September 20, 2023
Myth vs. fact: Broadcast TV advertising and marketplace buying
Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…
July 5, 2023
Political advertising campaigns benefit from TV marketplace ad buying
The hotly contested elections of both 2020 and 2022 drove record-breaking political advertising spend, demonstrating that TV remains the best choice for achieving impact and…
March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
March 6, 2023
What’s New in WO Media Sales 2022
In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…
February 27, 2023
WO Omni streamlines operations with cross-media sales, traffic, and billing
WO Omni helps broadcasters with bespoke regional requirements save time and increase revenue by centralizing cross-media sales, traffic, and billing operations onto a single platform.…
January 30, 2023
Media Industry Trends to Watch in 2023
The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…
November 1, 2022
Celebrating National Broadcast Traffic Professionals Day
The first commercial broadcast was on KDKA radio in Pittsburgh, PA, on November 2, 1920 – that’s 102 years of traffic logs! National Broadcast Traffic…