January 23, 2023
Spot TV automation pushes forward
The automation of processes associated with both programmatic and traditional spot TV ad transactions has been gaining momentum, particularly when it comes to traditional deals…
January 13, 2023
Introducing ZingX: Buying local broadcast TV advertising just got a whole lot easier
Despite the exponential growth in digital advertising over the last two decades, broadcast TV is considered the premier ad medium by both brands and audiences…
December 5, 2022
WideOrbit at NAB New York: The evolution of buying and selling broadcast TV advertising
It’s high time to debunk the myth that linear broadcast TV is dying. Broadcast TV remains the single most effective method for brands to reach…
November 18, 2022
Automate Airtimes and Direct Response workflows in WO Traffic and WO Network
WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…
November 14, 2022
WideOrbit at NAB New York: Streamlining the Management of Multi-Platform Ad Campaigns
At this year’s NAB Show New York, Will Offeman, WideOrbit CPO, sat down with NAB Amplify Senior Editor Emily Reigart to discuss how WideOrbit solutions…
November 1, 2022
Celebrating National Broadcast Traffic Professionals Day
The first commercial broadcast was on KDKA radio in Pittsburgh, PA, on November 2, 1920 – that’s 102 years of traffic logs! National Broadcast Traffic…
October 26, 2022
Automate the import of material records with Electronic Materials for WO Traffic
Electronic Materials for WO Traffic helps streamline the import of material records, helping broadcasters increase efficiency by quickly importing material assets from buy-side systems. Electronic…