February 25, 2021

Digital/Linear Convergence – What Does it Mean and Why Does it Matter?

For years, the media industry has been talking about the convergence of digital and linear, both in terms of content and ad sales. We recently…

February 17, 2021

How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations

Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…

2021 media trends WideOrbit

February 3, 2021

Media Trends to Watch in 2021

The unprecedented year that was 2020 has the media industry understandably anxious about what 2021 might bring. With a global pandemic leading to shrinking ad…

WideOrbit Year in Review 2020

December 22, 2020

Media Trends 2020 – The Year in Review

It’s reasonably safe to say that 2020 didn’t play out the way the industry might have predicted a year ago. The impact of the pandemic…

100th anniversary of radio blog part 5

December 4, 2020

Happy 100th Anniversary to Radio: Love Letters Honoring a Moment in History.

Part 5 of 5. Read Part 1, Part 2, Part 3, and Part 4. Throughout the last hundred years, radio has provided insight into –…

100th anniversary to radio international

December 1, 2020

Happy 100th Anniversary to Radio: An International Love Letter to Radio

Part 4 of 5. Read Part 1, Part 2, and Part 3. Today we present a single Love Letter to Radio from Irena Panduku of…

100 year anniversary of radio

November 19, 2020

Happy 100th Anniversary to Radio: Love Letters Celebrating Connection

Part 3 of 5. Read Part 1 and Part 2. Right from the very first commercial broadcast, uniting listeners over presidential election results, radio has…