It’s often said that “What gets measured gets managed.” It follows that what’s easiest to measure is most likely to get attention. For media companies,
TV is the most effective video ad medium for reaching consumers where they live. For Adults 18+, the big screen in the living room is
Last Monday Google announced on its DoubleClick Advertisers Blog that it will make traditional TV inventory available to buy in DoubleClick Bid Manager. Local broadcast TV
ATSC 3.0 is one of broadcast TV’s hottest new technologies. The new broadcast standard promises TV stations exciting new capabilities like multicasting, targeted advertising, and
Two years ago at the 2015 NAB Show, we launched WO Programmatic TV. Now as NAB approaches again, this is a great moment to take stock
We are always on the lookout for stories about advertisers having success with programmatic TV. Today our demand partner DataXu released details of strong results it