October 3, 2024
The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities
With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…
August 20, 2024
Celebrating the Evolution of Radio: From Invention to Advertising
With National Radio Day on August 20 and Radio Commercials Day on August 28, this is the perfect time to reflect on the profound impact…
August 13, 2024
WideOrbit and Comscore Collaborate to Offer Users Person-Level Demos in WO Media Sales and WO Fusion
WideOrbit worked with Comscore to make person-level demographic data available in WO Media Sales and WO Fusion, providing WideOrbit customers a tool for more precise…
July 26, 2024
Unlocking Local TV Advertising Opportunities for Local Businesses During the 2024 Paris Olympics
The 2024 Paris Olympic Games present a unique and exciting opportunity for local businesses to tap into a large, engaged television audience. The Olympics attract…
July 23, 2024
Celebrating 25 Years of WideOrbit: A Journey of Innovation and Transformation
WideOrbit is celebrating a milestone anniversary in 2024 – 25 years of revolutionizing the media advertising industry. Founded in 1999 with the visionary goal of…
July 10, 2024
Enhance Your Media Ad Sales and Trafficking Processes with AI
In today’s rapidly evolving media landscape, where consumers are inundated with content across multiple channels, advertisers must make strategic choices when building campaigns to reach…
June 12, 2024
Revolutionizing Media Advertising: The Transformative Potential of AI in Campaign Planning
In today’s dynamic and hyperconnected digital landscape, media advertising has become more complex than ever before. With the proliferation of channels, platforms, and consumer touchpoints,…