April 16, 2024

Consolidated digital order management with WO Digital Hub

With the number of digital platforms continuously on the rise, a consolidated digital order management system is critical – now more than ever. WO Digital…

April 1, 2024

Powerful Sales Functions in WO Fusion

WO Fusion is our next-generation, direct-sales platform, offering powerful new sales workflows and functionality for cross-media, multi-market selling across alternate audience measurement currencies. WO Fusion…

Converged linear and digital ad sales tools

March 20, 2024

Understanding Converged Linear and Digital Ad Sales Tools

Television advertising has traditionally revolved around linear broadcasting, with advertisers purchasing airtime spots to reach a broad audience. But with shifting consumer viewing patterns and…

Cross-media campaigns blog - WideOrbit

March 6, 2024

Selling Cross-Media Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue

The world of advertising has undergone a transformative evolution. As a percentage of overall TV viewing, streaming averaged a 36% monthly share in 2023. Ad-supported video on…

WideOrbit ad buying and selling processes

April 26, 2023

How WideOrbit is streamlining ad buying and selling processes: An interview with Brian Thoman, Managing Director of Marketplaces

In today’s rapidly evolving media landscape, streamlining the ad buying and selling process saves time and effort for both advertisers and broadcasters. Creating a low-friction…

Automate broadcast tv ad sales with WO Marketplace

March 8, 2023

Automate broadcast TV ad sales with WO Marketplace to improve offer quality, maximize yield

Increasing audience fragmentation and shrinking ad budgets are hallmarks of today’s TV advertising landscape. To remain competitive, broadcasters need sales tools to help them easily…

automated broadcast tv markeplace

February 21, 2023

The automated broadcast TV marketplace: What’s new for buyers and sellers

The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…