March 27, 2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

automated broadcast tv markeplace

February 21, 2023

The automated broadcast TV marketplace: What’s new for buyers and sellers

The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…

WideOrbit spot tv automation blog

January 23, 2023

Spot TV automation pushes forward

The automation of processes associated with both marketplace and traditional spot TV ad transactions has been gaining momentum, particularly when it comes to traditional deals…

buying and selling broadcast tv advertising

December 5, 2022

WideOrbit at NAB New York: The evolution of buying and selling broadcast TV advertising

It’s high time to debunk the myth that linear broadcast TV is dying. Broadcast TV remains the single most effective method for brands to reach…

November 18, 2022

Automate Airtimes and Direct Response workflows in WO Traffic and WO Network

WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…

October 26, 2022

Automate the import of material records with Electronic Materials for WO Traffic

Electronic Materials for WO Traffic helps streamline the import of material records, helping broadcasters increase efficiency by quickly importing material assets from buy-side systems. Electronic…

September 6, 2022

Television turns 95: Celebrating with our favorite commercials

Ninety-five years ago, on September 7, 1927, Philo Farnsworth transmitted the first all-electronic television image. Unlike previous efforts at television transmission that involved mechanical components, Farnsworth’s…