
January 27, 2025
WideOrbit Looks Back at 2024 – Plus a Glimpse Forward to 2025
As 2025 begins, it’s the perfect time to reflect on the milestones and trends that defined the media industry in 2024. At WideOrbit, last year…

October 30, 2024
The Transformative Potential of AI in Media Campaign Planning, Ad Sales, and Trafficking Processes
By Brian Thoman, WideOrbit CTO In today’s rapidly changing media industry, organizations are challenged with finding ways to gain efficiencies in ad campaign planning, sales,…

July 10, 2024
Enhance Your Media Ad Sales and Trafficking Processes with AI
In today’s rapidly evolving media landscape, where consumers are inundated with content across multiple channels, advertisers must make strategic choices when building campaigns to reach…

April 1, 2024
Powerful Sales Functions in WO Fusion
WO Fusion is our next-generation, direct-sales platform, offering powerful new sales workflows and functionality for cross-media, multi-market selling across alternate audience measurement currencies. WO Fusion…

October 16, 2023
Moving Media Sales Automations Forward
Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…