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Making the Transition to a New Order Management System

Is your media company on the hunt for a new order management system? Anyone who has been through a major system transition knows to expect

New Research: Programmatic Radio Advertising Growing Fast

We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear

How Entravision Uses Traffic Data to Deliver More Revenue

Entravision uses business intelligence and traffic system data to grow revenue and spotlight undervalued inventory. It’s no secret that some of the world’s best-run companies

Five Steps to a Data-Driven Culture

We work with a broad spectrum of media companies to help them build a data-driven culture that looks to Business Intelligence (BI) and traffic system

Measure and Manager with Business Intelligence

Measure and Manage the Right Things with Business Intelligence

It’s often said that “What gets measured gets managed.” It follows that what’s easiest to measure is most likely to get attention. For media companies,

TV Advertising Basics for Digital Media Buyers: A Free WideOrbit Ebook

TV is the most effective video ad medium for reaching consumers where they live. For Adults 18+, the big screen in the living room is

Google’s WideOrbit Integration to Bring Programmatic TV to DoubleClick

Last Monday Google announced on its DoubleClick Advertisers Blog that it will make traditional TV inventory available to buy in DoubleClick Bid Manager. Local broadcast TV

What Are Broadcasters Thinking About ATSC 3.0?

ATSC 3.0 is one of broadcast TV’s hottest new technologies. The new broadcast standard promises TV stations exciting new capabilities like multicasting, targeted advertising, and

WO Programmatic TV Turns Two

Two years ago at the 2015 NAB Show, we launched WO Programmatic TV. Now as NAB approaches again, this is a great moment to take stock