Programmatic TV Buyer Solutions

With the growing demand for omnichannel campaigns, easy-to-use, automated marketplaces for broadcast TV ad buying have become critically important. Marketplace buying makes it easy for advertisers to add the reach and effectiveness of broadcast TV to their media mix.

Automated marketplace TV ad buying

ZingX™, our buy-side advertising marketplace, works seamlessly with WideOrbit’s premium sell-side exchange, WO Marketplace, to make buying local broadcast TV easier than ever. Whether you want to extend a video campaign across media platforms, place a market-specific local TV ad buy to boost a national campaign, or streamline existing broadcaster relationships, WideOrbit’s automated TV ad buying solution will work for you.

Learn more about ZingX

Broadcast TV advertising is powerful

$66 billion

anticipated linear TV ad spend in the US for 2023. That’s because TV remains uniquely powerful and effective at influencing consumer behavior.

80% of US consumers

trust TV advertising more than other forms of advertising when making a purchasing decision – twice as much as online banner, social, and mobile ads.

Marketplace TV buying for marketers and agencies

Impression-based buying to maximize budgets and reach

Simplified access to broadcast TV inventory

Target buys based on audience, markets, dayparts

Execute TV buys as easily as digital – no previous experience needed

Marketplace TV buying for DSPs

Gain a competitive edge by giving your clients easy access to broadcast TV

Give your clients the ability to build true omnichannel marketing campaigns

Efficiently transact and report on performance across all channels

Prioritize brand safety, transparency, and ease of use for your clients

WideOrbit knows advertising

With over 20 years in the industry, WideOrbit brings a Wider World approach to the buying and selling of broadcast and digital media advertising. Our solutions leverage automation to streamline buying and selling for over 6,000 stations and networks that run on the WideOrbit platform, including 90% of local US broadcast TV stations. And it’s those customers who have made us the leader in premium broadcast and digital advertising technology.

Programmatic TV buying updates

Blog Post

Introducing ZingX: Buying local broadcast TV advertising just got a whole lot easier

Press and News

WideOrbit Launches ZingX, Offering Buyers Direct Access to Premium Sell-Side TV Inventory

Blog Post

Media planning for 2023? Don’t overlook the power of local broadcast TV

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