September 20, 2023
Myth vs. fact: Broadcast TV advertising and marketplace buying
Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…
September 6, 2023
Five things marketers should know about buying TV advertising in an automated marketplace
For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…
August 16, 2023
Customer Story: WUIS-NPR Illinois Streamlines Operations with WideOrbit
Seamless integration of radio automation and traffic systems saves time and money WUIS-NPR, the University of Illinois Springfield’s NPR radio station, is realizing improved efficiency…
August 9, 2023
What’s new in WO Network 2023
The latest release of WO Network, our flagship network ad sales and commercial operations platform, introduces key benefits to help cable and broadcast TV networks…
August 7, 2023
Go from order-to-cash fast with full-featured A/R automation
Purpose-built for the media industry to extend automation throughout the entire accounting cycle, WO Payments Suite helps media finance teams manage unique accounting challenges by…
July 31, 2023
Introducing WO Fusion: Next-generation, cross-media ad sales supporting alternate audience measurement currencies
As media consumption patterns evolve, advertisers want to buy TV, audio, and digital ads together, in the same campaign, creating a need for sales teams…
July 12, 2023
Control station operations while on-the-go with WO Automation for Radio Mobile
WO Automation for Radio (AFR) Mobile is an iOS application specifically designed to enable control of WO Automation for Radio from anywhere. Other systems using…