WO Analytics

Say hello to advanced business intelligence, purpose-built for the broadcast media industry

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Media companies struggle to gain actionable insights from complex data siloed across departments and systems. Excessively complicated reporting makes analysis difficult, often leading to lost revenue opportunities. Error-prone spreadsheets hinder the in-depth analysis needed to accurately measure performance and identify growth opportunities, while third-party business intelligence (BI) tools often involve hefty upfront costs.
WO Analytics offers two solutions, Enterprise and Cloud, both built specifically for the network, local TV, and radio industries to consolidate all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.
WO Analytics product dashboard

WO Analytics allows you to:

Aggregate data across departments to make faster, more intelligent decisions

Analyze and improve business performance

Identify new revenue opportunities

Save time by streamlining reporting across departments or properties

WO Analytics Enterprise and WO Analytics Cloud provide the business insights media companies need most

  • Media-centric

    Purpose-built for the media industry with media-specific KPIs

  • Access your WideOrbit system data

    Get the full picture with your WideOrbit system data in one place

  • Pre-built dashboards

    Easily track pricing, revenue, and sales insights to go beyond “what” happened to discover “why”

  • Unified view

    See business metrics across stations, markets, and platforms

  • Multi-user

    Supports multiple user accounts and permission levels

  • Flexible

    High-level overview or drill-down analysis

  • Analytics server

    Keep data up-to-date and easily accessible

  • Mobile enabled

    Cloud-based media analytics accessible anytime, anywhere, via mobile device

WO Analytics Enterprise

WO Analytics Enterprise provides analytics specifically for the media industry, consolidating all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.

Custom Data Import

Import data from non-WideOrbit databases to get a full picture

Customizable

We’ll work directly with you to ensure your WO Analytics Enterprise instance is set-up to meet your business data needs

Personalized training

We’ll work directly with you to ensure your WO Analytics Enterprise instance is set-up to meet your business data needs

Configurable data lake

Build your own ad-hoc analysis in minutes

WO Analytics Cloud

WO Analytics Cloud is a cost-effective solution that eliminates the need for complex implementation. Our cloud-based broadcast media business intelligence software delivers key metrics from your traffic system, down to the spot level, in a unified view across stations, markets, and platforms.

Quick implementation

Don’t worry about hardware or software configuration or upgrades – WO Analytics is a fully hosted solution

Always up to date

No need for patches or upgrades – you’ll always be running the latest version with zero downtime

Secure by default

Rest easy knowing that WO Analytics Cloud meets SOC2 compliance requirements to ensure your data is secure

WO Analytics ETL - A WideOrbit managed service

WO Analytics ETL is a back-end solution that provides access to all WideOrbit data through a pre-built extract, transform, and load (ETL) process. With business logic applied at every level, you can build corporate data warehouses for immediate access to data with third-party business intelligence solutions. We can also provide pre-built integrations upon request.

Plug and play

Immediately access your WideOrbit data within your data warehouse with seamless, proprietary, intelligent data mapping

Leverage your systems

Continue using your existing front end business intelligence platform

WideOrbit managed service

Peace of mind knowing that WideOrbit is managing and monitoring your business-critical data flow

Discover which WO Analytics Solution is right for your businesss

Feature WO Analytics Enterprise WO Analytics Cloud WO Analytics ETL
Robust analytics service and front-end visualization tool Yes Yes -
Mobile enabled to access data on the go Yes Yes -
Dashboards to visualize data based on your business needs Standard and customizable (up to three) Standard and customizable (one) -
Implementation time Months Weeks Weeks
Quantity of data sources Multiple Single Multiple
Custom data import from non-WideOrbit sources Yes Limited Yes
Access historical data to see long term trends Yes Up to 2 years Yes
WideOrbit product integrations support WO Traffic, WO Network, WO Program, Digital Orders WO Traffic Wo Traffic, WO Network, WO Program, Digital Orders
Integrated with Revenue Analytics® for revenue insights Yes - Yes
Pre-built, on-premise data warehouse and ETL Yes - Yes
Pre-built business logic and data sources Yes Limited Yes
End user training Personalized, on-site Web-based -

Get a copy of our WO Analytics product overviews

WO Analytics Enterprise

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WO Analytics ETL

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Contact us to learn more about how a WO Analytics solution can help your company make more data-driven business decisions.
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