March 6, 2024
Selling Cross-Media Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue
The world of advertising has undergone a transformative evolution. As a percentage of overall TV viewing, streaming averaged a 36% monthly share in 2023. Ad-supported video on…
January 24, 2024
Media Industry Trends to Watch in 2024
While expectations are high for the anticipated increase in political ad spend for this year’s elections, that influx of cash is just one of several…
January 8, 2024
Media Trends 2023: The Year in Review
WideOrbit began 2023 with the merger with the Lumine Group (TXSV: LMN.V) in February. Our partnership with Lumine builds on our 25-year foundation and contributes…
September 29, 2023
Recap: WideOrbit Connect User Conference 2023
We had a great time at the 2023 WideOrbit Connect User Conference and hope you did as well. Here’s a quick recap of the conference…
July 5, 2023
Political advertising campaigns benefit from TV marketplace ad buying
The hotly contested elections of both 2020 and 2022 drove record-breaking political advertising spend, demonstrating that TV remains the best choice for achieving impact and…
March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
March 6, 2023
What’s New in WO Media Sales 2022
In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…