TV and radio broadcasters face increasingly complex challenges as the media industry continues to evolve. New technologies, delivery platforms, and consumption behaviors present new revenue opportunities even as they make media ad sales more complicated than ever before.
WO Traffic is an end-to-end solution built for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale ad sales both today and into the future. Even the largest ownership groups can leverage new revenue streams by unifying station operations on a shared technology infrastructure, one that provides a single system of record and that offers integrated solutions to drive efficiencies, reduce costs, and maximize revenue.
Built by media experts to help you
Find peace of mind with the stability and reliability of a proven and trusted solution
Reduce both risks and costs associated with integrating multiple, disparate solutions
Improve efficiencies by centralizing ad operations across properties, markets, and media types
WO Traffic is the market leader in TV and radio traffic and billing software, designed specifically for linear media.
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Dynamic Placer Engine
Automate traditionally manual decisions and determine optimal spot placement for advertisers, while avoiding unfavorable positions and respecting conflicts.
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Real-Time Ad Inventory Management and Reporting
Manage ad inventory in real-time with revenue and pacing reports across properties.
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Extensive Integrations
Expand your workflows with integrations for business intelligence, finance, on-air automation, and more.
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Centralized Operations
Control materials, instructions, credit, and aging across properties and regions.
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Spot and Log Management
Manage spots and logs with flexible planner, grid, and calendar tools.
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A/R Management
Full Invoice, Aging, and Payment support across the entire organization.
Meet Placer, WO Traffic’s Dynamic Ad Decisioning Engine
By determining optimal spot placement for all advertisers, while avoiding unfavorable positions and respecting conflicts, Placer’s advanced algorithms replicate and automate traditionally manual decisions. This not only empowers users to focus on exceptions but also minimizes errors and maximizes inventory yield.
Customize your solution with optional modules
Digital Orders
Simplifies billing by enabling networks to fulfill, invoice, and report on linear and digital orders within a consolidated solution.
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Electronic Material Instructions
Allows for direct import of new and revised instructions, with automated confirmation back to sending systems.
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Order Validation
Ensures all orders comply with broadcaster-defined business rules at the point of order entry.
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Export G/L
Generates an export file that includes high-level, rolled-up revenue, invoice, payment, and revenue adjustment data by property to be imported into a financial system.
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Radio Interchange
Streamlines every step of network and barter advertising with an API-based integration between Network/Barter Partners and WO Traffic customer databases.
Learn MoreWiden your World by integrating WO Traffic with other WideOrbit and third-party products
WO Airtimes
Provides automated, electronic delivery of airtimes data from WO Traffic to buyers, system-to-system, simplifying normalization and reducing errors.
Learn MoreWO Analytics
Analyze and improve business performance, pinpoint inefficiencies, and identify new revenue opportunities using multiple data sources.
Learn MoreWO Automation for Radio
Program and optimize content and ads while simplifying workflows and reducing costs.
Learn MoreWO Marketplace
Opens access to new demand from buyers seeking near-to- air inventory, increasing competition, which in turn increases inventory value.
Learn MoreWO Media Sales
Empowers TV ad sales teams to build both linear and digital proposals by leveraging real-time account information, inventory availability, audience research, and delivery metrics.
Learn MoreWO Order Connect
Provides a direct connection between buy-side systems, such as Mediaocean and HudsonMX, and WO Traffic, allowing sellers to manage orders and makegoods electronically.
WO Payments Suite
Provides A/R management tools to increase on time payments of invoices, reduce financial operating costs, and facilitate consistent best practices.
Learn MoreWO Program
Manage content across channels and platforms, from production and acquisition, to rights and scheduling.
Learn MoreWideOrbit Managed Services
Secure your online environment and focus on your core business without the overhead of end-to-end management.
Learn MoreWideOrbit Integrations
Use your favorite tools through pre-built or custom integrations that extend your WO Traffic workflows.
Learn MoreData API
Seamlessly transfer data from WO Traffic to third-party systems without compromising data integrity.
Learn MoreTrusted by some of the most recognizable names in the industry
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Download the WO Traffic Product Overview
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