June 26, 2020
Access New Demand for Local TV Inventory with Programmatic Selling
Access New Demand for Local TV Inventory with Programmatic Selling In a recent post, we talked about the fact that as COVID-19 began forcing so…
February 27, 2020
Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk
The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…
May 21, 2019
Digital Trends with BI and Predictive Analysis
As the industry continues to evolve, media companies are left wondering how to scale and monetize a growing digital, personalized approach. With the explosion of…
November 16, 2018
How Media Companies Can Leverage Traffic Data to Predict Wins
This is the seventh installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous…
December 7, 2017
Customer Story: Business Intelligence Drives Revenue for Townsquare Media
Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we…
October 4, 2017
Advanced Analytics: They’re Not Just for Sports
Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new…
August 30, 2017
How Entravision Uses Traffic Data to Deliver More Revenue
Entravision uses business intelligence and traffic system data to grow revenue and spotlight undervalued inventory. It’s no secret that some of the world’s best-run companies…