November 5, 2024

What’s New in WO Fusion: WideOrbit’s Next-Generation Ad-Sales Tool

Local TV broadcasters face growing complexity in managing multi-platform campaigns. The demand for precise audience targeting and efficient workflow processes is increasing, requiring tools that…

Brian Thoman, CTO of WideOrbit

October 30, 2024

The Transformative Potential of AI in Media Campaign Planning, Ad Sales, and Trafficking Processes

By Brian Thoman, WideOrbit CTO In today’s rapidly changing media industry, organizations are challenged with finding ways to gain efficiencies in ad campaign planning, sales,…

October 8, 2024

Efficiency Drives Converged Linear + Digital Revenue

The convergence of linear and digital media presents both opportunities and challenges for traditional TV and radio broadcasters. Robust linear and digital systems that work…

October 3, 2024

The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities

With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…

August 20, 2024

Celebrating the Evolution of Radio: From Invention to Advertising

With National Radio Day on August 20 and Radio Commercials Day on August 28, this is the perfect time to reflect on the profound impact…

August 13, 2024

WideOrbit and Comscore Collaborate to Offer Users Person-Level Demos in WO Media Sales and WO Fusion

WideOrbit worked with Comscore to make person-level demographic data available in WO Media Sales and WO Fusion, providing WideOrbit customers a tool for more precise…

July 26, 2024

Unlocking Local TV Advertising Opportunities for Local Businesses During the 2024 Paris Olympics

The 2024 Paris Olympic Games present a unique and exciting opportunity for local businesses to tap into a large, engaged television audience. The Olympics attract…