Ad sales, traffic, and billing management
WO Network simplifies every aspect of network ad sales and commercial operations, from proposals and planning, to deal maintenance, stewardship, and billing. With accurate inventory and revenue accounting for all ad types, WO Network is the cornerstone of your growing sales and commercial operations. WO Network empowers your teams to sell with confidence, reducing liability and improving efficiency with automation, while centralizing operations across properties and media types.WO Network
Optional Integrated Solutions
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Automated Direct Sales
The WO Network - Sales module is the cornerstone of your growing sales and commercial operations. From proposals and planning, to deal maintenance, stewardship, and billing, users are empowered to sell with confidence, reducing liability and improving efficiency.
Consolidated Network Sales
Consolidated Network Sales consolidates plans from multiple media sales systems into one multimedia, cross-platform proposal. Designed specifically for cable and broadcast networks, Consolidated Network Sales supports Proposals, Liability Reporting, and Stewardship across multiple ratings measurements, with support for handling unit restrictions from P&G and other buyers.
WO Payments Suite is the only A/R management solution custom-made for the media industry. Use WideOrbit's A/R management tools to increase on-time payments, reduce operating costs, and facilitate best practices.
WO Analytics is the only business intelligence solution purpose-built for the media industry, designed to help networks translate big data into smarter pricing, sharper sales performance, and more revenue.
Digital Ad Management
WO Network - Digital Orders allows networks to fulfill, invoice, and report on linear and digital ads within the same WO Network workflows with which they're already familiar.
Programming and Rights Management
WO Program manages both linear and digital content across channels and platforms, from production and acquisition, through rights, scheduling, and transmission.
WideOrbit's Electronic Material Instructions licensed module powers integrations to electronically aggregate and import electronic material instructions from multiple sources.
Audience Delivery Optimization
The WO Network - Audience Delivery Optimizer is a licensed module that optimizes unit placement on behalf of advertisers, based on primary demographic and current delivery, reducing liability for the network while maximizing revenue return on delivered impressions.
The WO Network - ADU Prediction Tool is a licensed feature that identifies the number of Audience Deficiency Units (ADUs) needed to deliver on a deal, based on criteria selected by the user, and suggests on which selling names and weeks those ADUs should be placed.
DR Automation is an integration between WideOrbit’s WO Network commercial operations platform and PremiumMedia360’s media communications system. The integration establishes an electronic path between DR agencies and cable networks.
WO Airtimes helps TV and radio broadcasters and networks reduce the time and effort spent on recurring airtime reports. Integrated with WO Network, WO Airtimes automatically generates and delivers accurate airtime reports to agencies, brands, or advertisers.
Cable and broadcast network updates
Automate Airtimes and Direct Response workflows in WO Traffic and WO Network
WideOrbit at NAB New York: Streamlining the Management of Multi-Platform Ad Campaigns
Television turns 95: Celebrating with our favorite commercials
Maximize the value of your content, whenever and wherever it's consumed.
Address your entire ad workflow
One comprehensive platform that connects sales, traffic, analytics, and billing, WO Network is the cornerstone for unification.
Enhance the value of your inventory
Make intuitive, data-driven decisions about inventory control, pricing, and forecasting with WO Analytics and WO Network.
Unite your technology infrastructure
Embrace a scalable, customizable platform that handles the changing appetites of today’s viewers.
What can we do for your business?
Learn how WideOrbit solutions manage and monetize your content, everywhere.