March 27, 2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

Automate broadcast tv ad sales with WO Marketplace

March 8, 2023

Automate broadcast TV ad sales with WO Marketplace to improve offer quality, maximize yield

Increasing audience fragmentation and shrinking ad budgets are hallmarks of today’s TV advertising landscape. To remain competitive, broadcasters need sales tools to help them easily…

automated broadcast tv markeplace

February 21, 2023

The automated broadcast TV marketplace: What’s new for buyers and sellers

The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…

CTV and Broadcast TV advertising

February 8, 2023

What you need to know about CTV vs. broadcast advertising

The convergence of traditional, over-the-air broadcast TV and connected TV (CTV) presents new opportunities for advertisers to engage with their audiences. CTV ad spend in…

ZingX buying local broadcast tv advertising

January 13, 2023

Introducing ZingX: Buying local broadcast TV advertising just got a whole lot easier

Despite the exponential growth in digital advertising over the last two decades, broadcast TV is considered the premier ad medium by both brands and audiences…

buying and selling broadcast tv advertising

December 5, 2022

WideOrbit at NAB New York: The evolution of buying and selling broadcast TV advertising

It’s high time to debunk the myth that linear broadcast TV is dying. Broadcast TV remains the single most effective method for brands to reach…

Media planning with broadcast TV

October 11, 2022

Media planning for 2023? Don’t overlook the power of local broadcast TV

As we approach the end of the year, marketers’ thoughts turn not to holiday campaigns – those should already be locked in and launching in…