Manual handling of electronic material instructions via email, fax, or other antiquated methods is a process that is time-consuming, tedious, and riddled with opportunities for error. WideOrbit’s Electronic Material Instructions is a licensed module available for WO Traffic and WO Network that addresses a long-standing challenge in the industry by automating the end-to-end exchange of material instructions between buyers and media companies. With Electronic Material Instructions, broadcasters and networks can save time, improve efficiency, and reduce costs.

Material instructions are automatically aggregated from multiple sources. New and revised instructions from buy-side systems can then be electronically imported into WO Traffic or WO Network, with return confirmations to the sending system, eliminating manual data entry to significantly improve efficiency.