Company Blog

From our blog

WideOrbit Rocks The 2018 NAB Show

We’re just back from another great NAB Show, the biggest annual gathering of broadcasters and their technology partners. Dozens of WideOrbiters attend each year –

WideOrbit Connect 18 Is Coming – The Conference for WideOrbit Traffic Pros

Today we’re pulling back the curtain on WideOrbit Connect 2018. Taking place August 21-22 in San Francisco, WideOrbit Connect is the industry’s premier conference for

WideOrbit Joins With #FoundersForChange on Tech Diversity and Inclusion

From WideOrbit Founder and CEO Eric Mathewson: Today I’m proud to be a supporter and co-signer of Founders for Change, a coalition of more than

Where will TV’s next $30 billion come from?

This is a ‘Director’s Cut’ of an article that ran previously at Mediapost. The author is Ian Ferreira, EVP Programmatic at WideOrbit. Ten years ago,

Case Study: Hubble Contacts Focuses on New Customers with Local TV

A challenger brand found a rich new source of customers with local TV and WO Programmatic When online lead sources like social media start to

WideOrbit Programmatic TV Featured in ANA Forward

Our new article for the world’s most influential marketing organization lays out the power of programmatic TV for brand marketers. Click to

Case Study: Business Intelligence Drives Revenue for Townsquare Media

Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we

Making Podcast Ads Easier to Sell with Standardized Metrics

Today we’re launching new features for our WO On Demand podcast management software that will make it easier to sell podcast advertising and strengthen marketer confidence

Study: What Media Companies Want in Order Management Systems

Google’s recent announcement that it’s ending support for its DoubleClick Sales Manager means thousands of media companies face a transition to a new order management