January 7, 2022
Your Total Radio Solution: Bigger Insights for Smarter Business Decisions
The Bigger Insights provided by WideOrbit’s Total Radio Solution allow radio stations to make smarter, data-driven business decisions based on timely, relevant insights from multiple…
August 11, 2021
What’s new in WO Traffic: New features to save time and money
The economic impact of the pandemic has been undeniable. Broadcast TV and radio stations did not go unscathed and as the industry begins to recover…
July 16, 2021
Streamlining TV ad proposals and sales across linear and digital
With the continued convergence of linear TV and digital advertising, today’s media sales teams are challenged by inefficient proposal workflows. Inaccurate or outdated information can…
March 16, 2021
Automating Traditional Workflows to Streamline Spot TV Transactions
A lot of talk recently has focused on automated, or programmatic, buying and selling of spot TV. But traditional deals, those that are transacted manually,…
March 4, 2021
Setting the Stage for NextGen TV
Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed…
February 17, 2021
How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations
Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…
September 24, 2020
Automation to Simplify Traditional Spot TV Transactions
For what feels like forever, broadcast TV industry buzz has centered around impression-based selling and automated transactions. But while those things are indeed important, ~95%…