March 27, 2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

November 18, 2022

Automate Airtimes and Direct Response workflows in WO Traffic and WO Network

WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…

November 14, 2022

WideOrbit at NAB New York: Streamlining the Management of Multi-Platform Ad Campaigns

At this year’s NAB Show New York, Will Offeman, WideOrbit CPO, sat down with NAB Amplify Senior Editor Emily Reigart to discuss how WideOrbit solutions…

September 6, 2022

Television turns 95: Celebrating with our favorite commercials

Ninety-five years ago, on September 7, 1927, Philo Farnsworth transmitted the first all-electronic television image. Unlike previous efforts at television transmission that involved mechanical components, Farnsworth’s…

April 4, 2022

WO Network’s Reweight Analysis Report: Deeper insights to save time and money

Trying to reweight or remix multiple Plans and Deals across multiple properties has traditionally been a manual task. Effective reweight and remix comparisons are critical…

October 26, 2021

How Security Privileges in WO Network can help protect your data

WO Network offers a wide range of security privileges that can be intricate and difficult to navigate, leading some networks to visit these settings once…

May 19, 2021

Townsquare Media Streamlines Network/Barter Ad Management with Automation

Network and barter advertising transactions typically involve extremely manual, time-consuming processes. Managing orders, materials, and affidavits requires many hours of effort per week, tying up…