August 11, 2021

What’s new in WO Traffic: New features to save time and money

The economic impact of the pandemic has been undeniable. Broadcast TV and radio stations did not go unscathed and as the industry begins to recover…

June 10, 2021

A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising

Will Offeman, WideOrbit’s Chief Product Officer, recently participated in a TV[R]ev Thought Leaders Circle Town Hall on “The Year Ahead in Addressable Advertising”. During his…

Digital Audio Automation Blog

May 5, 2021

Digital Audio: How Advertisers Can Reach Growing Audiences with Automated Buying

Advertisers are finding it increasingly important to embrace an expanding digital audio landscape. The 2021 Infinite Dial report shows significant growth in digital audio, estimating…

March 17, 2021

The Infinite Dial 2021: Digital Audio Continues to Grow – Are You Keeping Pace?

Released last week, The 2021 Infinite Dial report once again shows significant growth in digital audio. The report estimates that in 2021, weekly online audio…

March 4, 2021

Setting the Stage for NextGen TV

Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed…

February 25, 2021

Digital/Linear Convergence – What Does it Mean and Why Does it Matter?

For years, the media industry has been talking about the convergence of digital and linear, both in terms of content and ad sales. We recently…

convergence blog image 1

October 27, 2020

Digital-Linear Convergence – Offering Your Advertisers the Best of Both Worlds

The media industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new…