March 1, 2016
Political Campaigns Should Endorse Programmatic TV
TV remains voters’ top choice for impact and awareness of political messages; Digital inventory is scarce and risky Every week between today’s Super Tuesday elections…
February 17, 2016
Three Reasons to Start Buying Programmatic TV Today
Digital ad buyers are starting to give serious consideration to Programmatic TV as a great option for boosting reach and brand visibility. A big driving…
January 14, 2016
Deal ID: The Best of Digital Ad Buying Comes to Linear TV
Last weekend we rolled out an important new feature in WO Programmatic: Deal ID. Much more than a serial number, the implementation of Deal ID…
December 9, 2015
3 Ways WO Programmatic TV Streamlines Station Operations
When we kicked off WO Programmatic TV development, we tapped our 16 years of broadcast workflow experience to ask what traffic professionals would want in…
October 5, 2015
WideOrbit Rocks Radio Show 2015 and RAIN Summit
We are just back from the 2015 Radio Show and the RAIN Summit. A crew of WideOrbiters spent a week in Atlanta meeting customers, speaking…
September 27, 2015
Interview: WideOrbit’s Brian Burdick on Programmatic Radio
WO Programmatic Radio launched last week for stations running on WideOrbit’s WO Traffic platform. We spoke with Brian Burdick, the leader of our Digital &…