Cross-media campaigns blog - WideOrbit

March 6, 2024

Selling Cross-Media Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue

The world of advertising has undergone a transformative evolution. As a percentage of overall TV viewing, streaming averaged a 36% monthly share in 2023. Ad-supported video on…

Cybersecurity tips for broadcasters

March 2, 2022

Top 10 Cybersecurity Tips to Help Broadcasters Reduce Risk

With current world events, the threat of cyberattack has never been more top of mind, both internationally and here at home. The risk of a…

WideOrbit Cybersecurity blog image

February 27, 2020

Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk

The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…

WideOrbit Advanced TV

December 20, 2018

Advanced TV Exec David Ernst: How A+E Drives Guaranteed Outcomes for Ad Buyers

This post is part of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018.  David Ernstm, A+E Networks VP…

WO Analytics business intelligence Townsquare

December 7, 2017

Customer Story: Business intelligence drives revenue for Townsquare Media

Business intelligence helps Townsquare Media maximize inventory yield and identify potential problems before they happen. Business intelligence (BI) tools can help businesses analyze performance, spot…

data-driven culture

August 16, 2017

Five steps to a data-driven culture

We work with a variety of media companies looking to build data-driven cultures that look to business intelligence (BI) and traffic system data for insight.…

Media Business Intelligence

August 7, 2017

Measure and manage the right things with business intelligence tools

It’s often said that “What gets measured, gets managed.” It also follows that what’s easiest to measure is what gets the most attention. For media…