017

Podcasting: Radio’s Answer to On-Demand Programming

October 19, 2017

Ad Insertion for Streaming Audio and Podcasts

September 28, 2017

Programmatic Not A Dirty Word Anymore

September 15, 2017

Morale Is Superb At Cumulus

September 11, 2017

Should You Own The Ad Tech You Use?

September 11, 2017

TVB Conference All About An Industry Looking Forward

September 9, 2017

Cumulus Puts This Software In A Corporate-wide Orbit

September 9, 2017

A Wide Path For Radio’s Programmatic Growth

September 8, 2017

Cumulus To Use WideOrbit Companywide

September 7, 2017

Cumulus Partners With WideOrbit For Stronger Ad Management

September 7, 2017

Cumulus Media To Install WideOrbit Software

September 7, 2017

Cumulus Licenses WideOrbit

September 5, 2017

Programmatic Audio

September 5, 2017

Ad Execs Bullish On Programmatic Radio

September 1, 2017

Programmatic Radio Locks & Load

August 24, 2017

Alexa

August 1, 2017

Comcast Spotlight

July 26, 2017

Fox Stations Launching Programmatic Ad Sales

July 26, 2017

Fox TV Stations In Programmatic Deal With WideOrbit

July 26, 2017

Fox TV Stations Will Offer Programmatic Buys

July 26, 2017

Fox TV Stations Take Linear Programmatic For A Test Drive

July 26, 2017

Fox Stations Jump Into Programmatic Pool

July 26, 2017

These O&Os Go Programmatic In WideOrbit Deal

June 17, 2017

Don’t Get Mad

June 7, 2017

NAB Show Product Review: Content Management & Control

May 10, 2017

How Sinclair And Tribune Could Alter Addressable TV

May 9, 2017

ATSC 3.0: A ‘Voluntary’ Path Full Of Hurdles?

April 30, 2017

WideOrbit’s Ferreira: DoubleClick Integration Is Nexus Of Online And Local TV Buying

April 28, 2017

Googles Blick auf die TV-Gewohnheiten

April 25, 2017

TV ads just went digital

April 24, 2017

Now you can buy TV ads through Google’s DoubleClick

April 24, 2017

Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager

April 24, 2017

Google permitirá la compra de anuncios tradicionales en TV usando su plataforma

April 24, 2017

Google Offers TV Inventory Via DoubleClick Bid Manager

April 24, 2017

Google To Support Addressable And Linear TV Ad Buys On DBM

April 21, 2017

ATSC 3.0 … Excited

April 21, 2017

Broadcast industry set to embrace ATSC 3.0

April 21, 2017

Will Data Resurrect TV?

April 20, 2017

Survey: Most Broadcast Executives Excited by ATSC 3.0

February 22, 2017

TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement

January 5, 2017

VideoAmp Aims To Take The Pain Out Of Cross-Screen TV Planning

November 29, 2016

Keepin’ It Fresh: WideOrbit Explains What Digital Can Learn From Linear

November 2, 2016

WideOrbit Gobbles Up The TV Ad Universe

October 31, 2016

How WideOrbit Is Changing The TV Game

October 31, 2016

Reach Vs. Precision: TV Reignites A Familiar Argument

October 27, 2016

Getting Your House in Order: WideOrbit Talks About Order Management as Linear and Digital Converge

