WideOrbit Blog

September 5, 2017

New Research: Programmatic Radio Advertising Growing Fast

We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear

August 30, 2017

How Entravision Uses Traffic Data to Deliver More Revenue

Entravision uses business intelligence and traffic system data to grow revenue and spotlight undervalued inventory. It’s no secret that some of the world’s best-run companies

August 16, 2017

Five Steps to a Data-Driven Culture

We work with a broad spectrum of media companies to help them build a data-driven culture that looks to Business Intelligence (BI) and traffic system

August 7, 2017

Measure and Manage the Right Things with Business Intelligence

It’s often said that “What gets measured gets managed.” It follows that what’s easiest to measure is most likely to get attention. For media companies,

July 19, 2017

TV Advertising Basics for Digital Media Buyers: A Free WideOrbit Ebook

TV is the most effective video ad medium for reaching consumers where they live. For Adults 18+, the big screen in the living room is

May 1, 2017

Google’s WideOrbit Integration to Bring Programmatic TV to DoubleClick

Last Monday Google announced on its DoubleClick Advertisers Blog that it will make traditional TV inventory available to buy in DoubleClick Bid Manager. Local broadcast TV