August 11, 2021

What’s new in WO Traffic: New features to save time and money

The economic impact of the pandemic has been undeniable. Broadcast TV and radio stations did not go unscathed and as the industry begins to recover…

Digital Audio Automation Blog

May 5, 2021

Digital Audio: How Advertisers Can Reach Growing Audiences with Automated Buying

Advertisers are finding it increasingly important to embrace an expanding digital audio landscape. The 2021 Infinite Dial report shows significant growth in digital audio, estimating…

convergence blog image 1

October 27, 2020

Digital-Linear Convergence – Offering Your Advertisers the Best of Both Worlds

The media industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new…

Local Spot TV Automation blog

September 24, 2020

Automation to Simplify Traditional Spot TV Transactions

For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are indeed important, ~95%…

January 23, 2019

WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More

Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the…

January 22, 2019

Google Announces Successful Programmatic TV Buying

A TV Campaign For Google Home Mini Using Inventory from WO Programmatic was More Effective and Faster to Buy Google just released its latest case study…

January 16, 2019

Fox Networks’ VP Programmatic Sales on Optimizing Connected TV Ad Loads

This is the final installment of our series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of…