Products

WO Programmatic TV automates time consuming processes while increasing demand for inventory. WO Programmatic TV satisfies a variety of seller business requirements by offering a diverse set of solutions including Open Marketplace, Direct and Connected.

Surface your inventory of spots through WO Programmatic Radio’s Open Marketplace or Private Marketplace to make it easy for buyers to select inventory. You'll always retain full control over bid acceptance and creative approvals.

Our programmatic platform automates digital audio ad transactions to improve greater workflow efficiency, lets buyers use data to target audiences, and brings in new demand and competition for inventory that can grow ad yields.

WO Analytics Enterprise consolidates and analyzes all relevant data from WideOrbit and third-party systems in a single, normalized database for a unified view across channels, markets, and platforms. Pre-built and customizable dashboards make it simple for any user to pinpoint new revenue opportunities, spot inefficiencies, and analyze business performance.

WO Analytics Cloud eliminates the extensive implementation process and fees. Our cloud based solution delivers key business metrics from WO Traffic, down to the spot level, in a unified view across stations, markets and platforms.

WO Network simplifies every element of network ad operations from proposal to billing, with accurate inventory and revenue accounting for all ad types, from any number of properties. As the cornerstone of your traffic and billing infrastructure, WO Network can be leveraged with other WideOrbit integrated solutions including rights management, business intelligence, and remote hosting and monitoring.

WO Digital Hub unites workflows across linear and digital properties, making it simpler than ever to run campaigns across your content platforms and technology infrastructure.

Automate traditional TV buying workflows including avail requests, responses, proposals, negotiation, orders, stewardship, and creative. This guaranteed buying model is perfect for buyers who have pre-existing business terms with TV stations.

Bring TV inventory from more than 1,000 stations into any buying console. DSPs and other technology partners can integrate with TV station inventory through our API.

Secure spots directly from stations as little as 7 days from air and optimize campaigns mid-flight based on performance. Spots aren’t guaranteed until an offer is accepted by the seller.

WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.