October 23, 2017

Making Podcast Ads Easier to Sell with Standardized Metrics

Today we’re launching new features for our WO On Demand podcast management software that will make it easier to sell podcast advertising and strengthen marketer confidence…

October 19, 2017

Study: What Media Companies Want in Order Management Systems

Google’s recent announcement that it’s ending support for its DoubleClick Sales Manager means thousands of media companies face a transition to a new order management…

October 4, 2017

Advanced Analytics: They’re Not Just for Sports

Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new…

October 2, 2017

Migrating Ad Ops to a New OMS: How One Publisher Made The Transition

With the upcoming deprecation of Google’s DSM in 2019, many publishers are starting their search for a new order management system. …

September 20, 2017

Making the Transition to a New Order Management System

Is your media company on the hunt for a new order management system? Anyone who has been through a major system transition knows to expect…

September 5, 2017

New Research: Programmatic Radio Advertising Growing Fast

We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear…