Broadcasters need to glean actionable insights from complex data, assembled from multiple sources. Error-prone spreadsheets hinder the in-depth analysis needed to measure performance and identify revenue opportunities, while third-party business intelligence (BI) tools often involve hefty upfront costs.
WO Analytics Cloud is a cost-effective solution that eliminates the need for complex implementation. Our cloud-based broadcast media business intelligence software delivers key metrics from your traffic system, down to the spot level, in a unified view across stations, markets, and platforms. Pre-built dashboards make it simple for any user to track pricing, revenue, and sales insights from their desktop or mobile device.
WO Analytics Cloud allows you to:
Access aggregated data across all departments, from anywhere
Analyze and improve business performance
Identify new revenue opportunities
The business insights media operations need most
Cloud-based media analytics accessible anytime, anywhere, via mobile device
Supports multiple user accounts and permission levels
High-level overview or drill-down analysis
Pre-built and customizable dashboards
Configurable Data Lake
Build your own ad-hoc analysis in minutes
Extract, Transform, and Load (ETL)
Unlock your data
Drill down and share data with just a few clicks
Go beyond “what” happened to discover “how and why”
Keep data up-to-date and easily accessible
Get your system up and running quickly
See business metrics across stations, markets, and platforms
WO Analytics Cloud includes several pre-built dashboards to help your company analyze business performance, spot inefficiencies, and pinpoint new revenue
PRE-BUILT DASHBOARD SAMPLES
Price and Discount Analysis
Maximize revenue with data analysis to highlight excessive discounts and to identify product categories or advertisers with the most valuable bonus/ADU spots. This dashboard allows you to take a high-level view across markets and months to show all variables and relevant advertisers.
Advertiser Pace Insights
Use advertiser pacing data to identify whether large advertisers who have not yet bought are adhering to or breaking their normal buying patterns. In addition to identifying habitually late buyers, this dashboard also highlights how much new business your teams have brought in.
Dynamic reporting tool for Executive and Sales management teams to analyze year-over-year trending data. Track major revenue contributors, such as product category, sales region, AE, daypart, etc., for a variety of metrics (i.e. booked or billable revenue, minutes, or spots, etc.).