June 26, 2020
Access New Demand for Local TV Inventory with Programmatic Selling
Access New Demand for Local TV Inventory with Programmatic Selling In a recent post, we talked about the fact that as COVID-19 began forcing so…
March 31, 2020
Monetizing Streaming Video: Alternatives to Complement (or Replace) YouTube Live’s Monetization Options
Part 2 of 5: In Part 1 of this series, we discussed monetizing live-streaming video through YouTube Live’s native monetization tools. But those tools are…
March 23, 2020
From Broadcast Radio to Holistic Audio: How to Increase Revenue Through Live and On-Demand Digital Streaming
It’s an indisputable fact that digital audio is the primary driver of growth among listening audiences. According to a recent RAB report, digital revenue grew…
February 27, 2020
Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk
The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…
February 5, 2020
Monetizing Streaming Video on YouTube Live: Easy to Do, Difficult to Scale
Part 1 of 5: Live streaming video is expected to account for as much as 84% of all internet traffic in 2020, and the total…
January 14, 2020
Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence
With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The…
January 6, 2020
Are You Ready for Next Gen TV?
Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they…