September 29, 2023

Recap: WideOrbit Connect User Conference 2023

We had a great time at the 2023 WideOrbit Connect User Conference and hope you did as well. Here’s a quick recap of the conference…

Broadcast tv advertising myths

September 20, 2023

Myth vs. fact: Broadcast TV advertising and marketplace buying

Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…

buying tv advertising

September 6, 2023

Five things marketers should know about buying TV advertising in an automated marketplace

For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…

Integration of Automation and Traffic systems

August 16, 2023

Customer Story: WUIS-NPR Illinois Streamlines Operations with WideOrbit

Seamless integration of radio automation and traffic systems saves time and money WUIS-NPR, the University of Illinois Springfield’s NPR radio station, is realizing improved efficiency…

August 9, 2023

What’s new in WO Network 2023

The latest release of WO Network, our flagship network ad sales and commercial operations platform, introduces key benefits to help cable and broadcast TV networks…

August 7, 2023

Go from order-to-cash fast with full-featured A/R automation

Purpose-built for the media industry to extend automation throughout the entire accounting cycle, WO Payments Suite helps media finance teams manage unique accounting challenges by…

July 31, 2023

Introducing WO Fusion: Next-generation, cross-media ad sales supporting alternate audience measurement currencies

As media consumption patterns evolve, advertisers want to buy TV, audio, and digital ads together, in the same campaign, creating a need for sales teams…

July 12, 2023

Control station operations while on-the-go with WO Automation for Radio Mobile

WO Automation for Radio (AFR) Mobile is an iOS application specifically designed to enable control of WO Automation for Radio from anywhere. Other systems using…