Products

Automates digital audio ad transactions by enabling Real Time Bidding (RTB) and private deal transactions against live publisher audio inventory.

Opens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value.

A comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control.

WO Analytics Enterprise consolidates and analyzes all relevant data from WideOrbit and third-party systems in a single, normalized database for a unified view across channels, markets, and platforms. Pre-built and customizable dashboards make it simple for any user to pinpoint new revenue opportunities, spot inefficiencies, and analyze business performance.

WO Analytics Cloud eliminates the extensive implementation process and fees. Our cloud based solution delivers key business metrics from WO Traffic, down to the spot level, in a unified view across stations, markets and platforms.

WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types.

WideOrbit’s Electronic Material Instructions is a licensed module available for WO Network that addresses a long-standing challenge in the industry by automating the end-to-end exchange of material instructions between buyers and networks. Material instructions are automatically aggregated from multiple sources, and new and revised instructions from buy-side systems can be electronically imported into WO Network, with return confirmations to the sending system, increasing efficiency and eliminating manual data entry.

WO Network - Audience Delivery Optimizer is a licensed module that optimizes unit placement on behalf of advertisers, based on primary demographic and current delivery, reducing liability for the network while maximizing revenue return on delivered impressions.

A licensed feature of WO Network, WideOrbit’s ADU Prediction Tool identifies the number of Audience Deficiency Units (ADUs) needed to deliver on a deal, based on criteria selected by the user, and suggests on which selling names and weeks those ADUs should be placed.

DR Automation is an integration between WideOrbit’s WO Network commercial operations platform and PremiumMedia360’s media communications system that establishes an electronic path between DR agencies and cable networks. DR orders can be sent electronically through PremiumMedia360 to WO Network, and one-time mapping of agencies, advertisers, commonly sold DR dayparts, and time periods, allows networks to easily import DR orders with similar workflows as traditional network buys.

Manage the distribution and access of content on any platform–whether linear or digital. WO Program centralizes every step of programming and rights management from production and acquisition to scheduling and transmission. Simplify workflows across the organization by integrating with WO Network or most other business management solutions.

Today’s distributed operations demand a strong, flexible and user-friendly automation system to keep listeners engaged around the clock. WO Automation for Radio makes it easy to program and optimize content and ads while simplifying workflow and reducing costs.

WO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry.