Local TV broadcasters face growing complexity in managing multi-platform campaigns. The demand for precise audience targeting and efficient workflow processes is increasing, requiring tools that can keep up with this fast-paced environment. WO Fusion helps broadcasters price, plan, and propose campaigns across multiple platforms and markets, while supporting multiple audience measurement services or “currencies.” WO Fusion is transforming ad-sales workflows and operations, helping local TV broadcasters increase revenue in today’s evolving industry.

Simplified Multi-Platform Campaign Management

One of the key challenges in today’s advertising environment is managing multi-platform and multi-market campaigns seamlessly. WO Fusion integrates with both WideOrbit’s own linear and digital execution products, such as WO Traffic and WO Digital Hub, as well as third-party traffic and digital order management systems. This flexibility makes it easier for broadcasters to coordinate complex campaigns across different platforms without having to switch between multiple tools or systems.

WO Fusion’s support for various audience data services allows broadcasters to work with different measurement tools. This is particularly beneficial as the media landscape becomes increasingly fragmented, requiring broadcasters to appeal to diverse audiences across various channels.

New Sales Workflows and Functionalities

WO Fusion introduces several new sales workflows and features aimed at streamlining the ad-sales process.

• Rate Cards simplify pricing for campaigns by allowing broadcasters to standardize and apply rates more consistently.
• Campaign States simplify campaign management by limiting options shown until the appropriate point in the sales lifecycle​. This reduces complexity and helps teams focus only on relevant actions.
• Sellout Information from WO Traffic provides accurate information about inventory sellout rates.
• Weekly Unit Band improves efficiency by allowing users to view and edit unit allocation at the campaign level.
• Order Conveyance to WO Traffic: Orders can now be seamlessly transferred to WO Traffic, minimizing manual input and reducing the risk of errors.

Technical and Operational Efficiencies

WO Fusion also brings significant technical advantages, designed to increase efficiency and ease of use for broadcasters.

• Estimate View: Provides a preview of Audience Prediction Engine results directly within the Product Catalog, allowing broadcasters to make informed decisions about their campaigns by viewing potential outcomes based on daypart and product selection.
• Bulk Edits in Campaigns: Managing multiple lines in a campaign can be time-consuming. WO Fusion introduces the ability to make bulk edits, allowing users to modify several campaign elements at once, saving time and effort.
• Expanded Campaign Sort Options: With complex campaigns involving numerous variables, sorting through them can become cumbersome. WO Fusion offers enhanced sorting capabilities, making it easier to organize and manage campaigns efficiently.

Enhanced Overnight Reports: Available Now

Enhanced Overnight Reports, available today in WO Fusion, empower local TV sales teams to create optimized campaigns that meet the needs of today’s outcome-focused advertisers. These reports are designed to meet the needs of advertisers who require quick access to campaign performance metrics.

Some of the features of Overnight Reports include:

• Faster Response Time: WO Fusion’s improved response time ensures that users can generate reports quickly, allowing them to make timely decisions based on up-to-date information.
• Report Templates: One of the standout features is the ability to save report settings as a template. This eliminates the need to start from scratch every time a new report is needed, streamlining the process and reducing repetitive tasks.
• Improved User Interface: The redesigned user interface provides a more intuitive experience, making it easier for users to navigate the reports and extract the information they need.

The Overnights module can be launched directly from WO Media Sales or within WO Fusion, offering broadcasters flexibility in how they access and use the tool. Broadcasters can continue to use WO Media Sales for complete workflows, until additional features are available in WO Fusion.

What’s Coming Next

WO Fusion continues to evolve, with future updates promising to deliver even more capabilities for broadcasters. Upcoming enhancements to campaign workflows, along with additional functionality, will ensure that WO Fusion remains a powerful tool for managing complex, multi-platform campaigns.

View our recently recorded webinar to learn more about what’s new and coming soon for WO Fusion.

To get started with Overnight Reports in WO Fusion, or to learn more about upcoming features, please contact us.