June 26, 2020
Access New Demand for Local TV Inventory with Programmatic Selling
Access New Demand for Local TV Inventory with Programmatic Selling In a recent post, we talked about the fact that as COVID-19 began forcing so…
June 10, 2020
Remote Workers Require Remote Access: How WideOrbit’s Web-Enabled Solution Can Help
As the broadcast industry shifts to accommodate an increasing number of remote workers, many companies are struggling to provide employees with remote access to the…
March 27, 2020
WideOrbit Women in Leadership Roles: A Conversation with Toni Coonce, Vice President of Sales, Television
As Women’s History Month draws to a close, we spent some time with Toni Coonce, Vice President of Sales, Television, to talk about her experience…
February 27, 2020
Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk
The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…
January 14, 2020
Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence
With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The…
January 6, 2020
Are You Ready for Next Gen TV?
Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they…
December 23, 2019
Media Trends 2019: The Year in Review
2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,…