October 6, 2021
Your Total Radio Solution: Broader Capabilities for Easier Podcast Management and Monetization
Earlier this year, the IAB released the results of its U.S. Podcast Advertising Revenue Study for 2020. According to the report, U.S. podcast ad revenues…
August 11, 2021
What’s new in WO Traffic: New features to save time and money
The economic impact of the pandemic has been undeniable. Broadcast TV and radio stations did not go unscathed and as the industry begins to recover…
July 20, 2021
WO Network 2021: New features to improve efficiency and maximize revenue
As networks begin to recover from the economic impact of the pandemic, they’re seeking out new tools to help them increase efficiency, reduce costs, and…
July 16, 2021
Streamlining TV ad proposals and sales across linear and digital
With the continued convergence of linear TV and digital advertising, today’s media sales teams are challenged by inefficient proposal workflows. Inaccurate or outdated information can…
June 10, 2021
A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising
Will Offeman, WideOrbit’s Chief Product Officer, recently participated in a TV[R]ev Thought Leaders Circle Town Hall on “The Year Ahead in Addressable Advertising”. During his…
May 19, 2021
Townsquare Media Streamlines Network/Barter Ad Management with Automation
Network and barter advertising transactions typically involve extremely manual, time-consuming processes. Managing orders, materials, and affidavits requires many hours of effort per week, tying up…
May 5, 2021
Digital Audio: How Advertisers Can Reach Growing Audiences with Automated Buying
Advertisers are finding it increasingly important to embrace an expanding digital audio landscape. The 2021 Infinite Dial report shows significant growth in digital audio, estimating…