March 27, 2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

Automate broadcast tv ad sales with WO Marketplace

March 8, 2023

Automate broadcast TV ad sales with WO Marketplace to improve offer quality, maximize yield

Increasing audience fragmentation and shrinking ad budgets are hallmarks of today’s TV advertising landscape. To remain competitive, broadcasters need sales tools to help them easily…

March 6, 2023

What’s New in WO Media Sales 2022

In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…

WO Omni streamlines operations

February 27, 2023

WO Omni streamlines operations with cross-media sales, traffic, and billing

WO Omni helps broadcasters with bespoke regional requirements save time and increase revenue by centralizing cross-media sales, traffic, and billing operations onto a single platform.…

automated broadcast tv markeplace

February 21, 2023

The automated broadcast TV marketplace: What’s new for buyers and sellers

The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…

CTV and Broadcast TV advertising

February 8, 2023

What you need to know about CTV vs. broadcast advertising

The convergence of traditional, over-the-air broadcast TV and connected TV (CTV) presents new opportunities for advertisers to engage with their audiences. CTV ad spend in…

AFR Scheduling Templates Blog

February 6, 2023

Improve efficiency with automated scheduling templates in WO Automation for Radio

Scheduling templates in WO Automation for Radio offer improved efficiency to suit a variety of radio station programming needs. Template scheduling is extremely effective for:…