Media companies struggle to gain actionable insights from complex data siloed across departments and systems. Excessively complicated reporting makes analysis difficult, often leading to lost revenue opportunities. Error-prone spreadsheets hinder the in-depth analysis needed to accurately measure performance and identify growth opportunities, while third-party business intelligence (BI) tools often involve hefty upfront costs.
WO Analytics is built specifically for the TV and radio industries to consolidate all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.
WO Analytics allows you to:
Aggregate data across departments to make faster, more intelligent decisions
Analyze and improve business performance
Identify new revenue opportunities
Save time by streamlining reporting across departments or properties
WO Analytics provides the business insights media companies need most
-
Media-centric
Purpose-built for the media industry with media-specific KPIs
-
Access your WideOrbit system data
Get the full picture with your WideOrbit system data in one place
-
Pre-built dashboards
Easily track pricing, revenue, and sales insights to go beyond “what” happened to discover “why”
-
Unified view
See business metrics across stations, markets, and platforms
-
Multi-user
Supports multiple user accounts and permission levels
-
Flexible
High-level overview or drill-down analysis
-
Analytics server
Keep data up-to-date and easily accessible
WO Analytics Enterprise
WO Analytics Enterprise provides analytics specifically for the media industry, consolidating all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.
Custom Data Import
Import data from non-WideOrbit databases to get a full picture
Customizable
We’ll work directly with you to ensure your WO Analytics Enterprise instance is set-up to meet your business data needs
Personalized training
We’ll work directly with you to ensure your WO Analytics Enterprise instance is set-up to meet your business data needs
Configurable data lake
Build your own ad-hoc analysis in minutes
WO Analytics ETL - A WideOrbit managed service
WO Analytics ETL is a back-end solution that provides access to all WideOrbit data through a pre-built extract, transform, and load (ETL) process. With business logic applied at every level, you can build corporate data warehouses for immediate access to data with third-party business intelligence solutions. We can also provide pre-built integrations upon request.
Plug and play
Immediately access your WideOrbit data within your data warehouse with seamless, proprietary, intelligent data mapping
Leverage your systems
Continue using your existing front end business intelligence platform
WideOrbit managed service
Peace of mind knowing that WideOrbit is managing and monitoring your business-critical data flow
Discover which WO Analytics Solution is right for your business
| Feature | WO Analytics Enterprise | WO Analytics ETL |
|---|---|---|
| Robust analytics service and front-end visualization tool | Yes | - |
| Mobile enabled to access data on the go | Yes | - |
| Dashboards to visualize data based on your business needs | Standard and customizable (up to three) | - |
| Implementation time | Months | Weeks |
| Quantity of data sources | Multiple | Multiple |
| Custom data import from non-WideOrbit sources | Yes | Yes |
| Access historical data to see long term trends | Yes | Yes |
| WideOrbit product integrations support | WO Traffic, WO Network, WO Program, Digital Orders | Wo Traffic, WO Network, WO Program, Digital Orders |
| Integrated with Revenue Analytics® for revenue insights | Yes | Yes |
| Pre-built, on-premise data warehouse and ETL | Yes | Yes |
| Pre-built business logic and data sources | Yes | Yes |
| End user training | Personalized, on-site | - |
Let's talk
Please complete the form to learn more about WO Analytics or to schedule a demo.