Digital Solutions | WideOrbit

Drive Efficiency Gains with Automations

WideOrbit helps media organizations reduce operational costs and capture additional revenue with automations that maximize value while improving workflow efficiencies. Powered by a robust portfolio of APIs and third-party integrations, our automations enhance a wide range of workflows to help you drive incremental gains across your operations.

Expand Your Workflow Through Automations

Purpose-built automations simplify operations and deliver measurable efficiencies
to extend the value of your WideOrbit systems.

WO Airtimes

Streamlines the creation of recurring airtime reports with automated report generation and delivery to agencies, brands, or advertisers.

WO Automation for Radio

Centralized, scalable radio automation makes it easy to program and optimize content, streamline workflows, and reduce costs.

WO Long Form Direct Response

Simplifies the management of direct response inventory and allocations for TV stations or networks who offer direct response advertising.

WO Order Connect

Simplify the handling of orders and makegoods with system integrations between WideOrbit and buy-side systems for smarter workflows.

WO Payment Suite

A/R management tools, purpose-built for the media industry, to increase on-time payments, improve cash flow, and reduce operating costs.

Additional Automations for WideOrbit Core Solutions

Enhance WO Traffic or WO Network with optional automation modules that improve accuracy, speed, and revenue performance.

ADU Prediction Tool

Helps plan and predict ADU requirements to maximize inventory use and reduce liability through more accurate projected delivery. Available for WO Network.

Audience Delivery Optimizer

Automatically optimizes unit placement to prevent both under- and over-delivery, reducing liability and maximizing inventory value. Available for WO Network.

Digital Orders

A complete digital order management system for all types of digital ads. Available for WO Traffic and WO Network.

Electronic Material Instructions

Integrations with top material instructions providers automates the end-to-end exchange of instructions between buyers and media companies. Available for WO Traffic and WO Network.

Export G/L

A licensed module for WO Traffic that generates an export file for import into a financial system (e.g., Oracle, Great Plains, etc.).

Radio Interchange

An API-based integration between Network/Barter Partners and WO Traffic that automates every step of network and barter advertising for radio.

Order Validation

Automatically ensures all orders comply with broadcaster-defined business rules at the point of order entry. Available for WO Traffic.

WideOrbit Knows Workflows

As the media industry’s most-installed platform for managing ad inventory and traffic, WideOrbit understands workflows. We’ve designed our automations in consultation with clients to directly address operational pain points, delivering incremental improvements that scale over time. Each automation extends core workflows, helping reduce costs, improve accuracy, and unlock additional revenue, benefits that are sustainable for the long term, even as new automations become available.

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Workflow Automations