year in review blog graphic

January 27, 2025

WideOrbit Looks Back at 2024 – Plus a Glimpse Forward to 2025

As 2025 begins, it’s the perfect time to reflect on the milestones and trends that defined the media industry in 2024. At WideOrbit, last year…

October 3, 2024

The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities

With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…

August 20, 2024

Celebrating the Evolution of Radio: From Invention to Advertising

With National Radio Day on August 20 and Radio Commercials Day on August 28, this is the perfect time to reflect on the profound impact…

July 26, 2024

Unlocking Local TV Advertising Opportunities for Local Businesses During the 2024 Paris Olympics

The 2024 Paris Olympic Games present a unique and exciting opportunity for local businesses to tap into a large, engaged television audience. The Olympics attract…

July 10, 2024

Enhance Your Media Ad Sales and Trafficking Processes with AI

In today’s rapidly evolving media landscape, where consumers are inundated with content across multiple channels, advertisers must make strategic choices when building campaigns to reach…

ai image with someone typing on laptop

June 12, 2024

Revolutionizing Media Advertising: The Transformative Potential of AI in Campaign Planning

In today’s dynamic and hyperconnected digital landscape, media advertising has become more complex than ever before. With the proliferation of channels, platforms, and consumer touchpoints,…

Media Industry Trends 2024

January 24, 2024

Media Industry Trends to Watch in 2024

While expectations are high for the anticipated increase in political ad spend for this year’s elections, that influx of cash is just one of several…