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June 12, 2024

Revolutionizing Media Advertising: The Transformative Potential of AI in Campaign Planning

In today’s dynamic and hyperconnected digital landscape, media advertising has become more complex than ever before. With the proliferation of channels, platforms, and consumer touchpoints,…

April 16, 2024

Consolidated digital order management with WO Digital Hub

With the number of digital platforms continuously on the rise, a consolidated digital order management system is critical – now more than ever. WO Digital…

WideOrbit media sales automation

October 16, 2023

Moving Media Sales Automations Forward

Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…

October 11, 2023

WO Digital Hub: Consolidated digital order management for publishers

WO Digital Hub is a consolidated digital order management platform for unifying digital ad sales, operations, execution, and finance across multiple properties and ad servers,…

July 31, 2023

Introducing WO Fusion: Next-generation, cross-media ad sales supporting alternate audience measurement currencies

As media consumption patterns evolve, advertisers want to buy TV, audio, and digital ads together, in the same campaign, creating a need for sales teams…

Advanced TV Advertising

May 10, 2023

Advanced TV advertising: Balancing addressability and reach

With the increasing risk of a major recession, increasing interest rates, and historic inflation, brands are scrutinizing ad spend more closely than ever. When it…

March 6, 2023

What’s New in WO Media Sales 2022

In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…