November 18, 2022

Automate Airtimes and Direct Response workflows in WO Traffic and WO Network

WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…

November 1, 2022

Celebrating National Broadcast Traffic Professionals Day

The first commercial broadcast was on KDKA radio in Pittsburgh, PA, on November 2, 1920 – that’s 102 years of traffic logs! National Broadcast Traffic…

August 2, 2022

WO Network 2022: New features to improve efficiency and maximize revenue

WideOrbit remains committed to working closely with customers, to help them improve their existing processes through continuous improvement in our core products, our TV ad…

June 10, 2022

Ad-supported streaming is good news for both consumers and advertisers

Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…

January 24, 2022

Media Trends 2021: The Year in Review

While 2021 may have ended with a stark reminder that the pandemic is still very much with us, “recovery” was still a buzzword heard across…

August 11, 2021

What’s new in WO Traffic: New features to save time and money

The economic impact of the pandemic has been undeniable. Broadcast TV and radio stations did not go unscathed and as the industry begins to recover…

July 20, 2021

WO Network 2021: New features to improve efficiency and maximize revenue

As networks begin to recover from the economic impact of the pandemic, they’re seeking out new tools to help them increase efficiency, reduce costs, and…