February 25, 2021

Digital/Linear Convergence – What Does it Mean and Why Does it Matter?

For years, the media industry has been talking about the convergence of digital and linear, both in terms of content and ad sales. We recently…

February 17, 2021

How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations

Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…

2021 media trends WideOrbit

February 3, 2021

Media Trends to Watch in 2021

The unprecedented year that was 2020 has the media industry understandably anxious about what 2021 might bring. With a global pandemic leading to shrinking ad…

WideOrbit Year in Review 2020

December 22, 2020

Media Trends 2020 – The Year in Review

It’s reasonably safe to say that 2020 didn’t play out the way the industry might have predicted a year ago. The impact of the pandemic…

100th anniversary of radio childhood memories

November 11, 2020

Happy 100th Anniversary to Radio: Love Letters Celebrating Childhood Memories of Music and Sports

Part 2 of 5. Read Part 1 here. Listening to the radio is a near-universal childhood experience, one that crosses geography, gender, and generations. When…

June 26, 2020

Access New Demand for Local TV Inventory with Programmatic Selling

In a recent post, we talked about the fact that as COVID-19 began forcing so many Americans to stay home in March, TV viewership actually…

Changing Media Strategy Airkast Blog

June 8, 2020

Listening patterns have changed during COVID-19: Is your media strategy keeping up?

In the wake of stay-at-home orders due to COVID-19, radio broadcasters and advertisers are faced with a changed landscape. Listening patterns are definitely shifting but…