November 18, 2022

Automate Airtimes and Direct Response workflows in WO Traffic and WO Network

WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…

October 26, 2022

Automate the import of material records with Electronic Materials for WO Traffic

Electronic Materials for WO Traffic helps streamline the import of material records, helping broadcasters increase efficiency by quickly importing material assets from buy-side systems. Electronic…

September 6, 2022

Television turns 95: Celebrating with our favorite commercials

Ninety-five years ago, on September 7, 1927, Philo Farnsworth transmitted the first all-electronic television image. Unlike previous efforts at television transmission that involved mechanical components, Farnsworth’s…

July 20, 2022

Update: Media industry trends to watch in 2022

Early this year, many in the media industry were anticipating 2022’s hotly contested mid-term elections would lead to a significant increase in political ad spend,…

May 25, 2022

What’s new in WO Traffic v22.0: Automated addressable ad replacement is here

The latest release of WO Traffic, our flagship media sales, traffic, and billing software, introduces our revolutionary addressable ad replacement solution for live streams, in…

March 9, 2022

Save time and money with streamlined digital order management

Digital order management between broadcast traffic and billing software and digital ad solutions has traditionally been a manual process, requiring duplicate data entry between disparate…

Media Industry Trends 2022

February 2, 2022

Media Industry Trends to Watch in 2022

While anticipation is high surrounding the predicted increase in political ad spend for this year’s mid-term elections, that expected influx of cash is just one…