October 24, 2016

Episode 7

October 20, 2016

Modernizing Your Ad Sales Approach to Stand Out from the Crowd

October 12, 2016

Hubbard Radio’s new studios in Phoenix

September 30, 2016

Ad Buyers Want More Automated Selling

September 24, 2016

Digital Video is Killing TV? Six Reasons That’s Crazy Talk

September 16, 2016

Direct Response PTV Options Continue To Expand

September 16, 2016

Direct Response Goes Programmatic

September 14, 2016

WideOrbit

September 14, 2016

WideOrbit

September 13, 2016

NuoDB Delivers SQL Enhancements in Release 2.5

September 7, 2016

ES Networks Now Live on WO Network

August 25, 2016

Townsquare Media Centralizes on WO Traffic

August 24, 2016

Townsquare Settles on WideOrbit

August 24, 2016

Townsquare Goes With WideOrbit Traffic Platform

August 23, 2016

Townsquare Chooses WideOrbit for Network-Wide Webcasting

August 23, 2016

Townsquare Media Standardizes On WideOrbit

August 23, 2016

Townsquare Puts Full Portfolio on WideOrbit Platform

August 23, 2016

Townsquare to Deploy WideOrbit Across 310 Stations

August 22, 2016

WideOrbit Lands Townsquare Account

August 4, 2016

Australia’s first automated radio holdings software

August 4, 2016

Keeping Ad Agencies onside with RadioMATRIX

July 22, 2016

Growing Interest in Programmatic TV

July 22, 2016

Programmatic to account for up to 50% of TV ad investment in 2017

July 20, 2016

Ad Buyers Plan To Increase Programmatic TV Spending In 2017

July 8, 2016

Targeting Is a Key Driver of Programmatic TV

July 8, 2016

Programmatic Tv

June 23, 2016

Scripps Video Network Newsy Presses Play On PMPs

June 17, 2016

4C and WideOrbit Enhance Programmatic TV Buying With Affinity Data from Social Media

June 13, 2016

Texas Station Takes “Old School” Broadcasting to Heart

June 3, 2016

Who’s On First? More Perspectives On PTV’s Evolving Dynamics

May 23, 2016

What’s Up With No Commercials When You Stream?

May 19, 2016

Tapping Into the Programmatic TV Opportunity

May 9, 2016

WideOrbit and 4C Team Up to Boost Programmatic TV with Social Media Insights

May 6, 2016

4C Partners With WideOrbit in Programmatic TV Buying

May 6, 2016

WideOrbit And 4C Partner To Bring Social Media Intelligence To Programmatic TV Buying

May 5, 2016

WideOrbit

April 19, 2016

WideOrbit OTT Initiative on Azure to Help Grow Digital Video Revenue

April 19, 2016

WideOrbit By The (Big) Numbers

January 15, 2016

WideOrbit’s Programmatic TV Gains Markets

January 14, 2016

WideOrbit’s WO Programmatic Adds Deal ID Support

December 30, 2015

Year in review: A timeline of 2015’s important stories

November 11, 2015

How Eyeview is helping marketers with all facets of programmatic TV

November 3, 2015

College station goes global

October 19, 2015

Eyeview Launches Addressable TV Ads with Cablevision

October 16, 2015

Eyeview

October 15, 2015

Eyeview and WideOrbit Partner on Programmatic TV Ad Buying

October 15, 2015

Eyeview Integrates With WideOrbit for Programmatic TV Ads

September 24, 2015

Making Programmatic Broadcaster-Friendly

September 21, 2015

Programmatic Potential Includes Ad Targeting

September 18, 2015

Radio Seeks to Unlock Programmatic Potential

September 17, 2015

AMC Networks Enters Programmatic Market

September 17, 2015

AMC Networks: We’re going programmatic

September 16, 2015

AMC Making Ad Inventory Available Via Programmatic Technology provided by WideOrbit

