March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
March 6, 2023
What’s New in WO Media Sales 2022
In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…
February 27, 2023
WO Omni streamlines operations with cross-media sales, traffic, and billing
WO Omni helps broadcasters with bespoke regional requirements save time and increase revenue by centralizing cross-media sales, traffic, and billing operations onto a single platform.…
January 30, 2023
Media Industry Trends to Watch in 2023
The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…
November 1, 2022
Celebrating National Broadcast Traffic Professionals Day
The first commercial broadcast was on KDKA radio in Pittsburgh, PA, on November 2, 1920 – that’s 102 years of traffic logs! National Broadcast Traffic…
August 2, 2022
WO Network 2022: New features to improve efficiency and maximize revenue
WideOrbit remains committed to working closely with customers, to help them improve their existing processes through continuous improvement in our core products, our TV ad…
June 10, 2022
Ad-supported streaming is good news for both consumers and advertisers
Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…