November 1, 2022

Celebrating National Broadcast Traffic Professionals Day

The first commercial broadcast was on KDKA radio in Pittsburgh, PA, on November 2, 1920 – that’s 102 years of traffic logs! National Broadcast Traffic…

October 26, 2022

Automate the import of material records with Electronic Materials for WO Traffic

Electronic Materials for WO Traffic helps streamline the import of material records, helping broadcasters increase efficiency by quickly importing material assets from buy-side systems. Electronic…

Media planning with broadcast TV

October 11, 2022

Media planning for 2023? Don’t overlook the power of local broadcast TV

As we approach the end of the year, marketers’ thoughts turn not to holiday campaigns – those should already be locked in and launching in…

September 6, 2022

Television turns 95: Celebrating with our favorite commercials

Ninety-five years ago, on September 7, 1927, Philo Farnsworth transmitted the first all-electronic television image. Unlike previous efforts at television transmission that involved mechanical components, Farnsworth’s…

June 10, 2022

Ad-supported streaming is good news for both consumers and advertisers

Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…

May 25, 2022

What’s new in WO Traffic v22.0: Automated addressable ad replacement is here

The latest release of WO Traffic, our flagship media sales, traffic, and billing software, introduces our revolutionary addressable ad replacement solution for live streams, in…