February 25, 2021
Digital/Linear Convergence – What Does it Mean and Why Does it Matter?
For years, the media industry has been talking about the convergence of digital and linear, both in terms of content and ad sales. We recently…
February 17, 2021
How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations
Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…
February 3, 2021
Media Trends to Watch in 2021
The unprecedented year that was 2020 has the media industry understandably anxious about what 2021 might bring. With a global pandemic leading to shrinking ad…
December 22, 2020
Media Trends 2020 – The Year in Review
It’s reasonably safe to say that 2020 didn’t play out the way the industry might have predicted a year ago. The impact of the pandemic…
November 11, 2020
Happy 100th Anniversary to Radio: Love Letters Celebrating Childhood Memories of Music and Sports
Part 2 of 5. Read Part 1 here. Listening to the radio is a near-universal childhood experience, one that crosses geography, gender, and generations. When…
June 26, 2020
Access New Demand for Local TV Inventory with Programmatic Selling
In a recent post, we talked about the fact that as COVID-19 began forcing so many Americans to stay home in March, TV viewership actually…
June 8, 2020
Listening patterns have changed during COVID-19: Is your media strategy keeping up?
In the wake of stay-at-home orders due to COVID-19, radio broadcasters and advertisers are faced with a changed landscape. Listening patterns are definitely shifting but…