June 18, 2025
The Quest to Streamline Local TV Advertising: Automation, Programmatic, and the Path Forward
By Brian Thoman, WideOrbit Chief Technology Officer Local TV advertising continues to play a vital role in reaching high-value audiences, but buying and selling remains…
April 16, 2025
Is the ‘Consultative Sales’ Strategy Hurting the Sales Process?
Last month at Borrell Phoenix, Devlin Jefferson, WideOrbit SVP, Professional Services, teamed up with Brock Berry, CEO and Co-Founder of AdCellerant, to present a session…
October 30, 2024
The Transformative Potential of AI in Media Campaign Planning, Ad Sales, and Trafficking Processes
By Brian Thoman, WideOrbit CTO In today’s rapidly changing media industry, organizations are challenged with finding ways to gain efficiencies in ad campaign planning, sales,…
July 10, 2024
Enhance Your Media Ad Sales and Trafficking Processes with AI
In today’s rapidly evolving media landscape, where consumers are inundated with content across multiple channels, advertisers must make strategic choices when building campaigns to reach…
June 12, 2024
Revolutionizing Media Advertising: The Transformative Potential of AI in Campaign Planning
In today’s dynamic and hyperconnected digital landscape, media advertising has become more complex than ever before. With the proliferation of channels, platforms, and consumer touchpoints,…