Privacy Policy

WideOrbit Inc. and its affiliates (“WideOrbit,” “we,” or “us”) want you to be familiar with how we collect, use, and disclose information. This Privacy Policy describes our practices in connection with information that we collect through our website at https://www.wideorbit.com/ (the “Website”).

Collection of Personal Information

“Personal Information” is information that identifies you as an individual or relates to an identifiable individual. You may choose to provide Personal Information (such as your name, contact information, username, and password) on the Website. Here are some of the ways you may provide the information and the types of information you may submit. 

Contact Us

If you email us through the “Contact Us” link on the Website, we ask you for information such as your name, company name, job title, phone number, and email address so we can respond to your questions and comments. You may choose to provide additional information as well.

Demo Request

If you email us through the “Demonstration Request” link on the Website, we ask you for information such as your name, company, address, phone number and email address so we can respond to your questions and comments. You may choose to provide additional information as well.

Questionnaires and Surveys

We occasionally may ask visitors to our Website if they wish to complete online surveys and opinion polls about their activities, attitudes, and interests. These surveys help us serve you better and improve the usefulness of our Website. In conducting these surveys, we may ask you for your name and email address.

Use of Personal Information

We and our service providers may use Personal Information for the following purposes:

• Providing the functionality of the Website
  • To facilitate your use of the Website, maintain your online account with us, and provide you with related customer service.
  • To respond to your inquiries and fulfill your requests, such as when you contact us via one of our online contact forms or otherwise, or request information about our services. 
  • To send administrative information to you, such as changes to our terms, conditions, and policies.
• Providing you with marketing materials
  • To send you marketing related emails, with information about our services, new products, and other news about our company. 
  • To facilitate social sharing functionality that you choose to use.
• Analyzing Personal Information for business reporting and providing personalized services 
  • To analyze or predict our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Website.
  • To better understand your interests and preferences, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
• Aggregating and/or anonymizing Personal Information
  • We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose, as it no longer identifies you or any other individual. 
• Accomplishing our business purposes.
  • For our business purposes, such as data analysis, security, identity verification, audits, fraud monitoring and prevention, developing new products, improving, or modifying our Website, identifying usage trends, determining the effectiveness of promotional campaigns, and operating and expanding business activities.

If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Website, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Disclosure of Personal Information

We may disclose Personal Information:

• To our affiliates, for the purposes described in this Privacy Policy.
• To our third party service providers, to facilitate services they provide to us, such as website hosting, data analysis, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.

Other Uses and Disclosures of Personal Information

We may also use and disclose Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement, or for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety, or property, and/or that of you, or others. We may use, disclose, or transfer your Personal Information to a third party in connection with any proposed or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our assets or stock (including in connection with any bankruptcy or similar proceedings).

Collection of Non-Personal Information

“Non-Personal Information” is any information that does not reveal your specific identity or does not directly relate to an identifiable individual. We and our service providers may collect Non-Personal Information in a variety of ways, including:

• Your browser or device. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Website you are using. We use this information to ensure that the Website functions properly.
• Cookies. Like many companies, we use browser cookies on the Website. Browser cookies are bits of text that are placed on your computer’s hard drive when you visit certain Websites. Browser cookies allow us to collect information such as browser type, time spent on the Website, pages visited, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also gather statistical information about use of the Website in order to continually improve its design and functionality, understand how it is used, and assist us with resolving questions regarding the Website. We use browser cookies to tell us, for example, whether you’ve visited us before or if you’re a new visitor and to help us identify Website features in which you may have the greatest interest. Browser cookies may enhance your online experience by saving your preferences while you are visiting the Website, and they further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Website. We may also use cookies or other technologies in online advertising to track responses to our ads.

We do not currently respond to browser do-not-track signals. If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. The “help” portion of the toolbar on most browsers will tell you how to stop accepting new browser cookies, how to be notified when you receive a new browser cookie, and how to disable existing browser cookies. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. Remember though, without browser cookies, you may not be able to take full advantage of all our Website features. You also may not receive advertising or other offers from us that are relevant to your interests and needs.

