June 26, 2020
Access New Demand for Local TV Inventory with Programmatic Selling
In a recent post, we talked about the fact that as COVID-19 began forcing so many Americans to stay home in March, TV viewership actually…
June 10, 2020
Remote Workers Require Remote Access: How WideOrbit’s Web-Enabled Solutions Can Help
As the broadcast industry shifts to accommodate an increasing number of remote workers, many companies are struggling to provide employees with remote access to the…
April 21, 2020
Local TV Viewership Is Up – Reaching Those Viewers Has Never Been Easier
As COVID-19 began forcing so many Americans to stay home last month, it didn’t take a crystal ball to anticipate an increase in TV viewership.…
April 8, 2020
Free-up technical personnel and resources with WO Cloud
Many businesses right now are struggling to get by with only essential workers on-site, as staff members who can, move to working remotely. That means…
February 27, 2020
Cybersecurity Awareness for Broadcasters: Top 10 Recommendations to Reduce Risk
The threat of ransomware is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. With several…
January 14, 2020
Impression-Based Selling: The Common Currency Required for Digital-Linear Convergence
With all the buzz about linear TV moving toward impression-based ad sales, many local broadcasters are wondering what that shift will mean for them. The…