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WideOrbit Releases WO Network 2022 for Cable and Broadcast Networks

New features empower networks to do more in less time.

 SAN FRANCISCO, August 4, 2022 – WideOrbit, the market leader in cable and broadcast network inventory and revenue workflow management, today announced the latest release of WO Network, the company’s flagship network ad sales and commercial operations platform. WO Network provides a solid foundation from which networks can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future. WO Network 2022 includes new features and enhancements to improve efficiency, reduce costs, and maximize revenue.

WideOrbit remains committed to working closely with customers to help them improve their existing processes through continuous improvement in our core products. That commitment is evident in the newest release of WO Network, which introduces new features and enhancements to help cable and broadcast networks save time and money, including:

  • Product Code Distribution enables the placement of spots with the same product codes in separate breaks before placing to the maximum allowed.
  • Advanced Log Rules to reduce manual spot movement within a break, using flexible, customer-defined separation rules.
  • Reweight Analysis Report, a new report accessible from outside of the Deals module provides the ability to reweight multiple Plans/Deals across multiple Properties. First introduced in WO Network 2021 and enhanced in WO Network 2022 with a formatted, printable report.
  • Electronic Material Instructions aggregates material instructions from multiple sources for electronic import into WO Network. A licensed module first introduced in WO Network 2021; a variety of enhancements have been added in WO Network 2022.

“WO Network 2022 simplifies every aspect of network ad sales and commercial operations with new features and enhancements that deliver revenue growth, cost savings, and improved efficiency to our cable and broadcast network customers,” said Arden Adair, WideOrbit Vice President of Product Management. “We are excited to continue our tradition of ongoing innovation and investment in improving our core products.”

Read our blog post for more information on the new features and enhancements available with WO Network 2022.

WO Network 2022 is now available for general release. Please contact us for more information on how to upgrade your existing version or to learn more about WO Network.

About WideOrbit

WideOrbit helps media companies do more business by making it easier to buy and sell advertising. WideOrbit is the system of record for more than $38 billion in advertising transactions annually. Say hello to a Wider World with WideOrbit, the one platform that ties everything together, from pitch to payment. In a rapidly evolving media landscape, doing more business means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That’s why so many industry leaders – including A+E Networks, Disney|ABC, AMC Networks, Hallmark Channel, Paramount, The Weather Channel, and TelevisaUnivision – have partnered with us since 1999.

WideOrbit is headquartered in San Francisco with offices worldwide. Learn more at

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