October 3, 2024

The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities

With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…

August 20, 2024

Celebrating the Evolution of Radio: From Invention to Advertising

With National Radio Day on August 20 and Radio Commercials Day on August 28, this is the perfect time to reflect on the profound impact…

August 13, 2024

WideOrbit and Comscore Collaborate to Offer Users Person-Level Demos in WO Media Sales and WO Fusion

WideOrbit worked with Comscore to make person-level demographic data available in WO Media Sales and WO Fusion, providing WideOrbit customers a tool for more precise…

July 26, 2024

Unlocking Local TV Advertising Opportunities for Local Businesses During the 2024 Paris Olympics

The 2024 Paris Olympic Games present a unique and exciting opportunity for local businesses to tap into a large, engaged television audience. The Olympics attract…

July 23, 2024

Celebrating 25 Years of WideOrbit: A Journey of Innovation and Transformation

WideOrbit is celebrating a milestone anniversary in 2024 – 25 years of revolutionizing the media advertising industry. Founded in 1999 with the visionary goal of…

July 10, 2024

Enhance Your Media Ad Sales and Trafficking Processes with AI

In today’s rapidly evolving media landscape, where consumers are inundated with content across multiple channels, advertisers must make strategic choices when building campaigns to reach…

ai image with someone typing on laptop

June 12, 2024

Revolutionizing Media Advertising: The Transformative Potential of AI in Campaign Planning

In today’s dynamic and hyperconnected digital landscape, media advertising has become more complex than ever before. With the proliferation of channels, platforms, and consumer touchpoints,…