May 17, 2024

Save Time and Money with WO Traffic v24.0

WO Traffic provides a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future.…

May 21, 2024

WideOrbit’s Susie Hedrick Named One of Radio Ink’s 25th Annual Most Influential Women in Radio

WideOrbit congratulates Susie Hedrick, President and Managing Director, on her inclusion in Radio Ink’s 25th annual Most Influential Women in Radio. Established in 1999 with…

May 6, 2024

The Pros and Cons of Cloud, Hybrid, or On-Premises Radio Operations

For years, radio stations have used on-premises servers to broadcast content and manage automation, traffic, and billing systems. As technology continues to advance, the number…

April 16, 2024

Consolidated digital order management with WO Digital Hub

With the number of digital platforms continuously on the rise, a consolidated digital order management system is critical – now more than ever. WO Digital…

April 1, 2024

Powerful Sales Functions in WO Fusion

WO Fusion is our next-generation, direct-sales platform, offering powerful new sales workflows and functionality for cross-media, multi-market selling across alternate audience measurement currencies. WO Fusion…

Converged linear and digital ad sales tools

March 20, 2024

Understanding Converged Linear and Digital Ad Sales Tools

Television advertising has traditionally revolved around linear broadcasting, with advertisers purchasing airtime spots to reach a broad audience. But with shifting consumer viewing patterns and…

Cross-media campaigns blog - WideOrbit

March 6, 2024

Selling Cross-Media Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue

The world of advertising has undergone a transformative evolution. As a percentage of overall TV viewing, streaming averaged a 36% monthly share in 2023. Ad-supported video on…