June 10, 2022

Ad-supported streaming is good news for both consumers and advertisers

Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…

May 25, 2022

What’s new in WO Traffic v22.0: Automated addressable ad replacement is here

The latest release of WO Traffic, our flagship media sales, traffic, and billing software, introduces our revolutionary addressable ad replacement solution for live streams, in…

March 9, 2022

Save time and money with streamlined digital order management

Digital order management between broadcast traffic and billing software and digital ad solutions has traditionally been a manual process, requiring duplicate data entry between disparate…

Media Industry Trends 2022

February 2, 2022

Media Industry Trends to Watch in 2022

While anticipation is high surrounding the predicted increase in political ad spend for this year’s mid-term elections, that expected influx of cash is just one…

August 11, 2021

What’s new in WO Traffic: New features to save time and money

The economic impact of the pandemic has been undeniable. Broadcast TV and radio stations did not go unscathed and as the industry begins to recover…

streamlining tv ad proposals

July 16, 2021

Streamlining TV ad proposals and sales across linear and digital

With the continued convergence of linear TV and digital advertising, today’s media sales teams are challenged by inefficient proposal workflows. Inaccurate or outdated information can…

March 16, 2021

Automating Traditional Workflows to Streamline Spot TV Transactions

A lot of talk recently has focused on automated, or programmatic, buying and selling of spot TV. But traditional deals, those that are transacted manually,…