March 27, 2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

WO Media Sales 2021 2022

April 20, 2022

WO Media Sales 2021 and 2022: Empower your Sales teams to sell smarter

With the increasing complexity of today’s media landscape, TV sales teams require the ability to generate multi-media, multi-platform proposals quickly and easily. Siloed media sales…

January 23, 2019

WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More

Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the…

Super bowl automated ad marketplaces

February 14, 2015

The first-ever Super Bowl TV ad sold through an automated marketplace

During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…