November 18, 2022

Automate Airtimes and Direct Response workflows in WO Traffic and WO Network

WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…

November 14, 2022

WideOrbit at NAB New York: Streamlining the Management of Multi-Platform Ad Campaigns

At this year’s NAB Show New York, Will Offeman, WideOrbit CPO, sat down with NAB Amplify Senior Editor Emily Reigart to discuss how WideOrbit solutions…

November 1, 2022

Celebrating National Broadcast Traffic Professionals Day

The first commercial broadcast was on KDKA radio in Pittsburgh, PA, on November 2, 1920 – that’s 102 years of traffic logs! National Broadcast Traffic…

October 26, 2022

Automate the import of material records with Electronic Materials for WO Traffic

Electronic Materials for WO Traffic helps streamline the import of material records, helping broadcasters increase efficiency by quickly importing material assets from buy-side systems. Electronic…

Media planning with broadcast TV

October 11, 2022

Media planning for 2023? Don’t overlook the power of local broadcast TV

As we approach the end of the year, marketers’ thoughts turn not to holiday campaigns – those should already be locked in and launching in…

WO Automation for Radio for live football

September 7, 2022

WO Automation for Radio for Live Football Play-by-play

Those Friday Night Lights are switching on and radio stations across the country are gearing up as another exciting season of live football broadcasting gets…

September 6, 2022

Television turns 95: Celebrating with our favorite commercials

Ninety-five years ago, on September 7, 1927, Philo Farnsworth transmitted the first all-electronic television image. Unlike previous efforts at television transmission that involved mechanical components, Farnsworth’s…