August 20, 2024
Celebrating the Evolution of Radio: From Invention to Advertising
With National Radio Day on August 20 and Radio Commercials Day on August 28, this is the perfect time to reflect on the profound impact…
October 16, 2023
Moving Media Sales Automations Forward
Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…
September 20, 2023
Myth vs. fact: Broadcast TV advertising and marketplace buying
Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…
September 6, 2023
Five things marketers should know about buying TV advertising in an automated marketplace
For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…
August 7, 2023
Go from order-to-cash fast with full-featured A/R automation
Purpose-built for the media industry to extend automation throughout the entire accounting cycle, WO Payments Suite helps media finance teams manage unique accounting challenges by…
July 31, 2023
Introducing WO Fusion: Next-generation, cross-media ad sales supporting alternate audience measurement currencies
As media consumption patterns evolve, advertisers want to buy TV, audio, and digital ads together, in the same campaign, creating a need for sales teams…
July 5, 2023
Political advertising campaigns benefit from TV marketplace ad buying
The hotly contested elections of both 2020 and 2022 drove record-breaking political advertising spend, demonstrating that TV remains the best choice for achieving impact and…