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Accounts Receivable Management
WO Payments Suite provides the much-needed A/R management tools to increase on time payments of invoices, reduce financial operating costs, and facilitate consistent best practices – all designed for the media industry.
Learn MoreRead the latest about WO Payments Suite
Read moreAutomated & Direct Selling
Automates digital audio ad transactions by enabling Real Time Bidding (RTB) and private deal transactions against live publisher audio inventory.
Learn MoreOpens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value.
Learn MoreA comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control.
Learn MoreRead the latest article about Programmatic TV
Read moreBroadcast Traffic & Billing
WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.
Learn MoreWideOrbit’s Electronic Material Instructions is a licensed module available for WO Traffic that addresses a long-standing challenge in the industry by automating the end-to-end exchange of material instructions between buyers and broadcasters. Material instructions are automatically aggregated from multiple sources, and new and revised instructions from buy-side systems can be electronically imported into WO Traffic, with return confirmations to the sending system, increasing efficiency and eliminating manual data entry.
Learn MoreWO Traffic - Order Validation is a licensed module that ensures all orders comply with broadcaster-defined business rules at the point of order entry. Errors are automatically caught prior to the spot airing, eliminating time wasted searching for and correcting incorrect or missing data.
Learn MoreWO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry.
Learn MoreExport G/L (General Ledger) is a licensed module within WO Traffic that generates an export file (e.g. a .csv format file) that includes high-level, rolled-up revenue, invoice, payment, and revenue adjustment data by property to be imported into a financial system (e.g. Oracle, Great Plains, etc.).
Learn MoreWO Omni is tailored to meet the business needs of today’s media companies, including those with bespoke regional requirements or with non-traditional sales channels. As a complete end-to-end solution, from proposals to contracts, scheduling to reconciliation, billing to collections, and dynamic, real-time reports, WO Omni makes it easy to manage, optimize, and execute ad sales for any media type.
Learn MoreWO Airtimes helps TV and radio broadcasters and networks reduce the time and effort spent on recurring airtime reports. By integrating with WO Traffic or WO Network, WO Airtimes automatically generates and delivers accurate airtime reports to agencies, brands, or advertisers.
Learn MoreLearn how media companies can leverage traffic data to predict wins
Read MoreBusiness Intelligence
WO Analytics solutions consolidate and analyze all relevant data from WideOrbit and third-party systems in a single, normalized database for a unified view across channels, markets, and platforms. Pre-built and customizable dashboards make it simple for any user to pinpoint new revenue opportunities, spot inefficiencies, and analyze business performance.
Learn MoreLearn how Townsquare uses WideOrbit's WO Analytics to drive more revenue
Learn moreDigital Management & Monetization
Automates digital audio ad transactions by enabling Real Time Bidding (RTB) and private deal transactions against live publisher audio inventory.
Learn MoreSeamless Digital Order and Digital Log integration with WO Traffic enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.
Learn MoreSeamless Digital Order and Digital Log integration with WO Network enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.
Learn MoreLearn how to easily reach growing digital audio audiences with WO Ad eXchange
Read moreNetwork Sales & Commercial Management
WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types.
Learn MoreWideOrbit’s Electronic Material Instructions is a licensed module available for WO Network that addresses a long-standing challenge in the industry by automating the end-to-end exchange of material instructions between buyers and networks. Material instructions are automatically aggregated from multiple sources, and new and revised instructions from buy-side systems can be electronically imported into WO Network, with return confirmations to the sending system, increasing efficiency and eliminating manual data entry.
Learn MoreWO Network - Audience Delivery Optimizer is a licensed module that optimizes unit placement on behalf of advertisers, based on primary demographic and current delivery, reducing liability for the network while maximizing revenue return on delivered impressions.
Learn MoreA licensed feature of WO Network, WideOrbit’s ADU Prediction Tool identifies the number of Audience Deficiency Units (ADUs) needed to deliver on a deal, based on criteria selected by the user, and suggests on which selling names and weeks those ADUs should be placed.
Learn MoreDR Automation is an integration between WideOrbit’s WO Network commercial operations platform and PremiumMedia360’s media communications system that establishes an electronic path between DR agencies and cable networks. DR orders can be sent electronically through PremiumMedia360 to WO Network, and one-time mapping of agencies, advertisers, commonly sold DR dayparts, and time periods, allows networks to easily import DR orders with similar workflows as traditional network buys.
Learn MoreRead a case study about WO Network
Read moreProgrammatic Buying
Bring TV inventory from more than 1,000 stations into any buying console. DSPs and other technology partners can integrate with TV station inventory through our API.
Learn MoreWorks seamlessly with WideOrbit’s sell-side tool, WO Marketplace, to make buying local broadcast TV easier than ever.
Learn MoreRead more about our Programmatic partnership with Google
Read moreProgramming & Rights Management
Manage the distribution and access of content on any platform–whether linear or digital. WO Program centralizes every step of programming and rights management from production and acquisition to scheduling and transmission. Simplify workflows across the organization by integrating with WO Network or most other business management solutions.
Learn MoreRead more about WO Program
Read moreProposal Generation
WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.
Learn MoreRead a case study about WO Media Sales
Read MoreRadio Station Automation
Today’s distributed operations demand a strong, flexible and user-friendly automation system to keep listeners engaged around the clock. WO Automation for Radio makes it easy to program and optimize content and ads while simplifying workflow and reducing costs.
Learn MoreWO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry.
Learn More