Products

WideOrbit's media-focused products create value on both sides of the media transaction with forward-looking technology that meets the needs of your changing business

Audio audiences are fragmenting - are you leaving money on the table?

WO Digital Solutions can help

Maximize revenue with one gateway to all sales tools and demand

WO Unified Sales Console

Accounts Receivable Management

WO Payments Suite

WO Payments Suite provides the much-needed A/R management tools to increase on time payments of invoices, reduce financial operating costs, and facilitate consistent best practices – all designed for the media industry.

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Automated & Direct Selling

WO Unified Sales Console

A comprehensive sales console designed to aggregate  and compare multiple demand sources, so that stations can efficiently optimize and sell against their available and pending digital and linear inventory.

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WO Programmatic TV for Sellers

WO Programmatic TV automates time consuming processes while increasing demand for inventory. WO Programmatic TV satisfies a variety of seller business requirements by offering a diverse set of solutions including Open Marketplace, Direct and Connected.

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WO Programmatic Radio for Sellers

Surface your inventory of spots through WO Programmatic Radio’s Open Marketplace or Private Marketplace to make it easy for buyers to select inventory. You'll always retain full control over bid acceptance and creative approvals.

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WO Programmatic Digital Audio

Our programmatic platform automates digital audio ad transactions to improve greater workflow efficiency, lets buyers use data to target audiences, and brings in new demand and competition for inventory that can grow ad yields.

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Broadcast Traffic & Billing

WO Traffic TV

WO Traffic is the broadcast TV industry's most widely-installed end-to-end ad sales and operations solution, making it easy to manage, execute and optimize ad sales for any media type. Media companies can unite on a shared technology foundation with integrated solutions for driving efficiency, reducing costs and maximizing revenue.

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WO Traffic Radio

WO Traffic is an end-to-end solution built for the changing radio landscape. Our comprehensive traffic and invoicing solution makes it easy for stations to manage, execute and optimize the sale of advertising for any media type. Unite all of your station group's operations on a single technology foundation and add integrated solutions to drive efficiencies, control costs and grow revenue.

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WO Traffic International

Unite sales, ad operations, and finance on a single solution to simplify complex workflows, increase efficiency, and drive revenue growth.

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Business Intelligence

WO Analytics Enterprise

WO Analytics Enterprise consolidates and analyzes all relevant data from WideOrbit and third-party systems in a single, normalized database for a unified view across channels, markets, and platforms. Pre-built and customizable dashboards make it simple for any user to pinpoint new revenue opportunities, spot inefficiencies, and analyze business performance.

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WO Analytics Cloud

WO Analytics Cloud eliminates the extensive implementation process and fees. Our cloud based solution delivers key business metrics from WO Traffic, down to the spot level, in a unified view across stations, markets and platforms.

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Digital Management & Monetization

WO Programmatic Digital Audio

Our programmatic platform automates digital audio ad transactions to improve greater workflow efficiency, lets buyers use data to target audiences, and brings in new demand and competition for inventory that can grow ad yields.

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WO Streaming and
WO On Demand

Our digital audio suite provides the technical infrastructure to manage, monetize and measure the reach of streamed and on-demand audio content, like podcasts. Our solution makes it simple to drive revenue, expand listenership and extend content from linear broadcasting to digital listening platforms on any device.

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WO Traffic - Digital Orders

Adding the Digital Orders module to WO Traffic for TV or Radio empowers broadcasters to manage, invoice and report on their digital business from within the familiar traffic workflow. Eliminate redundant data entry and manual reconciliation across multiple system to optimize efficiency and maximize revenue opportunities.

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Network Sales & Commercial Management

WO Network

WO Network simplifies every element of network ad operations from proposal to billing, with accurate inventory and revenue accounting for all ad types, from any number of properties. As the cornerstone of your traffic and billing infrastructure, WO Network can be leveraged with other WideOrbit integrated solutions including rights management, business intelligence, and remote hosting and monitoring.

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WO Digital Hub

WO Digital Hub unites workflows across linear and digital properties, making it simpler than ever to run campaigns across your content platforms and technology infrastructure.

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Programmatic Buying

WO Programmatic Direct

Automate traditional TV buying workflows including avail requests, responses, proposals, negotiation, orders, stewardship, and creative. This guaranteed buying model is perfect for buyers who have pre-existing business terms with TV stations.

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WO API Integrations

Bring TV inventory from more than 1,000 stations into any buying console. DSPs and other technology partners can integrate with TV station inventory through our API.

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WO Open Marketplace

Secure spots directly from stations as little as 7 days from air and optimize campaigns mid-flight based on performance. Spots aren’t guaranteed until an offer is accepted by the seller.

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Programming & Rights Management

WO Program

Manage the distribution and access of content on any platform–whether linear or digital. WO Program centralizes every step of programming and rights management from production and acquisition to scheduling and transmission. Simplify workflows across the organization by integrating with WO Network or most other business management solutions.

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Proposal Generation

WO Media Sales TV

WO Media Sales empowers TV sales teams to build proposals with a full suite of tools leveraging real-time account information, inventory availability, and audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.

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Radio Station Automation

WO Automation for Radio

Today’s distributed operations demand a strong, flexible and user-friendly automation system to keep listeners engaged around the clock. WO Automation for Radio makes it easy to program and optimize content and ads while simplifying workflow and reducing costs.

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