Automated marketplace TV ad buying
ZingX™, our buy-side advertising marketplace, works seamlessly with WideOrbit’s premium sell-side exchange, WO Marketplace, to make buying local broadcast TV easier than ever. Whether you want to extend a video campaign across media platforms, place a market-specific local TV ad buy to boost a national campaign, or streamline existing broadcaster relationships, WideOrbit’s automated TV ad buying solution will work for you.
Broadcast TV advertising is powerful
anticipated linear TV ad spend in the US for 2023. That’s because TV remains uniquely powerful and effective at influencing consumer behavior.
80% of US consumers
trust TV advertising more than other forms of advertising when making a purchasing decision – twice as much as online banner, social, and mobile ads.
Marketplace TV buying for marketers and agencies
Impression-based buying to maximize budgets and reach
Simplified access to broadcast TV inventory
Target buys based on audience, markets, dayparts
Execute TV buys as easily as digital – no previous experience needed
Marketplace TV buying for DSPs
Gain a competitive edge by giving your clients easy access to broadcast TV
Give your clients the ability to build true omnichannel marketing campaigns
Efficiently transact and report on performance across all channels
Prioritize brand safety, transparency, and ease of use for your clients
WideOrbit knows advertising
With over 20 years in the industry, WideOrbit brings a Wider World approach to the buying and selling of broadcast and digital media advertising. Our solutions leverage automation to streamline buying and selling for over 6,000 stations and networks that run on the WideOrbit platform, including 90% of local US broadcast TV stations. And it’s those customers who have made us the leader in premium broadcast and digital advertising technology.
Programmatic TV buying updates
Introducing ZingX: Buying local broadcast TV advertising just got a whole lot easier
Press and News
WideOrbit Launches ZingX, Offering Buyers Direct Access to Premium Sell-Side TV Inventory
Media planning for 2023? Don’t overlook the power of local broadcast TV
Contact us to learn more about how our programmatic TV buying solutions can help your business today.