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January 14, 2020

Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence

With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The

Next Gen TV Blog WideOrbit

January 6, 2020

Are You Ready for Next Gen TV?

Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they

2019 Media in review

December 23, 2019

Media Trends 2019: The Year in Review

2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,

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December 4, 2019

Impression-Based Selling for Local TV: The Future is Now

Impression-Based Selling is Here There has been a lot of talk recently about a coming revolution in the way local broadcast television stations sell advertising. 

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November 20, 2019

WO Streaming Powers 2019 World Series Digital Audio Feed

Even if you’re not a baseball fan, you probably already know that the 2019 World Series was a great one. It was a series of

WideOrbit Software Implementation Success

October 23, 2019

Part 5 of 5: The Secret Sauce

When I started at WideOrbit, I was tasked with traveling to local broadcast stations to train folks on the WideOrbit software. I thought this would