A Modern, SaaS-Based Ad Sales Platform Supporting Multiple Audience Measurements

The distinction between traditional linear and digital advertising has blurred, as audiences increasingly consume content across various platforms. As a result, advertisers’ campaign goals have evolved to focus on reaching audiences where they are.

WO Fusion makes it easy to price, plan, and sell any media type, with multiple audience measurement data sources that provide a unified view of converged audience engagement. Media sellers can consolidate linear and digital assets together in a single proposal, leveraging a portfolio of WideOrbit and third-party integrations to expand workflows, including connections with linear and digital order management systems like WO Traffic, WO Network, and WO Digital Hub, for end-to-end converged selling, campaign management, and billing.