From our blog
Is your media company on the hunt for a new order management system? Anyone who has been through a major system transition knows to expect
We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear
Entravision uses business intelligence and traffic system data to grow revenue and spotlight undervalued inventory. It’s no secret that some of the world’s best-run companies
We work with a broad spectrum of media companies to help them build a data-driven culture that looks to Business Intelligence (BI) and traffic system
It’s often said that “What gets measured gets managed.” It follows that what’s easiest to measure is most likely to get attention. For media companies,
TV is the most effective video ad medium for reaching consumers where they live. For Adults 18+, the big screen in the living room is
Last Monday Google announced on its DoubleClick Advertisers Blog that it will make traditional TV inventory available to buy in DoubleClick Bid Manager. Local broadcast TV
ATSC 3.0 is one of broadcast TV’s hottest new technologies. The new broadcast standard promises TV stations exciting new capabilities like multicasting, targeted advertising, and
Two years ago at the 2015 NAB Show, we launched WO Programmatic TV. Now as NAB approaches again, this is a great moment to take stock