A Modern, SaaS-Based Ad Sales Platform Supporting Multiple Audience Measurements
The distinction between traditional linear and digital advertising has blurred, as audiences increasingly consume content across various platforms. As a result, advertisers’ campaign goals have evolved to focus on reaching audiences where they are.
WO Fusion makes it easy to price, plan, and sell any media type, with multiple audience measurement data sources that provide a unified view of converged audience engagement. Media sellers can consolidate linear and digital assets together in a single proposal, leveraging a portfolio of WideOrbit and third-party integrations to expand workflows, including connections with linear and digital order management systems like WO Traffic, WO Network, and WO Digital Hub, for end-to-end converged selling, campaign management, and billing.
A converged ad sales platform that keeps pace with your evolving business
Converged Selling
Price, plan, and sell cross-media, multi-property campaigns
Multiple Audience Measurements
Supports impression- or ratings-based sales, including Comscore, Nielsen, and more
Integrated Workflows
Integrates with WideOrbit and third-party linear and digital order management systems
SaaS-Based Platform
Work from anywhere with a modern and intuitive SaaS-based platform
Increase revenue while reducing costs with modern, converged selling workflows
WO Fusion: Converged Local TV and Digital Ad Sales
Linear TV | Digital | Reach Extension | Multi-Market | Multi-Property
Create and Edit Campaign
Add TV Broadcast
Add Digital
Product Catalog
Inventory Across All Media Types and Markets
Product Catalog Dashboard
Audience Prediction Engine
Multi-Market Product Management
Multi-Market Product Management
Schedule View with Conflict Identification
Schedule View with Conflict Identification
Smart Rate Cards
Optimize Rates by Property or Across Markets
National Pressure Grid
Auto Rate Tier Adjustment and Priority Code Assignment
Sales Teams
Define and Manage Sales Users
Custom-Defined Sales Group
Management of Custom-Defined Group of Sales Users
Customizable Dashboard for Actionable Insights
Delivery | Research | Sales
Overnight Research Reports
Nielsen | Comscore | BYOD
Inventory Sellout Tracking
Easily See What’s Already Booked
Campaign Monitoring
Spot and Digital Impressions in a Single View
Featured Content
Blog Post
Introducing WO Fusion: Next-generation, cross-media ad sales supporting alternate audience measurement currencies
Get your copy of our WO Fusion product overview
Join the revolution in converged ad sales and future-proof your business with WO Fusion
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