Company Blog

Measure and Manage the Right Things with Business Intelligence

It’s often said that “What gets measured gets managed.” It follows that what’s easiest to measure is most likely to get attention. For media companies,

TV Advertising Basics for Digital Media Buyers: A Free WideOrbit Ebook

TV is the most effective video ad medium for reaching consumers where they live. For Adults 18+, the big screen in the living room is

Google’s WideOrbit Integration to Bring Programmatic TV to DoubleClick

Last Monday Google announced on its DoubleClick Advertisers Blog that it will make traditional TV inventory available to buy in DoubleClick Bid Manager. Local broadcast TV

What Are Broadcasters Thinking About ATSC 3.0?

ATSC 3.0 is one of broadcast TV’s hottest new technologies. The new broadcast standard promises TV stations exciting new capabilities like multicasting, targeted advertising, and

WO Programmatic TV Turns Two

Two years ago at the 2015 NAB Show, we launched WO Programmatic TV. Now as NAB approaches again, this is a great moment to take stock

Programmatic TV Success: How One Agency Grew Digital Engagement by 11x

We are always on the lookout for stories about advertisers having success with programmatic TV. Today our demand partner DataXu released details of strong results it