September 29, 2023
Recap: WideOrbit Connect User Conference 2023
We had a great time at the 2023 WideOrbit Connect User Conference and hope you did as well. Here’s a quick recap of the conference…
September 20, 2023
Myth vs. fact: Broadcast TV advertising and marketplace buying
Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…
March 2, 2022
Top 10 Cybersecurity Tips to Help Broadcasters Reduce Risk
With current world events, the threat of cyberattack has never been more top of mind, both internationally and here at home. The risk of a…
February 27, 2020
Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk
The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…
December 20, 2018
Advanced TV Exec David Ernst: How A+E Drives Guaranteed Outcomes for Ad Buyers
This post is part of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. David Ernstm, A+E Networks VP…
December 7, 2017
Customer Story: Business intelligence drives revenue for Townsquare Media
Business intelligence helps Townsquare Media maximize inventory yield and identify potential problems before they happen. Business intelligence (BI) tools can help businesses analyze performance, spot…
August 16, 2017
Five steps to a data-driven culture
We work with a variety of media companies looking to build data-driven cultures that look to business intelligence (BI) and traffic system data for insight.…
August 7, 2017
Measure and manage the right things with business intelligence tools
It’s often said that “What gets measured, gets managed.” It also follows that what’s easiest to measure is what gets the most attention. For media…