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Broadcast TV

impression-based selling WideOrbit blog image

December 4, 2019

Impression-Based Selling for Local TV: The Future is Now

Impression-Based Selling is Here There has been a lot of talk recently about a coming revolution in the way local broadcast television stations sell advertising. 

WideOrbit Software Implementation Success

October 23, 2019

Part 5 of 5: The Secret Sauce

When I started at WideOrbit, I was tasked with traveling to local broadcast stations to train folks on the WideOrbit software. I thought this would

WideOrbit Cloud Solutions Blog

October 21, 2019

Part 4 of 5: Seeing Clearly Through the “Clouds”

Europeans visiting San Francisco in the summer are often prepared for cloudy weather but are instead greeted by a dense fog that often blurs their

WideOrbit 20/20 Traffic System

October 16, 2019

Part 3 of 5: Leveraging a Solid Foundation for the Next-Gen Traffic System

I’ve always been proud to be a life-long broadcaster, with my earliest exposure going back to a part-time after school job at the local television

October 7, 2019

Part 2 of 5: Industry Collaboration – Making the Sum Greater Than the Parts

Long before I joined WideOrbit 15 year ago, people have been predicting the end of television.  The VCR was going to be the end of

September 23, 2019

Part 1 of 5: We’re Just Getting Started

It’s hard for me to imagine that WideOrbit is now 20 years old.  Having a Wall Street background, when Eric founded the company in 1999,