March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
February 21, 2023
The automated broadcast TV marketplace: What’s new for buyers and sellers
The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…
January 23, 2023
Spot TV automation pushes forward
The automation of processes associated with both marketplace and traditional spot TV ad transactions has been gaining momentum, particularly when it comes to traditional deals…
December 5, 2022
WideOrbit at NAB New York: The evolution of buying and selling broadcast TV advertising
It’s high time to debunk the myth that linear broadcast TV is dying. Broadcast TV remains the single most effective method for brands to reach…
November 18, 2022
Automate Airtimes and Direct Response workflows in WO Traffic and WO Network
WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…
October 26, 2022
Automate the import of material records with Electronic Materials for WO Traffic
Electronic Materials for WO Traffic helps streamline the import of material records, helping broadcasters increase efficiency by quickly importing material assets from buy-side systems. Electronic…
September 6, 2022
Television turns 95: Celebrating with our favorite commercials
Ninety-five years ago, on September 7, 1927, Philo Farnsworth transmitted the first all-electronic television image. Unlike previous efforts at television transmission that involved mechanical components, Farnsworth’s…