October 6, 2021
Your Total Radio Solution: Broader Capabilities for Easier Podcast Management and Monetization
Earlier this year, the IAB released the results of its U.S. Podcast Advertising Revenue Study for 2020. According to the report, U.S. podcast ad revenues grew 19%…
July 16, 2021
Streamlining TV ad proposals and sales across linear and digital
With the continued convergence of linear TV and digital advertising, today’s media sales teams are challenged by inefficient proposal workflows. Inaccurate or outdated information can…
June 10, 2021
A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising
Will Offeman, WideOrbit’s Chief Product Officer, recently participated in a TV[R]ev Thought Leaders Circle Town Hall on “The Year Ahead in Addressable Advertising”. During his…
March 17, 2021
The Infinite Dial 2021: Digital Audio Continues to Grow – Are You Keeping Pace?
Released last week, The 2021 Infinite Dial report once again shows significant growth in digital audio. The report estimates that in 2021, weekly online audio…
March 4, 2021
Setting the Stage for NextGen TV
Between the current pandemic and the 2020 election season, the broadcast industry has had a lot to talk about besides ATSC 3.0. Deployments were slowed…
October 27, 2020
Digital-Linear Convergence – Offering Your Advertisers the Best of Both Worlds
The media industry has been talking about digital-linear convergence for years but recent growth in digital in general, and OTT in particular, has added new…