Employee Spotlight

April 3, 2020

WideOrbit Works Remotely: Spotlight on Suzi Gomez, Sales Engineer

The world of work has changed dramatically over the last few weeks, with social distancing measures and shelter-in-place orders forcing many people to work from…

March 27, 2020

WideOrbit Women in Leadership Roles: A Conversation with Toni Coonce, Vice President of Sales, Television

As Women’s History Month draws to a close, we spent some time with Toni Coonce, Vice President of Sales, Television, to talk about her experience…

WideOrbit Cybersecurity blog image

February 27, 2020

Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk

The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…

digital-linear convergence blog image

January 14, 2020

Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence

With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The…

Next Gen TV Blog WideOrbit

January 6, 2020

Are You Ready for Next Gen TV?

Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they…

2019 Media in review

December 23, 2019

Media Trends 2019: The Year in Review

2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,…

impression-based selling WideOrbit blog image

December 4, 2019

Impression-Based Selling for Local TV: The Future is Now

Impression-Based Selling is Here There has been a lot of talk recently about a coming revolution in the way local broadcast television stations sell advertising. …