Traffic and billing
WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.WO Traffic
OPTIONAL INTEGRATED SOLUTIONS
Cross-Media, Multi-Market Sales
From proposals and liability reporting, to stewardship, orders, and dynamic, real-time reports, WO Fusion makes it easy to manage, optimize, and execute ad sales for any media type, across markets, with multiple audience measurement currencies.
Direct and Automated Selling
WO Marketplace provides efficient, automated access to new, high-quality, buy-side demand. Retain full control over which offers you accept, with the flexibility to sell spots by inventory code at optimized rates.
WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics.
Digital Ad Management
WO Traffic – Digital Orders unifies linear and digital ad management into a single place to drive cross-platform sales, streamline operations, and fully integrated revenue reporting.
WO Payments Suite is the only A/R management solution custom-made for the media industry. Use WideOrbit's A/R management tools to increase on-time payments, reduce operating costs, and facilitate best practices.
WO Analytics is the only business intelligence solution purpose-built for the media industry, designed to help TV broadcasters translate big data into smarter pricing, sharper sales performance, and more revenue.
WideOrbit's Electronic Material Instructions licensed module powers integrations to electronically aggregate and import electronic materials instructions from multiple sources.
WO Traffic - Order Validation licensed module ensures all orders comply with broadcaster-defined business rules at the point of order entry.
WO Traffic - Radio Interchange licensable module within WO Traffic enables an API-based integration between Network/Barter Partners and WO Traffic customer databases.
WO Traffic - Export G/L (General Ledger) is a licensed module that generates an export file that includes high-level, rolled-up revenue, invoice, payment, and revenue adjustment data by property to be imported into a financial system.
WO Airtimes helps TV and radio broadcasters and networks reduce the time and effort spent on recurring airtime reports. Integrated with WO Traffic, WO Airtimes automatically generates and delivers accurate airtime reports to agencies, brands, or advertisers.
Long Form DR
WO Long Form DR provides tools to efficiently automate and streamline processes associated with managing Long From Direct Response (LFDR) programming.
Broadcast TV updates
Advanced TV advertising: Balancing addressability and reach
Press and News
Ad Measurement Trends H1 2023
Press and News
The Power of Advanced TV Advertising: Addressability or Reach Extension?
Streamline ad operations and maximize revenue from one platform
WO Traffic empowers stations to scale and optimize ad campaigns and ensure accurate information flow across an unlimited number of stations with scale and efficiency.
Discover new demand
WO Programmatic TV opens an incremental sales channel that generates new demand and competition while driving healthy ROI from existing lines of business.
Make smarter business decisions
Leverage a centralized system of record for transparent revenue reporting in WO Traffic, with insights into both linear and digital inventory and revenue pacing.
TV station groups running on WideOrbit
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