April 1, 2024

Powerful Sales Functions in WO Fusion

WO Fusion is our next-generation, direct-sales platform, offering powerful new sales workflows and functionality for cross-media, multi-market selling across alternate audience measurement currencies.

WO Fusion provides end-to-end sales workflows to price, plan, and propose cross-media, multi-market, multi-property campaigns, from avails, to proposals, to orders in WO Traffic. The evolution of our WO Media Sales application​, WO Fusion is a newly designed, modern, cross-platform, multi-market, multi-media suite of sales tools​. It supports multiple audience measurement currencies​, and integrates with downstream order fulfillment systems, like WO Traffic and WO Digital Hub, for seamless electronic transmission of orders​.

New Sales Workflows and Functionality 

New sales workflows and functionality available in WO Fusion include the following.

  • Customizable Dashboard gives users a complete view of activity, from data delivery, to research, to sales and pipeline performance​
  • Multi-Market, Multi-Property TV Campaigns supporting local, regional, and national sales processes from a single campaign record​
  • An Audience Prediction Engine increases efficiency by eliminating the need to map and create estimate books by property​
  • Multi-Market Product Management eliminates the need to maintain property- and market-specific inventory​
  • Schedule View with conflict identification in Product Scheduling provides a visual representation of selling titles to help identify overlaps and gaps​
  • Sales Teams allows for easy management of custom-defined groups of sales users, with property and market assignments, instead of managing at the user-profile level​

Technical And Operational Efficiencies

WO Fusion also includes capabilities that provide technical and operational efficiencies. Our SaaS based architecture allows accessanywhere, anytime, to support a distributed workforce whether they’re operating from the field or from their desks​. An improved login experience allows users to get to their work faster​. And labor-intensive, swivel-chair operations are eliminated, as programming and rates port from WO Media Sales seamlessly on upgrade to WO Fusion.​

Get Started with WO Fusion Today

If you’re currently using WO Media Sales, you can upgrade to WO Fusion and enjoy all the benefits while continuing to use WO Media Sales​. You’ll benefit from continuously enhanced workflows as WO Fusion continues to evolve​. 

View our recently recorded webinar to learn more about how WO Fusion helps local TV broadcasters save time and increase revenue.

Please contact us to get started with WO Fusion, or schedule time to meet with us at NAB Show 2024!

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