Employee Spotlight

April 3, 2020

WideOrbit Works Remotely: Spotlight on Suzi Gomez, Sales Engineer

The world of work has changed dramatically over the last few weeks, with social distancing measures and shelter-in-place orders forcing many people to work from…

Monetizing Streaming Video Part 2 Blog Image

March 31, 2020

Monetizing Streaming Video: Alternatives to Complement (or Replace) YouTube Live’s Monetization Options

Part 2 of 5: In Part 1 of this series, we discussed monetizing live-streaming video through YouTube Live’s native monetization tools. But those tools are…

holistic audio revenue

March 23, 2020

From Broadcast Radio to Holistic Audio: How to Increase Revenue Through Live and On-Demand Digital Streaming

It’s an indisputable fact that digital audio is the primary driver of growth among listening audiences. According to a recent RAB report, digital revenue grew…

WideOrbit Cybersecurity blog image

February 27, 2020

Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk

The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…

Digital Video

February 5, 2020

Monetizing Streaming Video on YouTube Live: Easy to Do, Difficult to Scale

Part 1 of 5: Live streaming video is expected to account for as much as 84% of all internet traffic in 2020, and the total…

digital-linear convergence blog image

January 14, 2020

Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence

With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The…

Next Gen TV Blog WideOrbit

January 6, 2020

Are You Ready for Next Gen TV?

Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they…