With the continuous evolution in content consumption patterns, cable and broadcast networks must adapt their delivery, management, and monetization processes to keep pace. The pressure to maximize diverse revenue streams while addressing operational complexities is greater than ever.
WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types.
WO Network allows you to
Generate faster, more accurate proposals
Reduce liability and waste with automated placement and delivery evaluation
Customize functionality by adding optional modules to best fit your commercial operations needs
The most comprehensive end-to-end solution for today’s network ad sales and commercial operations
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Rate Cards, Plans, and Deals
Adaptable rate card management and user-defined selling titles incorporated into Plans, Proposals, and Deals.
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Approvals/Constraints
User-defined approvals rules including workflow, auto-approval, and no change.
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ADU Prediction Tool
Identifies the number of ADUs needed to deliver on a deal, based on criteria selected by the user, and suggests on which selling names and weeks they should be placed.
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Format Scheduling
On-the-fly editing and format sharing to schedule across properties and programs.
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Dynamic Placer Engine
Automate traditionally manual decisions and determine optimal spot placement for advertisers, while avoiding unfavorable positions and respecting conflicts.
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Deal Maintenance
Flight deals and easily manage re-expressions, splits, combines, and more.
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Stewardship/Liability
Manage guarantees, deal liability, and placement constraints with proactive ADU decisions.
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Inventory and Revenue Management
Manage cable and broadcast networks advertising inventory in real time, including reserves and budgets.
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Extensive Dynamic Reporting
Perform ad-hoc analysis across all business areas with customizable reports.
Customize your solution with optional modules
Audience Delivery Optimizer
Optimizes unit placement on behalf of advertisers for reduced liability and maximized revenue on delivered impressions.
Learn MoreDigital Orders
Simplifies billing by enabling networks to fulfill, invoice, and report on linear and digital orders within a consolidated solution.
Learn MoreElectronic Material Instructions
Allows for direct import of new and revised instructions, with automated confirmation back to sending systems.
Learn MoreLockBox
Enables the automatic import of lockbox payments from a bank into a WO Network database and maps payments to an invoice.
Learn MoreWiden your world by integrating WO Network with other WideOrbit and third-party products
WO Airtimes
Provides automated, electronic delivery of scheduled airtimes direct from WO Network to buyers for faster turnaround and reduced errors.
Learn MoreWO Data Bridge
WO Data Bridge provides access to data in various forms, including raw and curated, revolutionizing large dataset management and providing a gateway to advanced business intelligence and analytics.
Learn MoreWO Digital Hub
A single platform to unify digital ad sales, operations, execution, and finance across multiple properties and ad servers, automating workflows to increase efficiency and drive revenue growth.
Learn MoreWO Fusion
WO Fusion makes it easy to price, plan, and sell any media type, with multiple audience measurement data sources that provide a unified view of converged audience engagement.
Learn MoreWO Long Form DR
Provides a unique set of inventory management tools to maximize revenue and streamline processes associated with Long Form Direct Response programming.
Learn moreWO Payments Suite
Provides A/R management tools to increase on time payments of invoices, reduce financial operating costs, and facilitate consistent best practices.
Learn MoreWideOrbit.io
Designed for flexibility and adaptability, WideOrbit APIs provide seamless, real-time interaction with your applications, boosting efficiency by allowing you to effortlessly connect with your data.
Learn MoreWideOrbit Cloud Hosting
Secure your online environment and focus on your core business while leaving the infrastructure to the experts, without the overhead of end-to-end management.
Learn MoreWideOrbit Managed Services
WideOrbit managed services allow you to improve the efficiency of your WideOrbit products by leveraging our team’s experience. Services address areas such as data management and integrity, operational workflows, and configuration updates.
Learn MoreWideOrbit Professional Services
Our team leverages invaluable knowledge and experience in the delivery of a variety of engagements across all customer segments, from quick system changes to intricate integrations involving multiple WideOrbit products.
Other Integrations
Use your favorite tools through pre-built or custom integrations that extend you WO Network workflows.
Learn MoreThe biggest names in the industry partner with WideOrbit to Say Hello to a Wider World
Featured Content
Download the WO Network product overview
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Download the WO Network for Diginets and DR product overview
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Download the WO Network DR Automation product overview
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