November 5, 2024
What’s New in WO Fusion: WideOrbit’s Next-Generation Ad-Sales Tool
Local TV broadcasters face growing complexity in managing multi-platform campaigns. The demand for precise audience targeting and efficient workflow processes is increasing, requiring tools that…
October 30, 2024
The Transformative Potential of AI in Media Campaign Planning, Ad Sales, and Trafficking Processes
By Brian Thoman, WideOrbit CTO In today’s rapidly changing media industry, organizations are challenged with finding ways to gain efficiencies in ad campaign planning, sales,…
October 8, 2024
Efficiency Drives Converged Linear + Digital Revenue
The convergence of linear and digital media presents both opportunities and challenges for traditional TV and radio broadcasters. Robust linear and digital systems that work…
October 3, 2024
The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities
With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…
August 13, 2024
WideOrbit and Comscore Collaborate to Offer Users Person-Level Demos in WO Media Sales and WO Fusion
WideOrbit worked with Comscore to make person-level demographic data available in WO Media Sales and WO Fusion, providing WideOrbit customers a tool for more precise…
July 23, 2024
Celebrating 25 Years of WideOrbit: A Journey of Innovation and Transformation
WideOrbit is celebrating a milestone anniversary in 2024 – 25 years of revolutionizing the media advertising industry. Founded in 1999 with the visionary goal of…
May 21, 2024
WideOrbit’s Susie Hedrick Named One of Radio Ink’s 25th Annual Most Influential Women in Radio
WideOrbit congratulates Susie Hedrick, President and Managing Director, on her inclusion in Radio Ink’s 25th annual Most Influential Women in Radio. Established in 1999 with…