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Case Study: Business Intelligence Drives Revenue for Townsquare Media

Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we

Making Podcast Ads Easier to Sell with Standardized Metrics

Today we’re launching new features for our WO On Demand podcast management software that will make it easier to sell podcast advertising and strengthen marketer confidence

Study: What Media Companies Want in Order Management Systems

Google’s recent announcement that it’s ending support for its DoubleClick Sales Manager means thousands of media companies face a transition to a new order management

Advanced Analytics: They’re Not Just for Sports

Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new

Migrating Ad Ops to a New OMS: How One Publisher Made The Transition

With the upcoming deprecation of Google’s DSM in 2019, many publishers are starting their search for a new order management system.

Making the Transition to a New Order Management System

Is your media company on the hunt for a new order management system? Anyone who has been through a major system transition knows to expect

New Research: Programmatic Radio Advertising Growing Fast

We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear

How Entravision Uses Traffic Data to Deliver More Revenue

Entravision uses business intelligence and traffic system data to grow revenue and spotlight undervalued inventory. It’s no secret that some of the world’s best-run companies

Five Steps to a Data-Driven Culture

We work with a broad spectrum of media companies to help them build a data-driven culture that looks to Business Intelligence (BI) and traffic system