February 5, 2020
Monetizing Streaming Video on YouTube Live: Easy to Do, Difficult to Scale
Part 1 of 5: Live streaming video is expected to account for as much as 84% of all internet traffic in 2020, and the total…
January 14, 2020
Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence
With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The…
January 6, 2020
Are You Ready for Next Gen TV?
Even though 4K and Smart TVs are everywhere, and becoming more affordable every day, they’re already a hair’s breadth away from obsolescence. Why? Because they…
December 23, 2019
Media Trends 2019: The Year in Review
2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,…
December 4, 2019
Impression-Based Selling for Local TV: The Future is Now
Impression-Based Selling is Here There has been a lot of talk recently about a coming revolution in the way local broadcast television stations sell advertising. …
October 23, 2019
Part 5 of 5: The Secret Sauce
When I started at WideOrbit, I was tasked with traveling to local broadcast stations to train folks on the WideOrbit software. I thought this would…
October 21, 2019
Part 4 of 5: Seeing Clearly Through the “Clouds”
Europeans visiting San Francisco in the summer are often prepared for cloudy weather but are instead greeted by a dense fog that often blurs their…