National broadcast and cable TV networks must continuously adapt their delivery, management, and monetization processes to keep pace with content consumption channels. Maximizing increasingly diverse revenue streams while addressing operational complexities has never been more urgent.
WO Network is an end-to-end solution that simplifies network ad sales and TV commercial operations. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations. From proposals and planning, to deal maintenance, stewardship, and billing, users are empowered to sell with confidence, reducing liability and improving efficiency with automated operations that are centralized across properties and media types.
WO Network allows you to
Generate faster and more accurate proposals
Reduce liability and waste with automated placement and delivery evaluation
Customize functionality by adding optional modules to best fit your commercial operations needs
The most comprehensive end-to-end solution for today’s network ad sales and commercial operations
Multi-platform, multi-property deals built to targets using a grid structure
Rate Cards, Plans, and Deals
Adaptable single/multiple rate card management & user-defined selling elements
Flight deals and easily manage re-expressions, splits, combines, and more
User-defined approvals rules including workflow, auto-approval, and no change
Manage guarantees, deal liability, and placement constraints with proactive ADU decisions
Inventory and Revenue Management
Manage TV advertising inventory in real time, including reserves and budgets
On-the-fly editing and format sharing to schedule across properties and programs
Extensive Dynamic Reporting
Perform ad-hoc analysis across all business areas with customizable reports
WO NETWORK MODULES
AUDIENCE DELIVERY OPTIMIZER (ADO)
Boost profitability and reduce liability while honoring agency and advertiser restrictions.
- Increase yield with better unit placement based on projected delivery
- Deliver on deal’s impression goals using fewer ADUs
- ADU Prediction Tool to plan and predict ADU requirements
ELECTRONIC MATERIAL INSTRUCTIONS (EMI)
Eliminate costly errors often associated with manual data entry.
- Import both new and revised material instructions, with confirmation to sending systems
- Eliminate faxes, e-mails, and manual data entry
- Automatic AD-ID validation
ADU OFFER TOOL
Leverage machine-generated algorithms to automate ADU offers.
- Auto-generate ADU offers en masse, based on selected criteria
- Strategically utilize ADU inventory based on liability reduction goals
Manage digital campaigns in parallel with linear deals.
- Manage and execute cross-screen campaigns through one ad operations system
- Eliminate redundant data entry for campaigns with spot and digital ad units
- Create actionable reports with insights on linear and digital revenue performance