September 16, 2015

AMC Begins Selling TV Spots Programmatically

September 16, 2015

AMC

September 16, 2015

News Round-Up: Automating The Airwaves

September 15, 2015

WideOrbit Launches Programmatic Radio Marketplace

September 15, 2015

WideOrbit Opens Programmatic Exchange for Radio

September 14, 2015

WideOrbit Launches Programmatic Marketplace

August 7, 2015

Big Broadcasters Loosen Purse Strings For Podcasting

July 31, 2015

For DataXu

July 24, 2015

TV Will Be Bigger Than Ever: Q&A With WideOrbit’s Eric Mathewson

July 16, 2015

WideOrbit Audio and Video Streaming Innovations Earn Patents

July 15, 2015

WideOrbit Obtains Three Patents for Streaming Inventions

July 15, 2015

WideOrbit Granted 3 Streaming Patents

June 29, 2015

Vendors Weave Programmatic Web

June 26, 2015

Wilson Joins WideOrbit As CMO

June 16, 2015

WideOrbit

June 15, 2015

Viacom Nets Consolidate Ad Management With WideOrbit

June 15, 2015

TubeMogul Wants to Transform Local TV Ad Buy

June 3, 2015

WideOrbit Integrates with NextRadio

June 3, 2015

Programmatic Is Coming… But It’s Not What You Think

June 3, 2015

WideOrbit Automation Integrates With NextRadio

June 2, 2015

WideOrbit WO Automation For Radio Integrates With NextRadio

June 2, 2015

WideOrbit Integrates with TagStation

May 7, 2015

Monetizing Podcasts: Audioboom Selects WideOrbit Service for Audio Advertising

May 5, 2015

AudioBoom partners with WideOrbit for ad-injected monetization of podcasts

April 22, 2015

Univision Consolidates on WideOrbit

April 22, 2015

Univision Unites on WideOrbit

April 21, 2015

Univision Chooses WideOrbit Products

April 20, 2015

NAB 2015: What It Is

April 20, 2015

WideOrbit Inks Univision for WO Network Management

April 17, 2015

TV Technology Announces 2015 NAB Best of Show Award Winners

April 15, 2015

The Trade Desk

April 14, 2015

WideOrbit WO Analytics Now On More Than 750 Stations

April 13, 2015

WideOrbit Opens Programmatic TV Marketplace

April 13, 2015

NAB: WideOrbit Officially Opens Programmatic TV Marketplace

April 13, 2015

WideOrbit Unveils Programmatic TV Marketplace

April 13, 2015

NAB: WideOrbit Officially Opens Programmatic TV

April 13, 2015

WideOrbit Highlights WO Programmatic

April 13, 2015

RAIN Summit West 2015 Tackles Hot Topics In Online Audio

April 13, 2015

WideOrbit Unveils Programmatic Marketplace For Local TV Broadcast Advertising

April 10, 2015

WideOrbit and SBS partner for programmatic

April 10, 2015

WideOrbit Launches Programmatic Radio Beta

April 1, 2015

NAB Sneak Peek: WideOrbit Releases Streaming Suite

March 31, 2015

Nielsen Certifies TuneGenie

March 12, 2015

Programmatic TV ‘Not a Race To The Bottom’ #AdvancedAd

March 6, 2015

WideOrbit Releases WO Streaming

March 4, 2015

Abacast becomes WO Streaming

February 20, 2015

Exclusive: First Oscar Spots Bought Via Programmatic

February 12, 2015

Nielsen Certifies WideOrbit’s Digital Platform

February 11, 2015

Digital Watch: Where’s All That Streaming Music Money Going?

February 11, 2015

Listen up: Podcast ratings are here

February 11, 2015

WideOrbit’s Clarity platform selected by Nielsen for first rollout of its streaming metrics

February 10, 2015

Automated Sales Could Revolutionize Spot TV

February 9, 2015

For Programmatic Ad Tech

February 5, 2015

David Burke Takes Tech Reins At Raycom

February 1, 2015

Programmatic Was the Big Winner on Super Bowl Sunday

February 1, 2015

Super Bowl first: A programmatic ad buy

January 30, 2015

Mondelez claims first programmatic Super Bowl TV ad with Oreo and Ritz spots

January 30, 2015

Mondelez Buys First Programmatic Super Bowl Ad

January 30, 2015

Oreo and Ritz will run first-ever programmatically purchased Super Bowl commercials

January 30, 2015

Week in Review: Programmatic TV Hits the Super Bowl

January 30, 2015

Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday

January 30, 2015

Mondelez’s Oreo and Ritz first to buy Super Bowl TV ads programmatically

January 30, 2015

Programmatic Completes Pass To Local Super Bowl Spot

January 30, 2015

Programmatic Completes Pass To Local Super Bowl Spot

January 30, 2015

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

January 23, 2015

A LUMA-style Depiction Of TV As It Collides With Digital

December 31, 2014

2015 Programmatic Predictions

December 26, 2014

WideOrbit Acquires Castfire For On-Demand Monetization

December 23, 2014

Programmatic TV’s Busy Month Sets Stage For 2015 And Beyond

December 23, 2014

WideOrbit Acquires On-Demand Platform

December 23, 2014

WideOrbit acquires Castfire for monetizing on-demand content

December 16, 2014

Holding Company of the Year: Mediabrands

December 14, 2014

Programmatic ad-buying is finally coming to television

December 8, 2014

Why Yahoo Might Want to Go Holiday Shopping For Programmatic TV Tech

December 5, 2014

WideOrbit and TubeMogul unite for programmatic ad platform

December 4, 2014

Web Video Ad Tech Firm TubeMogul Takes Aim at TV

December 4, 2014

TubeMogul switches on platform for programmatic TV buys

December 4, 2014

TubeMogul Dives Into Linear With ‘PTV’ Offering

December 4, 2014

WideOrbit

December 4, 2014

TubeMogul Joins WideOrbit on Local TV Programmatic

November 23, 2014

Brian Burdick named EVP at WideOrbit | On the Move

November 11, 2014

WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand

November 10, 2014

People On The Move: Brian Burdick

November 10, 2014

People On The Move: Brian Burdick