TV and radio broadcasters are faced with increasingly complex challenges as the media industry continues to evolve. New technologies, platforms, and consumption behaviors present new revenue opportunities even as they make selling media more complicated than ever before.
WO Traffic is ad trafficking and billing software built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.
Built by media experts to give you
The stability and reliability of a proven solution, trusted for over 20 years
A single system of record to reduce the risks and costs associated with integrating disparate solutions
Centralized radio and TV ad management across properties, markets, and media types
WO Traffic is the market leader in TV and radio traffic systems, designed specifically for linear media.
Control materials, instructions, credit and aging across orders and properties
Real-Time Ad Inventory Management
Including revenue and pacing reports across properties
Spot & Log Management
Manage spots and logs with flexible planner, grid and calendar tools
Including business intelligence, finance, on-air automation, and more
Meet Placer, WO Traffic’s Dynamic Ad Decisioning Engine
By determining optimal spot placement for all advertisers, while avoiding unfavorable positions and respecting conflicts, Placer’s advanced algorithms replicate and automate traditionally manual decisions. This not only empowers users to focus on exceptions but also minimizes errors and maximizes inventory yield.
Optional modules for WO Traffic
Digital Orders for TV & Radio
Manage, invoice, and report on linear and digital advertising together in one systemLearn more
Radio Interchange for Radio
Automate every step of network and barter ad managementLearn More
Multicast for TV
Bridge linear and digital video ad workflows from within WO TrafficLearn More
COMPLEMENTARY WIDEORBIT PRODUCTS