Products

WideOrbit's media-focused products create value on both sides of the media transaction with forward-looking technology that meets the needs of your changing business

Accounts Receivable Management

WO Payments Suite

WO Payments Suite provides the much-needed A/R management tools to increase on time payments of invoices, reduce financial operating costs, and facilitate consistent best practices – all designed for the media industry.

Learn More
Read the latest about our Payments Suite
Read more

Automated & Direct Selling

Unified Sales Suite

A comprehensive sales suite designed to aggregate  and compare multiple demand sources, so that stations can efficiently optimize and sell against their available and pending digital and linear inventory.

Learn More
WO Ad Exchange

Our programmatic platform automates digital audio ad transactions to improve greater workflow efficiency, lets buyers use data to target audiences, and brings in new demand and competition for inventory that can grow ad yields.

Learn More
Read the latest article about Programmatic TV
Read more

Broadcast Traffic & Billing

WO Traffic

WO Traffic is the broadcast industry's most widely-installed end-to-end ad management platform, making it easy to execute and optimize ad sales for any media type. Unite all of your station group's operations on a single technology foundation with integrated solutions to drive efficiency, control costs and grow revenue.

Learn More
WO Traffic International

Unite sales, ad operations, and finance on a single solution to simplify complex workflows, increase efficiency, and drive revenue growth.

Learn More
WO Traffic - Electronic Material Instructions

WO Traffic - Electronic Material Instructions licensable module powers integrations to electronically aggregate and import electronic materials instructions from multiple sources. Both new and revised instructions from buy-side systems or agencies are automatically imported directly into WO Traffic, eliminating costly errors associated with manual data entry.

Learn More
Learn how media companies can leverage traffic data to predict wins
Read More

Business Intelligence

WO Analytics Enterprise

WO Analytics Enterprise consolidates and analyzes all relevant data from WideOrbit and third-party systems in a single, normalized database for a unified view across channels, markets, and platforms. Pre-built and customizable dashboards make it simple for any user to pinpoint new revenue opportunities, spot inefficiencies, and analyze business performance.

Learn More
WO Analytics Cloud

WO Analytics Cloud eliminates the extensive implementation process and fees. Our cloud based solution delivers key business metrics from WO Traffic, down to the spot level, in a unified view across stations, markets and platforms.

Learn More
Learn how Townsquare uses WideOrbit's WO Analytics to drive more revenue
Learn more

Digital Management & Monetization

WO Streaming

Allows publishers to distribute and monetize live audio streams to any device.

Learn More
WO On Demand

Provides podcasters and other on-demand audio creators with infrastructure for managing, monetizing, and measuring their content.

Learn More
WO Ad eXchange

Automates digital audio ad transactions by enabling Real Time Bidding (RTB) and private deal transactions against live publisher audio inventory.

Learn More
WO Traffic - Digital Orders

Seamless Digital Order and Digital Log integration with WO Traffic enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.

Learn More
WO Network - Digital Orders

Seamless Digital Order and Digital Log integration with WO Network enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.

Learn More
Learn how a leading sports network uses our Digital Ad Suite
Read more

Network Sales & Commercial Management

WO Network

WO Network simplifies every element of network ad operations from proposal to billing, with accurate inventory and revenue accounting for all ad types, from any number of properties. As the cornerstone of your traffic and billing infrastructure, WO Network can be leveraged with other WideOrbit integrated solutions including rights management, business intelligence, and remote hosting and monitoring.

Learn More
WO Digital Hub

WO Digital Hub unites workflows across linear and digital properties, making it simpler than ever to run campaigns across your content platforms and technology infrastructure.

Learn More
WO Network - Electronic Material Instructions

WO Network - Electronic Material Instructions licensable module powers integrations to electronically aggregate and import electronic materials instructions from multiple sources. Both new and revised instructions from buy-side systems or agencies are automatically imported directly into WO Network, eliminating costly errors associated with manual data entry.

Learn More
Read a case study about Digital Hub
Read more

Programmatic Buying

WO API Integrations

Bring TV inventory from more than 1,000 stations into any buying console. DSPs and other technology partners can integrate with TV station inventory through our API.

Learn More
WO Open Marketplace

Secure spots directly from stations as little as 7 days from air and optimize campaigns mid-flight based on performance. Spots aren’t guaranteed until an offer is accepted by the seller.

Learn More
Read more about our Programmatic partnership with Google
Read more

Programming & Rights Management

WO Program

Manage the distribution and access of content on any platform–whether linear or digital. WO Program centralizes every step of programming and rights management from production and acquisition to scheduling and transmission. Simplify workflows across the organization by integrating with WO Network or most other business management solutions.

Learn More
Read more about WO Program
Read more

Proposal Generation

WO Media Sales TV

WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.

Learn More
Read a case study about Media Sales
Read More

Radio Station Automation

WO Automation for Radio

Today’s distributed operations demand a strong, flexible and user-friendly automation system to keep listeners engaged around the clock. WO Automation for Radio makes it easy to program and optimize content and ads while simplifying workflow and reducing costs.

Learn More
Discover how WO Automation for Radio helps the University of Florida’s College of Journalism and Communications
Full Story