April 20, 2017
What broadcasters are thinking about ATSC 3.0
ATSC 3.0, or NEXTGEN TV, is the latest technology to impact broadcast TV. The newest broadcast standard promises TV stations exciting capabilities like multicasting and…
February 21, 2017
Marketplace TV ad buying success: How one advertiser grew digital engagement by 11x
We’re always on the lookout for stories about advertisers experiencing success with marketplace TV ad buying. Our demand partner DataXu (now part of Roku) achieved…
January 17, 2017
How WO Automation for Radio Helps One University Run Five Major Market Stations
WideOrbit radio automation unites college students and broadcast vets to make great radio The University of Florida College of Journalism and Communications operates one of…
March 11, 2015
Station Spotlight: WRAA-AM / WMXH-FM, Luray, Virginia
Bright Radio builds community in the Shenandoah Valley Buying WRAA-AM and WMXH-FM in Luray, Virginia, fulfilled an adolescent dream for Carrington Thompson. He started working…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…