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WideOrbit Joins With #FoundersForChange on Tech Diversity and Inclusion

From WideOrbit Founder and CEO Eric Mathewson: Today I’m proud to be a supporter and co-signer of Founders for Change, a coalition of more than

Where will TV’s next $30 billion come from?

This is a ‘Director’s Cut’ of an article that ran previously at Mediapost. The author is Ian Ferreira, EVP Programmatic at WideOrbit. Ten years ago,

Case Study: Hubble Contacts Focuses on New Customers with Local TV

A challenger brand found a rich new source of customers with local TV and WO Programmatic When online lead sources like social media start to

WideOrbit Programmatic TV Featured in ANA Forward

Our new article for the world’s most influential marketing organization lays out the power of programmatic TV for brand marketers. Click to

Case Study: Business Intelligence Drives Revenue for Townsquare Media

Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we

Making Podcast Ads Easier to Sell with Standardized Metrics

Today we’re launching new features for our WO On Demand podcast management software that will make it easier to sell podcast advertising and strengthen marketer confidence

Study: What Media Companies Want in Order Management Systems

Google’s recent announcement that it’s ending support for its DoubleClick Sales Manager means thousands of media companies face a transition to a new order management

Advanced Analytics: They’re Not Just for Sports

Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new

Migrating Ad Ops to a New OMS: How One Publisher Made The Transition

With the upcoming deprecation of Google’s DSM in 2019, many publishers are starting their search for a new order management system.