Products

WO Payments Suite provides the much-needed A/R management tools to increase on time payments of invoices, reduce financial operating costs, and facilitate consistent best practices – all designed for the media industry.

WO Traffic is the broadcast TV industry's most widely-installed end-to-end ad sales and operations solution, making it easy to manage, execute and optimize ad sales for any media type. Media companies can unite on a shared technology foundation with integrated solutions for driving efficiency, reducing costs and maximizing revenue.

WO Traffic is an end-to-end solution built for the changing radio landscape. Our comprehensive traffic and invoicing solution makes it easy for stations to manage, execute and optimize the sale of advertising for any media type. Unite all of your station group's operations on a single technology foundation and add integrated solutions to drive efficiencies, control costs and grow revenue.

Unite sales, ad operations, and finance on a single solution to simplify complex workflows, increase efficiency, and drive revenue growth.

Our programmatic platform automates digital audio ad transactions to improve greater workflow efficiency, lets buyers use data to target audiences, and brings in new demand and competition for inventory that can grow ad yields.

Our digital audio suite provides the technical infrastructure to manage, monetize and measure the reach of streamed and on-demand audio content, like podcasts. Our solution makes it simple to drive revenue, expand listenership and extend content from linear broadcasting to digital listening platforms on any device.

Adding the Digital Orders module to WO Traffic for TV or Radio empowers broadcasters to manage, invoice and report on their digital business from within the familiar traffic workflow. Eliminate redundant data entry and manual reconciliation across multiple system to optimize efficiency and maximize revenue opportunities.

Automate traditional TV buying workflows including avail requests, responses, proposals, negotiation, orders, stewardship, and creative. This guaranteed buying model is perfect for buyers who have pre-existing business terms with TV stations.

Bring TV inventory from more than 1,000 stations into any buying console. DSPs and other technology partners can integrate with TV station inventory through our API.

Secure spots directly from stations as little as 7 days from air and optimize campaigns mid-flight based on performance. Spots aren’t guaranteed until an offer is accepted by the seller.

WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.