June 10, 2021

A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising

Will Offeman, WideOrbit’s Chief Product Officer, recently participated in a TV[R]ev Thought Leaders Circle Town Hall on “The Year Ahead in Addressable Advertising”. During his…

March 16, 2021

Automating Traditional Workflows to Streamline Spot TV Transactions

A lot of talk recently has focused on automated, or programmatic, buying and selling of spot TV. But traditional deals, those that are transacted manually,…

March 4, 2021

Setting the Stage for NextGen TV

Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed…

February 17, 2021

How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations

Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…

Local Spot TV Automation blog

September 24, 2020

Automation to Simplify Traditional Spot TV Transactions

For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are indeed important, ~95%…

WideOrbit remote access cloud solutions

June 10, 2020

Remote Workers Require Remote Access: How WideOrbit’s Web-Enabled Solutions Can Help

As the broadcast industry shifts to accommodate an increasing number of remote workers, many companies are struggling to provide employees with remote access to the…

March 27, 2020

WideOrbit Women in Leadership Roles: A Conversation with Toni Coonce, Vice President of Sales, Television

As Women’s History Month draws to a close, we spent some time with Toni Coonce, Vice President of Sales, Television, to talk about her experience…