June 10, 2021
A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising
Will Offeman, WideOrbit’s Chief Product Officer, recently participated in a TV[R]ev Thought Leaders Circle Town Hall on “The Year Ahead in Addressable Advertising”. During his…
April 21, 2021
Remote Radio Station Operations with WideOrbit – WO Automation for Radio Version 5
The latest version of WO Automation for Radio, version 5.0, includes significant improvements to help broadcasters manage station operations from anywhere, on nearly any device.…
March 19, 2021
The High Cost of Ransomware – And How to Avoid It
For more information on this topic, watch our recorded webinar, Widen Your World: Protect Your Data, Protect Your Business. Every IT professional, in every industry,…
March 4, 2021
Setting the Stage for NextGen TV
Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed…
February 17, 2021
How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations
Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…
February 3, 2021
Media Trends to Watch in 2021
The unprecedented year that was 2020 has the media industry understandably anxious about what 2021 might bring. With a global pandemic leading to shrinking ad…
December 22, 2020
Media Trends 2020 – The Year in Review
It’s reasonably safe to say that 2020 didn’t play out the way the industry might have predicted a year ago. The impact of the pandemic…