Cumulus Media to Install WideOrbit Traffic Operations System Company-wide
WideOrbit is a technology platform for media companies built to create value on both sides of media transactions. Our core solution, WO Traffic, was introduced in 1999 to streamline workflow for customers in radio, cable, and TV. In 2015, our Programmatic advertising media exchange was introduced as an innovative approach to the buying process, increasing demand for broadcasters and efficiencies for advertisers.Learn More
WideOrbit's Broadcast TV solutions give stations an all-in-one platform to manage and optimize ad sales across properties, markets and media types. Unified operations and robust technology give you control and simplicity, while additional selling channels and insights ensure that you're meeting business goals.
Cable & National TV Networks
WideOrbit's Cable and National TV Network solutions make it simple to manage and monetize content across any platform. Streamline every step of network ad operations while maximizing inventory value.
WideOrbit’s Radio solutions provide comprehensive content and revenue management for maximizing audience value across all audio platforms. Gain greater peace of mind with order efficiencies, controls, and transparent reporting.
Programmatic TV Buyers
WideOrbit's programmatic TV solutions streamline the process of planning and securing incredibly efficient targeted campaigns on the world’s most powerful ad medium.
WideOrbit understands your challenges and builds technology to help
Custom-built for the media industry
A technology platform that addresses the entire ad sales cycle, from air to invoice, giving you control, flexibility, and ease. Gain centralized oversight and cross-platform capabilities in a quickly evolving industry.
Delivering value through innovation
Produce value on both sides of the media transaction with forward-looking technology that meets the needs of your changing business. From sellers to buyers, make the most of your operations.
Tested and proven platform
A trusted partner with over 16 years experience and a passion for media. We have scale but we also have perspective and work to develop products that delight customers and solve complex challenges.
“WideOrbit offers a tightly integrated solution that strengthens our process and provides us with visibility and reporting across our business."
EVP & CO-COO, Gray Television
People Are Talking About WideOrbit
“The strategic partnership of demand-side technology and supply-side inventory makes it easier for brands to find efficient, incremental reach.”
VP of Digital, Mediavest Spark
“By allowing us to maximize audience delivery and reduce liability, WideOrbit’s Audience Delivery Optimizer makes the performance of our ad units more predictable and profitable.”
Cynthia Ponce Abrams
Senior VP of Sales Strategy & Operations, GSN
“The ease of access and availability of high-quality TV inventory from WideOrbit’s WO Programmatic TV delivers CoreMedia clients exceptional opportunities for targeting and engaging TV audiences across the US.”
CEO, CoreMedia Systems