July 10, 2026
Media Organizations Are Data-Rich but Data-Fragmented — Is This You?
Data has always been central to media operations. Every ad that airs, every campaign that delivers, and every audience that’s measured- all of it generates…
June 17, 2026
AI in Media Ad Ops: Practical Steps to Move from Experiment to Everyday
Just a few years ago, artificial intelligence in media operations was mostly a subject for conference keynotes and strategy documents. Today, it’s on the verge…
November 17, 2025
Supercharge Your Workforce with WideOrbit AI Agents
By Brian Thoman, Chief Technology Officer, WideOrbit Artificial intelligence (AI) is reshaping how media organizations operate, automating routine tasks, optimizing decision making, and freeing teams…
October 2, 2025
AI and Optimizing Advertising in 2025: From Hype to Hard Results
By Brian Thoman, CTO, WideOrbit Artificial Intelligence (AI) has moved beyond the theoretical – it’s now an operational necessity. I recently participated in TVNewsCheck’s AI…
August 6, 2025
How AI Is Transforming Media Advertising Campaign Planning
Smarter strategies, faster execution, and better results – powered by AI In today’s fragmented media landscape, advertisers face mounting pressure to deliver more personalized, results-driven…
April 16, 2025
Is the ‘Consultative Sales’ Strategy Hurting the Sales Process?
Last month at Borrell Phoenix, Devlin Jefferson, WideOrbit SVP, Professional Services, teamed up with Brock Berry, CEO and Co-Founder of AdCellerant, to present a session…
October 30, 2024
The Transformative Potential of AI in Media Campaign Planning, Ad Sales, and Trafficking Processes
By Brian Thoman, WideOrbit CTO In today’s rapidly changing media industry, organizations are challenged with finding ways to gain efficiencies in ad campaign planning, sales,…