Widen Your World: Digital Orders for WO Traffic

Save time and money with streamlined digital order management

View this recorded webinar to discover how WideOrbit’s Digital Orders module for WO Traffic can help you improve efficiency and maximize revenue.

Digital order management between traffic and digital ad solutions has traditionally been a manual process, requiring duplicate data entry between disparate systems. Significant time and resources are required to ensure proper reconciliation between linear and digital systems.

In this webinar, our team demonstrates how WideOrbit’s Digital Orders module for WO Traffic allows digital orders to be entered directly into WO Traffic, while integrations with digital ad managers allow billing line-item updates to sync directly with WO Traffic for accurate and efficient invoicing.

View the recording to discover:

  • How Digital Orders supports all types of digital ads, including digital audio, CTV/OTT, and social media ads
  • Pre-built integrations with digital ad managers, such as Google, FreeWheel, and Audacy’s AmperWave
  • Use-cases for reach extension using WideOrbit’s Data API, so vendors can do the heavy lifting
  • Features and workflows existing Digital Orders users may not be familiar with
  • New features and enhancements currently in development and coming soon!

Watch the recording today to learn how WideOrbit’s Digital Orders module for WO Traffic allows local broadcasters to sell, fulfill, invoice, and report on digital campaigns within their existing WideOrbit workflows.


Jean Callahan
Director, Product Management, Digital Orders

Jean has been with WideOrbit for 8 years. She has led the development efforts for WO Traffic – Digital Orders, the integrations with Digital Ad Serving Systems, and is working to expand Digital Orders beyond selling O&O Digital assets. Before joining WideOrbit, Jean was Vice President, West Coast Digital Ad Operations, at Viacom.

Christine Kovacs Forster
Director, Sales Engineering

Christine oversees technical sales operations at WideOrbit. Prior to joining WideOrbit in 2007, Christine held various sales roles at Comcast, CBS Radio, FOX TV Detroit, and Cumulus Broadcasting. As the Director of Sales Engineering, Christine leads an international team of Sales Engineers who specialize in all areas of the media industry. Together Christine and her team present solutions that drive millions of dollars in new revenues, penetrate and grow new markets and propel media organizations to the next level of performance, efficiency, and profitability.

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