November 19, 2020
Happy 100th Anniversary to Radio: Love Letters Celebrating Connection
Part 3 of 5. Read Part 1 and Part 2. Right from the very first commercial broadcast, uniting listeners over presidential election results, radio has…
October 27, 2020
Digital-Linear Convergence – Offering Your Advertisers the Best of Both Worlds
The broadcast industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new…
September 24, 2020
Automation to Simplify Traditional Spot TV Transactions
For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are indeed important, ~95%…
January 23, 2019
WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More
Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the…
January 22, 2019
Google Announces Successful Programmatic TV Buying
A TV Campaign For Google Home Mini Using Inventory from WO Programmatic was More Effective and Faster to Buy Google just released its latest case study…
January 16, 2019
Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads
This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of…
December 6, 2018
Robyn Goldman: How AMC Networks Leverages Technology to Automate Ad Sales
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of…