Cross-media campaigns blog - WideOrbit

March 6, 2024

Selling Cross-Media Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue

The world of advertising has undergone a transformative evolution. As a percentage of overall TV viewing, streaming averaged a 36% monthly share in 2023. Ad-supported video on…

Media Buying and Selling with AI

February 1, 2024

Enhancing Media Buying and Selling with AI

Artificial Intelligence (AI) is revolutionizing processes across virtually all industries, and the media world is no exception. In the constantly evolving media buying and selling…

buying tv advertising

September 6, 2023

Five things marketers should know about buying TV advertising in an automated marketplace

For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…

WideOrbit ad buying and selling processes

April 26, 2023

How WideOrbit is streamlining ad buying and selling processes: An interview with Brian Thoman, Managing Director of Marketplaces

In today’s rapidly evolving media landscape, streamlining the ad buying and selling process saves time and effort for both advertisers and broadcasters. Creating a low-friction…

Automate broadcast tv ad sales with WO Marketplace

March 8, 2023

Automate broadcast TV ad sales with WO Marketplace to improve offer quality, maximize yield

Increasing audience fragmentation and shrinking ad budgets are hallmarks of today’s TV advertising landscape. To remain competitive, broadcasters need sales tools to help them easily…

automated broadcast tv markeplace

February 21, 2023

The automated broadcast TV marketplace: What’s new for buyers and sellers

The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…

CTV and Broadcast TV advertising

February 8, 2023

What you need to know about CTV vs. broadcast advertising

The convergence of traditional, over-the-air broadcast TV and connected TV (CTV) presents new opportunities for advertisers to engage with their audiences. CTV ad spend in…