June 18, 2025

The Quest to Streamline Local TV Advertising: Automation, Programmatic, and the Path Forward

By Brian Thoman, WideOrbit Chief Technology Officer Local TV advertising continues to play a vital role in reaching high-value audiences, but buying and selling remains…

July 3, 2025

Centralized Cross-Platform Campaigns and Unified Sales Workflows with WO Fusion

In today’s fragmented media landscape, advertisers expect more than just reach – they want seamless cross-platform campaigns that deliver measurable results across linear and digital.…

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May 30, 2025

Unlocking the Power of Integrated Ad Tech in a Converged Media World

By Brian Thoman, WideOrbit Chief Technology Officer In today’s rapidly evolving media landscape, the rise of streaming and digital platforms has transformed how advertising is…

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May 13, 2025

Introducing Browser Access for WO Automation for Radio: Record Remote Voice Tracks Anytime, Anywhere

More than ever, radio stations today are challenged to provide the best experience for their audience while keeping costs tightly under control. With remote voice…

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April 16, 2025

Is the ‘Consultative Sales’ Strategy Hurting the Sales Process?

Last month at Borrell Phoenix, Devlin Jefferson, WideOrbit SVP, Professional Services, teamed up with Brock Berry, CEO and Co-Founder of AdCellerant, to present a session…

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January 27, 2025

WideOrbit Looks Back at 2024 – Plus a Glimpse Forward to 2025

As 2025 begins, it’s the perfect time to reflect on the milestones and trends that defined the media industry in 2024. At WideOrbit, last year…

October 8, 2024

Efficiency Drives Converged Linear + Digital Revenue

The convergence of linear and digital media presents both opportunities and challenges for traditional TV and radio broadcasters. Robust linear and digital systems that work…