WO Network

Say hello to a smarter way to manage sales, commercial operations, and billing, network-wide

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With the continuous evolution in content consumption patterns, cable and broadcast networks must adapt their delivery, management, and monetization processes to keep pace. The pressure to maximize diverse revenue streams while addressing operational complexities is greater than ever.
WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations, empowering users to sell with confidence, reduce liability, and improve efficiency by automating and centralizing operations across properties and media types.

WO Network allows you to


Generate faster, more accurate proposals


Reduce liability and waste with automated placement and delivery evaluation


Customize functionality by adding optional modules to best fit your commercial operations needs

The most comprehensive end-to-end solution for today’s network ad sales and commercial operations

  • Rate Cards, Plans, and Deals

    Adaptable rate card management and user-defined selling titles incorporated into Plans, Proposals, and Deals.

  • Approvals/Constraints

    User-defined approvals rules including workflow, auto-approval, and no change.

  • ADU Prediction Tool

    Identifies the number of ADUs needed to deliver on a deal, based on criteria selected by the user, and suggests on which selling names and weeks they should be placed.

  • Format Scheduling

    On-the-fly editing and format sharing to schedule across properties and programs.

  • Dynamic Placer Engine

    Automate traditionally manual decisions and determine optimal spot placement for advertisers, while avoiding unfavorable positions and respecting conflicts.

  • Deal Maintenance

    Flight deals and easily manage re-expressions, splits, combines, and more.

  • Stewardship/Liability

    Manage guarantees, deal liability, and placement constraints with proactive ADU decisions.

  • Inventory and Revenue Management

    Manage cable and broadcast networks advertising inventory in real time, including reserves and budgets.

  • Extensive Dynamic Reporting

    Perform ad-hoc analysis across all business areas with customizable reports.

Customize your solution with optional modules

Audience Delivery Optimizer

Optimizes unit placement on behalf of advertisers for reduced liability and maximized revenue on delivered impressions.

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Digital Orders

Simplifies billing by enabling networks to fulfill, invoice, and report on linear and digital orders within a consolidated solution.

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Electronic Material Instructions

Allows for direct import of new and revised instructions, with automated confirmation back to sending systems.

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Enables the automatic import of lockbox payments from a bank into a WO Network database and maps payments to an invoice.

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Widen your world by integrating WO Network with other WideOrbit and third-party products

The biggest names in the industry partner with WideOrbit to Say Hello to a Wider World

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Download the WO Network product overview


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