Digital order management between broadcast traffic and billing software and digital ad solutions has traditionally been a manual process, requiring duplicate data entry between disparate systems. Considerable time and resources are required to ensure proper reconciliation between linear and digital systems.

With Digital Orders for WO Traffic, broadcasters can fulfill, invoice, and report on both digital and linear campaigns using the WideOrbit workflows with which they’re already familiar, including simplified billing with reconciliation and invoicing for both linear and digital orders within a single, consolidated solution.

WideOrbit’s Digital Orders module for WO Traffic is a complete, digital order management system for all types of digital ads, including digital audio, CTV/OTT, and social media ads. Digital orders can be entered directly into WO Traffic, while integrations with digital ad managers allow performance information to sync directly with WO Traffic for accurate and efficient invoicing.

Pre-built integrations with Google Ad Manager, FreeWheel, Triton Digital, and Audacy’s AmperWave provide added efficiency.

WideOrbit’s Digital Orders module for WO Traffic can help you improve efficiency and maximize revenue by managing digital and linear ads in parallel, allowing you to:

Drive cross-platform sales

• Sell and manage​ cross-screen campaigns through a single ad operations system

Reduce errors and liability

• Eliminate redundant​ data entry for campaigns with spot and digital ads​

Simplify billing

• Reconcile and bill digital and linear campaigns on one invoice

Unify revenue reporting

• Access actionable insights with a single report on digital and linear revenue and pacing​

Offer Your Advertisers Digital Reach Extension

As viewership shifts increasingly towards digital content, advertisers are looking for ways to enhance their campaigns with added impressions​. Broadcasters need a way to manage new strategies to meet buyer needs, such as digital reach extension.

With Digital Orders, broadcasters can help buyers achieve their campaign goals by offering extended reach with digital ads, including audio, video, and social media ads​.

In addition, data can be surfaced in Digital Orders using WideOrbit’s Data API and billing file import, so that reach extension vendors can do the heavy lifting.​

Digital Orders helps improve both the digital selling experience for broadcasters and the digital buying experience for advertisers and agencies, so you can reach your revenue goals as you help your customers achieve theirs​.

To learn more about how WideOrbit’s Digital Orders module for WO Traffic can help you improve efficiency and maximize revenue by managing digital and linear ads in parallel, watch our recorded webinar or contact us.