ATSC 3.0 is one of broadcast TV’s hottest new technologies. The new broadcast standard promises TV stations exciting new capabilities like multicasting, targeted advertising, and improvements in picture quality.
There are also fears that the cost of adoption will be too high and that stations will be challenged to transform their advertising businesses to a more ‘digital style’ business model.
ATSC 3.0 and the Future of Broadcasting: The Industry View is our latest exclusive research report. Based on responses from more than 100 broadcast industry executives, the full report is available today as a free download.
Our survey reveals what broadcast TV executives are really thinking today about ATSC 3.0. You’ll learn about their plans for transitioning to this new standard, the benefits and costs they expect, and what may come as a surprise.