January 14, 2016

Deal ID: The Best of Digital Ad Buying Comes to Linear TV

Last weekend we rolled out an important new feature in WO Programmatic: Deal ID. Much more than a serial number, the implementation of Deal ID…

December 9, 2015

3 Ways WO Programmatic TV Streamlines Station Operations

When we kicked off WO Programmatic TV development, we tapped our 16 years of broadcast workflow experience to ask what traffic professionals would want in…

October 5, 2015

WideOrbit Rocks Radio Show 2015 and RAIN Summit

We are just back from the 2015 Radio Show and the RAIN Summit. A crew of WideOrbiters spent a week in Atlanta meeting customers, speaking…

September 27, 2015

Interview: WideOrbit’s Brian Burdick on Programmatic Radio

WO Programmatic Radio launched last week for stations running on WideOrbit’s WO Traffic platform. We spoke with Brian Burdick, the leader of our Digital &…

September 24, 2015

For Radio Stations, Making Money From Podcasts is Getting Easier

Podcasting is on hot fire in 2015. While news stories about podcasting’s explosive growth never fail to mention NPR’s Serial or President Obama’s appearance on…

September 15, 2015

We Have Liftoff: WO Programmatic Radio Launches Today

Today is a huge day for the radio industry and our radio customers. We’ve launched WO Programmatic Radio! Taking a cue from the success of…