June 10, 2022
Ad-supported streaming is good news for both consumers and advertisers
Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…
March 2, 2022
Top 10 Cybersecurity Tips to Help Broadcasters Reduce Risk
With current world events, the threat of cyberattack has never been more top of mind, both internationally and here at home. The risk of a…
February 27, 2020
Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk
The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…
May 21, 2019
Digital Trends with BI and Predictive Analysis
As the industry continues to evolve, media companies are left wondering how to scale and monetize a growing digital, personalized approach. With the explosion of…
November 16, 2018
How Media Companies Can Leverage Traffic Data to Predict Wins
This is the seventh installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous…
December 7, 2017
Customer Story: Business Intelligence Drives Revenue for Townsquare Media
Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we…
October 4, 2017
Advanced Analytics: They’re Not Just for Sports
Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new…