May 10, 2023
Advanced TV advertising: Balancing addressability and reach
With the increasing risk of a major recession, increasing interest rates, and historic inflation, brands are scrutinizing ad spend more closely than ever. When it…
April 26, 2023
How WideOrbit is streamlining ad buying and selling processes: An interview with Brian Thoman, Managing Director of Marketplaces
In today’s rapidly evolving media landscape, streamlining the ad buying and selling process saves time and effort for both advertisers and broadcasters. Creating a low-friction…
March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
March 8, 2023
Automate broadcast TV ad sales with WO Marketplace to improve offer quality, maximize yield
Increasing audience fragmentation and shrinking ad budgets are hallmarks of today’s TV advertising landscape. To remain competitive, broadcasters need sales tools to help them easily…
March 6, 2023
What’s New in WO Media Sales 2022
In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…
February 27, 2023
WO Omni streamlines operations with cross-media sales, traffic, and billing
WO Omni helps broadcasters with bespoke regional requirements save time and increase revenue by centralizing cross-media sales, traffic, and billing operations onto a single platform.…
February 21, 2023
The automated broadcast TV marketplace: What’s new for buyers and sellers
The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…