September 20, 2023
Myth vs. fact: Broadcast TV advertising and marketplace buying
Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…
February 2, 2022
Media Industry Trends to Watch in 2022
While anticipation is high surrounding the predicted increase in political ad spend for this year’s mid-term elections, that expected influx of cash is just one…
June 10, 2021
A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising
Will Offeman, WideOrbit’s Chief Product Officer, recently participated in a TV[R]ev Thought Leaders Circle Town Hall on “The Year Ahead in Addressable Advertising”. During his…
March 17, 2021
The Infinite Dial 2021: Digital Audio Continues to Grow – Are You Keeping Pace?
Released last week, The 2021 Infinite Dial report once again shows significant growth in digital audio. The report estimates that in 2021, weekly online audio…
March 4, 2021
Setting the Stage for NextGen TV
Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed…
February 25, 2021
Digital/Linear Convergence – What Does it Mean and Why Does it Matter?
For years, the media industry has been talking about the convergence of digital and linear, both in terms of content and ad sales. We recently…
October 27, 2020
Digital-Linear Convergence – Offering Your Advertisers the Best of Both Worlds
The media industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new…