March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
March 8, 2023
Automate broadcast TV ad sales with WO Marketplace to improve offer quality, maximize yield
Increasing audience fragmentation and shrinking ad budgets are hallmarks of today’s TV advertising landscape. To remain competitive, broadcasters need sales tools to help them easily…
February 21, 2023
The automated broadcast TV marketplace: What’s new for buyers and sellers
The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…
February 8, 2023
What you need to know about CTV vs. broadcast advertising
The convergence of traditional, over-the-air broadcast TV and connected TV (CTV) presents new opportunities for advertisers to engage with their audiences. CTV ad spend in…
January 13, 2023
Introducing ZingX: Buying local broadcast TV advertising just got a whole lot easier
Despite the exponential growth in digital advertising over the last two decades, broadcast TV is considered the premier ad medium by both brands and audiences…
December 5, 2022
WideOrbit at NAB New York: The evolution of buying and selling broadcast TV advertising
It’s high time to debunk the myth that linear broadcast TV is dying. Broadcast TV remains the single most effective method for brands to reach…
October 11, 2022
Media planning for 2023? Don’t overlook the power of local broadcast TV
As we approach the end of the year, marketers’ thoughts turn not to holiday campaigns – those should already be locked in and launching in…