WO Traffic

Broadcasters, say hello to the leader in media operations, traffic, and billing

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TV and radio broadcasters are faced with increasingly complex challenges as the media industry continues to evolve. New technologies, platforms, and consumption behaviors present new revenue opportunities even as they make selling media more complicated than ever before.

WO Traffic is ad trafficking and billing software built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.

WO Traffic ad management

Built by media experts to give you

The stability and reliability of a proven solution, trusted for over 20 years

A single system of record to reduce the risks and costs associated with integrating disparate solutions

Centralized radio and TV ad management across properties, markets, and media types

WO Traffic is the market leader in TV and radio traffic systems, designed specifically for linear media.

  • Centralized Operations

    Control materials, instructions, credit and aging across orders and properties

  • Real-Time Ad Inventory Management

    Including revenue and pacing reports across properties

  • Spot & Log Management

    Manage spots and logs with flexible planner, grid and calendar tools

  • Extensive Integrations

    Including business intelligence, finance, on-air automation, and more

Meet Placer, WO Traffic’s Dynamic Ad Decisioning Engine

By determining optimal spot placement for all advertisers, while avoiding unfavorable positions and respecting conflicts, Placer’s advanced algorithms replicate and automate traditionally manual decisions. This not only empowers users to focus on exceptions but also minimizes errors and maximizes inventory yield.

Optional modules for WO Traffic

Digital Orders for TV & Radio

Manage, invoice, and report on linear and digital advertising together in one system

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Radio Interchange for Radio

Automate every step of network and barter ad management

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Multicast for TV

Bridge linear and digital video ad workflows from within WO Traffic

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COMPLEMENTARY WIDEORBIT PRODUCTS

Trusted by some of the most recognizable names in the industry

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Get your copy of our WO Traffic product overview

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WO Traffic Product Overview
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