WO Programmatic - Buyer

Say hello to easy access to broadcast TV advertising

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WO Programmatic – Buyer works seamlessly with WideOrbit’s sell-side tool, WO Marketplace, to make buying local broadcast TV easier than ever. Buyers get real-time feedback on offer acceptance, creative and credit approvals, and air times with delivery reporting.
WO Programmatic Buyer Diagram

WO Programmatic - Buyer allows you to:


Easily and cost-effectively access the reach and brand-safety of broadcast TV


Reach your target audience by market, affiliate, program, and station


Optimize target cost-per-thousand impressions (tCPMs) with real-time acceptance/rejection notification

Access to the reach, effectiveness, and brand-safety of local spot TV advertising has never been easier

  • Expansive Reach

    Simplified access to hundreds of local broadcast TV stations reaching 96% of U.S. households, including the Top 50 markets.

  • Targeted Buying

    Target audiences by markets, affiliates, programs, and stations, and optimize campaigns in-flight based on timely electronic air times and delivery data.

  • Opportunistic Buys

    Secure advertising in as little as one day prior to air time, using your own uploaded data to inform spot price offers and pinpoint the right placements for engaging target audiences.

  • Full Transparency

    Make offers on any station-controlled inventory – any show, any time – with complete visibility into bid acceptance or rejection.

Easy-to-use tools let you combine expansive reach with targeting and in-flight optimization

WO Programmatic Buyer - Target Across Markets

Target Across Markets

Target across markets, affiliates, programs, and stations, then further refine targeting by age groups.

WO Programmatic - Buyer - Track Impressions Delivery

Track Impressions Delivery

As ads air on TV, air times and delivery are automatically updated in WO Programmatic - Buyer.

WO Programmatic Buyer - Target Across Markets

Adjust Targeting as Campaign Airs

Optimize campaign results in-flight based on real-time stats and feedback from sellers. Boost by market, channel, affiliate, day, daypart, or program as the campaign is airing.

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Get your copy of our WO Programmatic - Buyer product overview.

WO Programmatic Buyer Product Overview
Contact us to learn more about how WO Programmatic - Buyer can help you.
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