March 16, 2021

Automating Traditional Workflows to Streamline Spot TV Transactions

A lot of talk recently has focused on automated, or programmatic, buying and selling of spot TV. But traditional deals, those that are transacted manually,…

March 4, 2021

Setting the Stage for NextGen TV

Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed…

February 25, 2021

Digital/Linear Convergence – What Does it Mean and Why Does it Matter?

For years, the media industry has been talking about the convergence of digital and linear, both in terms of content and ad sales. We recently…

February 17, 2021

How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations

Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…

2021 media trends WideOrbit

February 3, 2021

Media Trends to Watch in 2021

The unprecedented year that was 2020 has the media industry understandably anxious about what 2021 might bring. With a global pandemic leading to shrinking ad…

WideOrbit Year in Review 2020

December 22, 2020

Media Trends 2020 – The Year in Review

It’s reasonably safe to say that 2020 didn’t play out the way the industry might have predicted a year ago. The impact of the pandemic…