October 2, 2025
AI and Optimizing Advertising in 2025: From Hype to Hard Results
By Brian Thoman, CTO, WideOrbit Artificial Intelligence (AI) has moved beyond the theoretical – it’s now an operational necessity. I recently participated in TVNewsCheck’s AI…
September 11, 2025
Unlock the Full Value of Your Investment with WideOrbit Professional Services
In today’s multi-platform media environment, staying ahead means more than just adopting the right technology, it means using it to its fullest potential. Whether you’re…
August 19, 2025
Linear TV Audiences Have Gone Digital: Is Your Ad Tech Ready?
From live sports and awards shows to breaking news, linear TV is increasingly delivered over digital infrastructure. Today’s audiences are watching content wherever and whenever…
August 6, 2025
How AI Is Transforming Media Advertising Campaign Planning
Smarter strategies, faster execution, and better results – powered by AI In today’s fragmented media landscape, advertisers face mounting pressure to deliver more personalized, results-driven…
July 15, 2025
Winning the Streaming Shift: Adapting to Changing Viewer and Advertiser Behavior
Audiences and ad dollars are moving to streaming – media organizations are evolving to meet them there. The evolution of TV has always followed the…
July 3, 2025
Centralized Cross-Platform Campaigns and Unified Sales Workflows with WO Fusion
In today’s fragmented media landscape, advertisers expect more than just reach – they want seamless cross-platform campaigns that deliver measurable results across linear and digital.…
June 18, 2025
The Quest to Streamline Local TV Advertising: Automation, Programmatic, and the Path Forward
By Brian Thoman, WideOrbit Chief Technology Officer Local TV advertising continues to play a vital role in reaching high-value audiences, but buying and selling remains…