Products

WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.

WideOrbit’s Electronic Material Instructions is a licensed module available for WO Traffic that addresses a long-standing challenge in the industry by automating the end-to-end exchange of material instructions between buyers and broadcasters. Material instructions are automatically aggregated from multiple sources, and new and revised instructions from buy-side systems can be electronically imported into WO Traffic, with return confirmations to the sending system, increasing efficiency and eliminating manual data entry.

WO Traffic - Order Validation is a licensed module that ensures all orders comply with broadcaster-defined business rules at the point of order entry. Errors are automatically caught prior to the spot airing, eliminating time wasted searching for and correcting incorrect or missing data.

WO Traffic - Radio Interchange is a licensed module that enables an API-based integration between Network/Barter Partners and WO Traffic customer databases. By automating every step of network and barter advertising, WideOrbit’s solution helps stations save significant time and effort while reducing errors associated with manual data entry.

Export G/L (General Ledger) is a licensed module within WO Traffic that generates an export file (e.g. a .csv format file) that includes high-level, rolled-up revenue, invoice, payment, and revenue adjustment data by property to be imported into a financial system (e.g. Oracle, Great Plains, etc.).

WO Omni is tailored to meet the business needs of today’s linear broadcasters and digital publishers, including those with bespoke regional requirements. From proposals to orders, scheduling to reconciliation, billing to collections, and dynamic, real-time reports, WO Omni makes it easy to manage, optimize, and execute ad sales for any media type.

WO Order Connect simplifies the way orders and makegoods are handled between WideOrbit and buy-side systems, with smarter workflows powered by system integrations and easy-to-use dashboards.

WO Airtimes helps TV and radio broadcasters and networks reduce the time and effort spent on recurring airtime reports. By integrating with WO Traffic or WO Network, WO Airtimes automatically generates and delivers accurate airtime reports to agencies, brands, or advertisers.

WO Long Form DR provides tools to efficiently automate and streamline processes associated with managing Long From Direct Response (LFDR) programming.

WO Digital Hub provides a single platform that unifies digital ad sales, operations, execution, and finance across multiple properties and ad servers. Robust integrations with pre-sales, CRM, finance, accounting, performance, analytics, programmatic platforms, and audience measurement data providers allow for automated workflows, increasing efficiency and driving revenue growth.

Seamless Digital Order and Digital Log integration with WO Traffic enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.

Seamless Digital Order and Digital Log integration with WO Network enables the ultimate in Digital + Linear traffic management, workflow efficiency, and revenue optimization.

Bring TV inventory from more than 1,000 stations into any buying console. DSPs and other technology partners can integrate with TV station inventory through our API.

Broadcast TV and digital workspaces within WO Fusion enable sellers to consolidate linear and digital assets within a single media plan, leveraging a portfolio of WideOrbit and third-party integrations to expand workflows.

WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.

Global and digital workspaces within WO Fusion enable sales teams to plan and build a single cross-platform campaign that includes linear and digital assets, incorporating rates cards with cross-platform rate types, rates, and impression estimates based on audience measurement data of your choice (BYOD).

WO Q brings AI to WideOrbit software with a chat-based interface that leverages a Large Language Model (LLM) trained on language specific to the media industry. Building context through user prompts combined with previous campaign data (Retrieval Augmented Generation), WO Q leverages Natural Language Processing (NLP) techniques to automatically create optimized advertising proposals.