Products

WideOrbit's media-focused products create value on both sides of the media transaction with forward-looking technology that meets the needs of your changing business

Accounts Receivable Management

WO Payments Suite

WO Payments Suite provides the much-needed A/R management tools to increase on time payments of invoices, reduce financial operating costs, and facilitate consistent best practices – all designed for the media industry.

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Automated & Direct Selling

Unified Sales Suite

A comprehensive sales suite designed to aggregate  and compare multiple demand sources, so that stations can efficiently optimize and sell against their available and pending digital and linear inventory.

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WO Ad Exchange

Our programmatic platform automates digital audio ad transactions to improve greater workflow efficiency, lets buyers use data to target audiences, and brings in new demand and competition for inventory that can grow ad yields.

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WO Marketplace

Opens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value.

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WO Sales Console

A comprehensive solution to increase overall speed and efficiency, allowing stations to simplify the steps involved without compromising control.

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Broadcast Traffic & Billing

WO Traffic

WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.

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WO Traffic - Electronic Material Instructions

WO Traffic - Electronic Material Instructions licensable module powers integrations to electronically aggregate and import electronic materials instructions from multiple sources. Both new and revised instructions from buy-side systems or agencies are automatically imported directly into WO Traffic, eliminating costly errors associated with manual data entry.

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WO Traffic - Order Validation

WO Traffic - Order Validation is a licensed module that ensures all orders comply with broadcaster-defined business rules at the point of order entry. Errors are automatically caught prior to the spot airing, eliminating time wasted searching for and correcting incorrect or missing data.

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WO Traffic - Radio Interchange

WO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry.

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WO Traffic - Export G/L

Export G/L (General Ledger) is a licensed module within WO Traffic that generates an export file (e.g. a .csv format file) that includes high-level, rolled-up revenue, invoice, payment, and revenue adjustment data by property to be imported into a financial system (e.g. Oracle, Great Plains, etc.).

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WO Omni

WO Omni is tailored to meet the business needs of today’s media companies, including those with bespoke regional requirements or with non-traditional sales channels. As a complete end-to-end solution, from proposals to contracts, scheduling to reconciliation, billing to collections, and dynamic, real-time reports, WO Omni makes it easy to manage, optimize, and execute ad sales for any media type.

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Business Intelligence

WO Analytics Enterprise

WO Analytics Enterprise consolidates and analyzes all relevant data from WideOrbit and third-party systems in a single, normalized database for a unified view across channels, markets, and platforms. Pre-built and customizable dashboards make it simple for any user to pinpoint new revenue opportunities, spot inefficiencies, and analyze business performance.

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WO Analytics Cloud

WO Analytics Cloud eliminates the extensive implementation process and fees. Our cloud based solution delivers key business metrics from WO Traffic, down to the spot level, in a unified view across stations, markets and platforms.

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Digital Management & Monetization

WO Streaming

Allows publishers to distribute and monetize live audio streams to any device.

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WO On Demand

Provides podcasters and other on-demand audio creators with infrastructure for managing, monetizing, and measuring their content.

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WO Ad eXchange

Automates digital audio ad transactions by enabling Real Time Bidding (RTB) and private deal transactions against live publisher audio inventory.

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WO Traffic - Digital Orders

Seamless Digital Order and Digital Log integration with WO Traffic enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.

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WO Network - Digital Orders

Seamless Digital Order and Digital Log integration with WO Network enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.

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Network Sales & Commercial Management

WO Network

WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types.

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WO Digital Hub

WO Digital Hub unites workflows across linear and digital properties, making it simpler than ever to run campaigns across your content platforms and technology infrastructure.

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WO Network - Electronic Material Instructions

WO Network - Electronic Material Instructions licensable module powers integrations to electronically aggregate and import electronic materials instructions from multiple sources. Both new and revised instructions from buy-side systems or agencies are automatically imported directly into WO Network, eliminating costly errors associated with manual data entry.

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WO Network - Audience Delivery Optimizer

WO Network - Audience Delivery Optimizer is a licensed module that optimizes unit placement on behalf of advertisers, based on primary demographic and current delivery, reducing liability for the network while maximizing revenue return on delivered impressions.

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WO Network - ADU Prediction Tool

A licensed feature of WO Network, WideOrbit’s ADU Prediction Tool identifies the number of Audience Deficiency Units (ADUs) needed to deliver on a deal, based on criteria selected by the user, and suggests on which selling names and weeks those ADUs should be placed.

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Programmatic Buying

WO API Integrations

Bring TV inventory from more than 1,000 stations into any buying console. DSPs and other technology partners can integrate with TV station inventory through our API.

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WO Programmatic - Buyer

Works seamlessly with WideOrbit’s sell-side tool, WO Marketplace, to make buying local broadcast TV easier than ever.

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Programming & Rights Management

WO Program

Manage the distribution and access of content on any platform–whether linear or digital. WO Program centralizes every step of programming and rights management from production and acquisition to scheduling and transmission. Simplify workflows across the organization by integrating with WO Network or most other business management solutions.

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Proposal Generation

WO Media Sales TV

WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.

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Radio Station Automation

WO Automation for Radio

Today’s distributed operations demand a strong, flexible and user-friendly automation system to keep listeners engaged around the clock. WO Automation for Radio makes it easy to program and optimize content and ads while simplifying workflow and reducing costs.

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WO Traffic - Radio Interchange

WO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry.

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Discover how WO Automation for Radio helps the University of Florida’s College of Journalism and Communications
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