November 19, 2020
Happy 100th Anniversary to Radio: Love Letters Celebrating Connection
Part 3 of 5. Read Part 1 and Part 2. Right from the very first commercial broadcast, uniting listeners over presidential election results, radio has…
November 11, 2020
Happy 100th Anniversary to Radio: Love Letters Celebrating Childhood Memories of Music and Sports
Part 2 of 5. Read Part 1 here. Listening to the radio is a near-universal childhood experience, one that crosses geography, gender, and generations. When…
November 2, 2020
Happy 100th Anniversary to Radio: Love Letters Celebrating History, Connection, and Community
On Tuesday, November 2, 1920, KDKA of Pittsburg made the first commercial radio broadcast in the US. It happened to be election day, and when…
October 27, 2020
Digital-Linear Convergence – Offering Your Advertisers the Best of Both Worlds
The broadcast industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new…
September 24, 2020
Automation to Simplify Traditional Spot TV Transactions
For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are indeed important, ~95%…
August 25, 2020
The Podcast Movement That’s Creating New Opportunity Through Improved Audience Engagement and Reach
As linear and digital continue to converge, radio stations are embracing podcasting to increase audience engagement and extend reach. But many stations are missing out…
August 25, 2020
The Ultimate Checklist for Replacing Your Digital Order Management System
Our free checklist will help you choose the right system Starting fresh with a new order management system (OMS) is a great opportunity to accelerate…