WO Network

The smarter way to manage sales, commercial operations, and billing, network-wide

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National broadcast and cable TV networks must continuously adapt their delivery, management, and monetization processes to keep pace with content consumption channels. Maximizing increasingly diverse revenue streams while addressing operational complexities has never been more urgent.

WO Network is an end-to-end solution that simplifies network ad sales and TV commercial operations. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations. From proposals and planning, to deal maintenance, stewardship, and billing, users are empowered to sell with confidence, reducing liability and improving efficiency with automated operations that are centralized across properties and media types.

WO Network ad sales

WO Network allows you to

Generate faster and more accurate proposals

Reduce liability and waste with automated placement and delivery evaluation

Customize functionality by adding optional modules to best fit your commercial operations needs

The most comprehensive end-to-end solution for today’s network ad sales and commercial operations

  • Proposals

    Multi-platform, multi-property deals built to targets using a grid structure

  • Rate Cards, Plans, and Deals

    Adaptable single/multiple rate card management & user-defined selling elements

  • Deal Maintenance

    Flight deals and easily manage re-expressions, splits, combines, and more

  • Approvals/Constraints

    User-defined approvals rules including workflow, auto-approval, and no change

  • Stewardship/Liability

    Manage guarantees, deal liability, and placement constraints with proactive ADU decisions

  • Inventory and Revenue Management

    Manage TV advertising inventory in real time, including reserves and budgets

  • Format Scheduling

    On-the-fly editing and format sharing to schedule across properties and programs

  • Extensive Dynamic Reporting

    Perform ad-hoc analysis across all business areas with customizable reports


Boost profitability and reduce liability while honoring agency and advertiser restrictions.

  • Increase yield with better unit placement based on projected delivery
  • Deliver on deal’s impression goals using fewer ADUs
  • ADU Prediction Tool to plan and predict ADU requirements


Eliminate costly errors often associated with manual data entry.

  • Import both new and revised material instructions, with confirmation to sending systems
  • Eliminate faxes, e-mails, and manual data entry
  • Automatic AD-ID validation


Leverage machine-generated algorithms to automate ADU offers.

  • Auto-generate ADU offers en masse, based on selected criteria
  • Strategically utilize ADU inventory based on liability reduction goals


Manage digital campaigns in parallel with linear deals.

  • Manage and execute cross-screen campaigns through one ad operations system
  • Eliminate redundant data entry for campaigns with spot and digital ad units
  • Create actionable reports with insights on linear and digital revenue performance

WO Network Integrations

Some of the biggest names in the industry partner with WideOrbit to say hello to a wider world

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Download the WO Network Product Overview

Contact us to learn more about how WO Network can help streamline your ad sales and commercial operations.
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