
January 27, 2025
WideOrbit Looks Back at 2024 – Plus a Glimpse Forward to 2025
As 2025 begins, it’s the perfect time to reflect on the milestones and trends that defined the media industry in 2024. At WideOrbit, last year…

October 3, 2024
The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities
With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…

August 20, 2024
Celebrating the Evolution of Radio: From Invention to Advertising
With National Radio Day on August 20 and Radio Commercials Day on August 28, this is the perfect time to reflect on the profound impact…

July 26, 2024
Unlocking Local TV Advertising Opportunities for Local Businesses During the 2024 Paris Olympics
The 2024 Paris Olympic Games present a unique and exciting opportunity for local businesses to tap into a large, engaged television audience. The Olympics attract…

July 10, 2024
Enhance Your Media Ad Sales and Trafficking Processes with AI
In today’s rapidly evolving media landscape, where consumers are inundated with content across multiple channels, advertisers must make strategic choices when building campaigns to reach…

June 12, 2024
Revolutionizing Media Advertising: The Transformative Potential of AI in Campaign Planning
In today’s dynamic and hyperconnected digital landscape, media advertising has become more complex than ever before. With the proliferation of channels, platforms, and consumer touchpoints,…

January 24, 2024
Media Industry Trends to Watch in 2024
While expectations are high for the anticipated increase in political ad spend for this year’s elections, that influx of cash is just one of several…