Cross-media campaigns blog - WideOrbit

March 6, 2024

Selling Cross-Media Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue

The world of advertising has undergone a transformative evolution. As a percentage of overall TV viewing, streaming averaged a 36% monthly share in 2023. Ad-supported video on…

October 11, 2023

WO Digital Hub: Consolidated digital order management for publishers

WO Digital Hub is a consolidated digital order management platform for unifying digital ad sales, operations, execution, and finance across multiple properties and ad servers,…

Media Industry Trends 2022

February 2, 2022

Media Industry Trends to Watch in 2022

While anticipation is high surrounding the predicted increase in political ad spend for this year’s mid-term elections, that expected influx of cash is just one…

Total Radio Solution Broader Capabilities

October 6, 2021

Your Total Radio Solution: Broader Capabilities for Easier Podcast Management and Monetization

Earlier this year, the IAB released the results of its U.S. Podcast Advertising Revenue Study for 2020. According to the report, U.S. podcast ad revenues grew 19%…

June 10, 2021

A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising

Will Offeman, WideOrbit’s Chief Product Officer, recently participated in a TV[R]ev Thought Leaders Circle Town Hall on “The Year Ahead in Addressable Advertising”. During his…

March 17, 2021

The Infinite Dial 2021: Digital Audio Continues to Grow – Are You Keeping Pace?

Released last week, The 2021 Infinite Dial report once again shows significant growth in digital audio. The report estimates that in 2021, weekly online audio…

March 4, 2021

Setting the Stage for NextGen TV

Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed…