June 10, 2022

Ad-supported streaming is good news for both consumers and advertisers

Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…

Cybersecurity tips for broadcasters

March 2, 2022

Top 10 Cybersecurity Tips to Help Broadcasters Reduce Risk

With current world events, the threat of cyberattack has never been more top of mind, both internationally and here at home. The risk of a…

WideOrbit Cybersecurity blog image

February 27, 2020

Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk

The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…

2019 Dynamic Pricing & Revenue Management Trends in Media

May 21, 2019

Digital Trends with BI and Predictive Analysis

As the industry continues to evolve, media companies are left wondering how to scale and monetize a growing digital, personalized approach. With the explosion of…

November 16, 2018

How Media Companies Can Leverage Traffic Data to Predict Wins

This is the seventh installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous…

December 7, 2017

Customer Story: Business Intelligence Drives Revenue for Townsquare Media

Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we…

October 4, 2017

Advanced Analytics: They’re Not Just for Sports

Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new…