A unified view of cross-media demand
A powerful Universal Product Catalog provides a unified view of cross-media demand, so media organizations can manage local broadcast and digital inventory across markets, all in one place.
Truly converged selling
A truly converged selling solution empowers media companies to efficiently build multi-market proposals, including linear, digital, and reach extension, with alternate audience measurement currencies.
The WideOrbit difference
Only WideOrbit offers a truly converged selling solution that empowers media companies to increase revenue.
Multi-Market linear and digital selling
Generate one proposal across multiple markets and media types, including both linear and digital assets
Consolidated digital order management
Unify digital ad sales, operations, and finance on a single platform to automate workflows
Robust integrations
Expand workflows by connecting with existing WideOrbit systems, as well as through a portfolio of third-party integrations
Alternate audience measurements
Support for Comscore, Nielsen, and bring your own data (BYOD) for proposals and planning
Digital campaign execution
Connect with ad servers such as Google Ad Manager and FreeWheel
Performance and revenue reporting
Customizable dashboards provide instant intelligence to help publishers uncover the most profitable ways to bundle inventory
Modern, browser-based UI
Work from anywhere with a modern and intuitive browser-based user interface
Traffic and billing
WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.
WO TrafficOPTIONAL INTEGRATED SOLUTIONS
AI for WideOrbit Software
WO Q brings AI to WideOrbit software with a chat-based interface that leverages a Large Language Model (LLM) trained on language specific to the media industry. Building context through user prompts combined with previous campaign data (Retrieval Augmented Generation), WO Q leverages Natural Language Processing (NLP) techniques to automatically create optimized advertising proposals.
Cross-Media, Multi-Property Ad Sales
WO Fusion makes it easy to price, plan, and sell any media type, with multiple audience measurement data sources that provide a unified view of converged audience engagement.
Digital Order Management
WO Digital Hub provides a single platform that unifies digital ad sales, operations, execution, and finance across multiple properties and ad servers.
Digital Ad Management
WO Traffic – Digital Orders unifies linear and digital ad management into a single place to drive cross-platform sales, streamline operations, and fully integrated revenue reporting.
Proposal Generation
WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics.
Direct and Automated Selling
WO Marketplace provides efficient, automated access to new, high-quality, buy-side demand. Retain full control over which offers you accept, with the flexibility to sell spots by inventory code at optimized rates.
A/R Management
WO Payments Suite is the only A/R management solution custom-made for the media industry. Use WideOrbit's A/R management tools to increase on-time payments, reduce operating costs, and facilitate best practices.
Business Intelligence
WO Data Bridge revolutionizes large dataset management, providing a gateway to advanced business intelligence and analytics. WO Data Bridge provides access to data in various forms, including raw and curated.
APIs, Events, and Notifications
WideOrbit APIs provide seamless, real-time interaction with your applications at the object level. Designed for flexibility and adaptability, WideOrbit APIs enable you to connect and interact with your data effortlessly, boosting operational efficiency.
Material Instructions
WideOrbit's Electronic Material Instructions licensed module powers integrations to electronically aggregate and import electronic materials instructions from multiple sources.
Order Validation
WO Traffic - Order Validation licensed module ensures all orders comply with broadcaster-defined business rules at the point of order entry.
Export G/L
WO Traffic - Export G/L (General Ledger) is a licensed module that generates an export file that includes high-level, rolled-up revenue, invoice, payment, and revenue adjustment data by property to be imported into a financial system.
Airtimes
WO Airtimes helps TV and radio broadcasters and networks reduce the time and effort spent on recurring airtime reports. Integrated with WO Traffic, WO Airtimes automatically generates and delivers accurate airtime reports to agencies, brands, or advertisers.
Long Form DR
WO Long Form DR provides tools to efficiently automate and streamline processes associated with managing Long From Direct Response (LFDR) programming.
TV station groups running on WideOrbit
Broadcast TV updates
Press and News
Debunking the Top 7 Myths About Broadcast TV Advertising and Marketplace Buying
