Products

WideOrbit's media-focused products create value on both sides of the media transaction with forward-looking technology that meets the needs of your changing business

Accounts Receivable Management

WO Payments Suite

WO Payments Suite provides the much-needed A/R management tools to increase on time payments of invoices, reduce financial operating costs, and facilitate consistent best practices – all designed for the media industry.

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Go from order-to-cash fast with full-featured A/R automation
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Automated & Direct Selling

WO Marketplace

Provides efficient, automated access to new, high-quality, buy-side demand. Retain full control over which offers you accept, with the flexibility to sell spots by inventory code at optimized rates.

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Google Announces Successful Programmatic TV Buying
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Broadcast Traffic & Billing

WO Traffic

WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.

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WO Traffic - Electronic Material Instructions

WideOrbit’s Electronic Material Instructions is a licensed module available for WO Traffic that addresses a long-standing challenge in the industry by automating the end-to-end exchange of material instructions between buyers and broadcasters. Material instructions are automatically aggregated from multiple sources, and new and revised instructions from buy-side systems can be electronically imported into WO Traffic, with return confirmations to the sending system, increasing efficiency and eliminating manual data entry.

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WO Traffic - Order Validation

WO Traffic - Order Validation is a licensed module that ensures all orders comply with broadcaster-defined business rules at the point of order entry. Errors are automatically caught prior to the spot airing, eliminating time wasted searching for and correcting incorrect or missing data.

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WO Traffic - Radio Interchange

WO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry.

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WO Traffic - Export G/L

Export G/L (General Ledger) is a licensed module within WO Traffic that generates an export file (e.g. a .csv format file) that includes high-level, rolled-up revenue, invoice, payment, and revenue adjustment data by property to be imported into a financial system (e.g. Oracle, Great Plains, etc.).

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WO Omni

WO Omni is tailored to meet the business needs of today’s linear broadcasters and digital publishers, including those with bespoke regional requirements. From proposals to orders, scheduling to reconciliation, billing to collections, and dynamic, real-time reports, WO Omni makes it easy to manage, optimize, and execute ad sales for any media type.

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WO Airtimes

WO Airtimes helps TV and radio broadcasters and networks reduce the time and effort spent on recurring airtime reports. By integrating with WO Traffic or WO Network, WO Airtimes automatically generates and delivers accurate airtime reports to agencies, brands, or advertisers.

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WO Long Form DR

WO Long Form DR provides tools to efficiently automate and streamline processes associated with managing Long From Direct Response (LFDR) programming.

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What’s new in WO Traffic v23.0
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Data Solutions & Business Intelligence

WideOrbit.io

WideOrbit APIs provide seamless, real-time interaction with your applications at the object level. Designed for flexibility and adaptability, WideOrbit APIs enable you to connect and interact with your data effortlessly, boosting operational efficiency.

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WO Data bridge

WO Data Bridge revolutionizes large dataset management, providing a gateway to advanced business intelligence and analytics. WO Data Bridge provides access to data in various forms, including raw and curated.

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WO Analytics

WO Analytics ETL is built specifically for the TV and radio industries to consolidate all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.

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Learn how Townsquare uses WideOrbit's WO Analytics to drive more revenue
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Digital Management & Monetization

WO Digital Hub

WO Digital Hub provides a single platform that unifies digital ad sales, operations, execution, and finance across multiple properties and ad servers. Robust integrations with pre-sales, CRM, finance, accounting, performance, analytics, programmatic platforms, and audience measurement data providers allow for automated workflows, increasing efficiency and driving revenue growth.

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WO Traffic - Digital Orders

Seamless Digital Order and Digital Log integration with WO Traffic enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.

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WO Network - Digital Orders

Seamless Digital Order and Digital Log integration with WO Network enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.

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Network Sales & Commercial Management

WO Network

WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types.

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WO Network for Diginets and DR

WO Network simplifies every aspect of ad sales, commercial operations, and billing to meet the unique business needs of Diginets and networks focused on Direct Response advertising.

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Consolidated Network Sales

Consolidated Network Sales consolidates plans from multiple media sales systems into one multimedia, cross-platform proposal. Designed specifically for cable and broadcast networks, Consolidated Network Sales supports Proposals, Liability Reporting, and Stewardship across multiple ratings measurements, with support for handling unit restrictions from P&G and other buyers. And with APIs that connect back to WO Network or other source systems, networks can continue using the systems they already have in place.

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WO Network - Electronic Material Instructions

WideOrbit’s Electronic Material Instructions is a licensed module available for WO Network that addresses a long-standing challenge in the industry by automating the end-to-end exchange of material instructions between buyers and networks. Material instructions are automatically aggregated from multiple sources, and new and revised instructions from buy-side systems can be electronically imported into WO Network, with return confirmations to the sending system, increasing efficiency and eliminating manual data entry.

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WO Network - Audience Delivery Optimizer

WO Network - Audience Delivery Optimizer is a licensed module that optimizes unit placement on behalf of advertisers, based on primary demographic and current delivery, reducing liability for the network while maximizing revenue return on delivered impressions.

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WO Network - ADU Prediction Tool

A licensed feature of WO Network, WideOrbit’s ADU Prediction Tool identifies the number of Audience Deficiency Units (ADUs) needed to deliver on a deal, based on criteria selected by the user, and suggests on which selling names and weeks those ADUs should be placed.

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WO Network - DR Automation

DR Automation is an integration between WideOrbit’s WO Network commercial operations platform and PremiumMedia360’s media communications system that establishes an electronic path between DR agencies and cable networks. DR orders can be sent electronically through PremiumMedia360 to WO Network, and one-time mapping of agencies, advertisers, commonly sold DR dayparts, and time periods, allows networks to easily import DR orders with similar workflows as traditional network buys.

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Growing multi-platform studio embraces WO Network to scale operations
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Programmatic Buying

ZingX

The ZingX™ advertising platform provides simplified access to broadcast TV ad inventory from thousands of local US stations. ZingX is the only buy-side platform offering direct access to inventory from broadcast TV stations using WideOrbit’s premium sell-side exchange. With technology that automates transaction and campaign optimization processes, ZingX makes buying local broadcast TV simple.

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WO API Integrations

Bring TV inventory from more than 1,000 stations into any buying console. DSPs and other technology partners can integrate with TV station inventory through our API.

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Myth vs. fact: Broadcast TV advertising and marketplace buying
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Proposal Generation

WO Fusion

WO Fusion makes it easy to price, plan, and sell any media type, with multiple audience measurement data sources that provide a unified view of converged audience engagement.

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WO Media Sales

WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.

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WO Omni - Sales

WO Omni – Sales allows you to leverage your linear and digital assets together, within a single proposal, incorporating rates cards with combined rate types, rates, and impression estimates. A single cross-platform proposal shows you total impressions and CPMs for your linear and digital inventory, as well as sub-totals by channel and platform.

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Introducing WO Fusion: Next-generation, cross-media ad sales supporting alternate audience measurement currencies
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Radio Station Automation

WO Automation for Radio

Today’s distributed operations demand a strong, flexible and user-friendly automation system to keep listeners engaged around the clock. WO Automation for Radio makes it easy to program and optimize content and ads while simplifying workflow and reducing costs.

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WO Traffic - Radio Interchange

WO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry.

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Discover how WO Automation for Radio helps the University of Florida’s College of Journalism and Communications
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