February 21, 2018
Customer Story: Hubble Contacts Focuses on New Customers with Local TV
A challenger brand found a rich new source of customers with local TV and WO Programmatic When online lead sources like social media start to
February 6, 2018
WideOrbit Programmatic TV Featured in ANA Forward
Our new article for the world’s most influential marketing organization lays out the power of programmatic TV for brand marketers. Click to
December 7, 2017
Customer Story: Business Intelligence Drives Revenue for Townsquare Media
Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we
October 23, 2017
Making Podcast Ads Easier to Sell with Standardized Metrics
Today we’re launching new features for our WO On Demand podcast management software that will make it easier to sell podcast advertising and strengthen marketer confidence
October 19, 2017
Study: What Media Companies Want in Order Management Systems
Google’s recent announcement that it’s ending support for its DoubleClick Sales Manager means thousands of media companies face a transition to a new order management
October 4, 2017
Advanced Analytics: They’re Not Just for Sports
Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new