March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
November 18, 2022
Automate Airtimes and Direct Response workflows in WO Traffic and WO Network
WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…
November 14, 2022
WideOrbit at NAB New York: Streamlining the Management of Multi-Platform Ad Campaigns
At this year’s NAB Show New York, Will Offeman, WideOrbit CPO, sat down with NAB Amplify Senior Editor Emily Reigart to discuss how WideOrbit solutions…
September 6, 2022
Television turns 95: Celebrating with our favorite commercials
Ninety-five years ago, on September 7, 1927, Philo Farnsworth transmitted the first all-electronic television image. Unlike previous efforts at television transmission that involved mechanical components, Farnsworth’s…
April 4, 2022
WO Network’s Reweight Analysis Report: Deeper insights to save time and money
Trying to reweight or remix multiple Plans and Deals across multiple properties has traditionally been a manual task. Effective reweight and remix comparisons are critical…
October 26, 2021
How Security Privileges in WO Network can help protect your data
WO Network offers a wide range of security privileges that can be intricate and difficult to navigate, leading some networks to visit these settings once…
May 19, 2021
Townsquare Media Streamlines Network/Barter Ad Management with Automation
Network and barter advertising transactions typically involve extremely manual, time-consuming processes. Managing orders, materials, and affidavits requires many hours of effort per week, tying up…