June 26, 2020
Access New Demand for Local TV Inventory with Programmatic Selling
Access New Demand for Local TV Inventory with Programmatic Selling In a recent post, we talked about the fact that as COVID-19 began forcing so…
January 23, 2019
WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More
Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the…
January 22, 2019
Google Announces Successful Programmatic TV Buying
A TV Campaign For Google Home Mini Using Inventory from WO Programmatic was More Effective and Faster to Buy Google just released its latest case study…
January 16, 2019
Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads
This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of…
December 6, 2018
Robyn Goldman: How AMC Networks Leverages Technology to Automate Ad Sales
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of…
November 2, 2018
WideOrbit President Bruce Roberts on the Convergence of Digital and Linear
This is the fifth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous…
October 26, 2018
Give TV Advertising a Boost with the Right Programmatic Superpower
Which one is right for your media company? Everybody dreams of having a superpower. Some folks want to fly, or have X-ray vision, or super…