• Web Beacons. Certain pages on our Website contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). Web beacons may be used to, among other things, track the actions of users of the Website, measure the success of our marketing campaigns, and compile statistics about usage of the Website and response rates. We use log files to store the data that is collected through web beacons.
• IP Address. Your IP Address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Website, along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the Website. We may also derive your approximate location from your IP Address.
• Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of our Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/ and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
• Invisible reCAPTCHA. We use Google’s invisible reCAPTCHA application to protect against spam and other automated abuse. The reCAPTCHA tool may make use of cookies, as well as other information like IP address, date, time, language, screen size and resolution, and mouse movements. The use of the reCAPTCHA tool and any information collected through the tool are subject to Google’s privacy policy, available at https://policies.google.com/privacy, and Google’s terms of service, available at https://policies.google.com/terms?hl=en.

Uses and Disclosures of Non-Personal Information

We may use and disclose Non-Personal Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Non-Personal Information as Personal Information under applicable law, we may use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Privacy Policy. In some instances, we may combine Non-Personal Information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.

Third-Party Advertising 

We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Website and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Website and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of web beacons). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. 

If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, please visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/#/.

WO Programmatic Digital adheres to the European Principals of the EDAA Online Behavioral Advertising (OBA) Framework. If you are an EU user, you may opt out by going to www.youronlinechoices.com.

California Resident Privacy Notice (CCPA)

The California Resident Privacy Notice supplements the information and disclosures contained in our privacy policy. It applies to individuals residing in California from whom we collect Personal Information as a business under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”).

Security

We seek to use reasonable organizational, technical, and administrative measures designed to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Information” section below.

Your Choices

If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out by emailing privacy@wideorbit.com. Please note that if you opt out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt out.

Links to Third-Party Sites and Online Services

We may provide links on our Website to third-party sites and online services for your convenience and information. These third-party sites and services may have their own privacy policies in place, which we recommend you review if you visit any linked sites or services. This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or service to which the Website links. The inclusion of a link on our Website does not imply endorsement of the linked site or service by us or by our affiliates.

Children’s Privacy

The Website is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the Website. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on the site, we will delete the information from our records.

Jurisdictional Issues

The Website is controlled and operated by us from the United States and is not intended to subject us to the laws or jurisdiction of any state, country, or territory other than that of the United States.

Updates to this Privacy Policy

The “Last Updated” legend at the bottom of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Website. 

Contact Information

If you have any questions, comments, or concerns about this Privacy Policy, please email us at privacy@wideorbit.com.

WideOrbit Digital Accessibility Statement

Our Policy & Commitment

WideOrbit Inc. and its affiliates (“WideOrbit,” “we,” or “us”) are dedicated to accessibility, diversity, and inclusion. We are also committed to complying with all laws, rules and regulations, including the Americans with Disabilities Act (ADA). As part of this imperative, we are making efforts to ensure that WideOrbit’s digital properties are accessible to all individuals, regardless of ability. In doing so, we have a goal of complying with applicable accessibility standards included in the W3C’s WCAG 2.1 AA guidelines.

Digital Accessibility Statement

We are working to ensure our website and online services are accessible for all and are committed to following the W3C Web Content Accessibility Guidelines. We are also firmly dedicated to complying with laws such as the Americans with Disabilities Act (ADA) and other applicable web accessibility laws.

To accomplish this, we have engaged Level Access to leverage their digital accessibility platform and experience to achieve and sustain conformance to accessibility standards. Their digital accessibility platform is used to evaluate our digital properties in accordance with best practices and is supported by a diverse team of accessibility professionals, including users with disabilities.

Through this commitment , WideOrbit continues to develop our digital accessibility program and capabilities so that we are designing, developing, and testing our websites and online services for conformance to accessibility standards.

Contact

We want to hear from you. If you would like further information about WideOrbit’s accessibility efforts, have other accessibility questions or feedback, or encounter accessibility barriers on our digital properties, please contact:

E-mail: accessibility@wideorbit.com

Last Reviewed and Updated: December 15, 2023