November 15, 2023
Uncover hidden efficiencies to get the most out of WO Automation for Radio
In today’s increasingly competitive landscape, radio broadcasters demand a strong, flexible, and user-friendly automation system to keep listeners engaged around the clock. WO Automation for…
October 16, 2023
Moving Media Sales Automations Forward
Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…
October 11, 2023
WO Digital Hub: Consolidated digital order management for publishers
WO Digital Hub is a consolidated digital order management platform for unifying digital ad sales, operations, execution, and finance across multiple properties and ad servers,…
September 29, 2023
Recap: WideOrbit Connect User Conference 2023
We had a great time at the 2023 WideOrbit Connect User Conference and hope you did as well. Here’s a quick recap of the conference…
September 20, 2023
Myth vs. fact: Broadcast TV advertising and marketplace buying
Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…
September 6, 2023
Five things marketers should know about buying TV advertising in an automated marketplace
For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…
August 16, 2023
Customer Story: WUIS-NPR Illinois Streamlines Operations with WideOrbit
Seamless integration of radio automation and traffic systems saves time and money WUIS-NPR, the University of Illinois Springfield’s NPR radio station, is realizing improved efficiency…