September 29, 2023

Recap: WideOrbit Connect User Conference 2023

We had a great time at the 2023 WideOrbit Connect User Conference and hope you did as well. Here’s a quick recap of the conference…

Broadcast tv advertising myths

September 20, 2023

Myth vs. fact: Broadcast TV advertising and marketplace buying

Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…

Cybersecurity tips for broadcasters

March 2, 2022

Top 10 Cybersecurity Tips to Help Broadcasters Reduce Risk

With current world events, the threat of cyberattack has never been more top of mind, both internationally and here at home. The risk of a…

WideOrbit Cybersecurity blog image

February 27, 2020

Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk

The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…

WideOrbit Advanced TV

December 20, 2018

Advanced TV Exec David Ernst: How A+E Drives Guaranteed Outcomes for Ad Buyers

This post is part of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018.  David Ernstm, A+E Networks VP…

WO Analytics business intelligence Townsquare

December 7, 2017

Customer Story: Business intelligence drives revenue for Townsquare Media

Business intelligence helps Townsquare Media maximize inventory yield and identify potential problems before they happen. Business intelligence (BI) tools can help businesses analyze performance, spot…

data-driven culture

August 16, 2017

Five steps to a data-driven culture

We work with a variety of media companies looking to build data-driven cultures that look to business intelligence (BI) and traffic system data for insight.…

Media Business Intelligence

August 7, 2017

Measure and manage the right things with business intelligence tools

It’s often said that “What gets measured, gets managed.” It also follows that what’s easiest to measure is what gets the most attention. For media…