January 14, 2016
Deal ID: The Best of Digital Ad Buying Comes to Linear TV
Last weekend we rolled out an important new feature in WO Programmatic: Deal ID. Much more than a serial number, the implementation of Deal ID…
December 9, 2015
3 Ways WO Programmatic TV Streamlines Station Operations
When we kicked off WO Programmatic TV development, we tapped our 16 years of broadcast workflow experience to ask what traffic professionals would want in…
October 5, 2015
WideOrbit Rocks Radio Show 2015 and RAIN Summit
We are just back from the 2015 Radio Show and the RAIN Summit. A crew of WideOrbiters spent a week in Atlanta meeting customers, speaking…
September 27, 2015
Interview: WideOrbit’s Brian Burdick on Programmatic Radio
WO Programmatic Radio launched last week for stations running on WideOrbit’s WO Traffic platform. We spoke with Brian Burdick, the leader of our Digital &…
September 24, 2015
For Radio Stations, Making Money From Podcasts is Getting Easier
Podcasting is on hot fire in 2015. While news stories about podcasting’s explosive growth never fail to mention NPR’s Serial or President Obama’s appearance on…
September 15, 2015
We Have Liftoff: WO Programmatic Radio Launches Today
Today is a huge day for the radio industry and our radio customers. We’ve launched WO Programmatic Radio! Taking a cue from the success of…