November 21, 2018
Lilly Broadcasting’s Chief Financial Officer on the Unmatched Reach of Local TV
This is the eighth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Lilly Broadcasting has good…
November 7, 2018
Pearl TV’s Anne Schelle on ATSC 3.0’s Potential Benefits for Local Broadcast
This is the sixth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. . Pearl TV Managing…
October 8, 2018
Hearst’s VP of Technology Discusses the TIP Initiative and the Local Broadcast Opportunity
This is the first installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. In August of this…
December 7, 2017
Customer Story: Business intelligence drives revenue for Townsquare Media
Business intelligence helps Townsquare Media maximize inventory yield and identify potential problems before they happen. Business intelligence (BI) tools can help businesses analyze performance, spot…
August 16, 2017
Five steps to a data-driven culture
We work with a variety of media companies looking to build data-driven cultures that look to business intelligence (BI) and traffic system data for insight.…
August 7, 2017
Measure and manage the right things with business intelligence tools
It’s often said that “What gets measured, gets managed.” It also follows that what’s easiest to measure is what gets the most attention. For media…