year in review blog graphic

January 27, 2025

WideOrbit Looks Back at 2024 – Plus a Glimpse Forward to 2025

As 2025 begins, it’s the perfect time to reflect on the milestones and trends that defined the media industry in 2024. At WideOrbit, last year…

Brian Thoman, CTO of WideOrbit

October 30, 2024

The Transformative Potential of AI in Media Campaign Planning, Ad Sales, and Trafficking Processes

By Brian Thoman, WideOrbit CTO In today’s rapidly changing media industry, organizations are challenged with finding ways to gain efficiencies in ad campaign planning, sales,…

July 10, 2024

Enhance Your Media Ad Sales and Trafficking Processes with AI

In today’s rapidly evolving media landscape, where consumers are inundated with content across multiple channels, advertisers must make strategic choices when building campaigns to reach…

April 1, 2024

Powerful Sales Functions in WO Fusion

WO Fusion is our next-generation, direct-sales platform, offering powerful new sales workflows and functionality for cross-media, multi-market selling across alternate audience measurement currencies. WO Fusion…

WideOrbit media sales automation

October 16, 2023

Moving Media Sales Automations Forward

Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…