October 26, 2018
CEO Eric Mathewson on Marketplace revenue growth for broadcasters
In this video interview from Beet.TV, WideOrbit CEO Eric Mathewson explains that the company’s software is the system of record for broadcast TV and radio…
October 8, 2018
Hearst’s VP of Technology Discusses the TIP Initiative and the Local Broadcast Opportunity
This is the first installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. In August of this…
March 1, 2018
Where will TV’s next revenue boost come from?
As far back as 15 years ago, we were hearing that a substantial portion of TV ad spending was set to shift to digital media.…
December 7, 2017
Customer Story: Business intelligence drives revenue for Townsquare Media
Business intelligence helps Townsquare Media maximize inventory yield and identify potential problems before they happen. Business intelligence (BI) tools can help businesses analyze performance, spot…
August 16, 2017
Five steps to a data-driven culture
We work with a variety of media companies looking to build data-driven cultures that look to business intelligence (BI) and traffic system data for insight.…
August 7, 2017
Measure and manage the right things with business intelligence tools
It’s often said that “What gets measured, gets managed.” It also follows that what’s easiest to measure is what gets the most attention. For media…