June 18, 2025
The Quest to Streamline Local TV Advertising: Automation, Programmatic, and the Path Forward
By Brian Thoman, WideOrbit Chief Technology Officer Local TV advertising continues to play a vital role in reaching high-value audiences, but buying and selling remains…
October 16, 2023
Moving Media Sales Automations Forward
Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…
August 9, 2023
What’s New in WO Network 2023
The latest release of WO Network, our flagship network ad sales and commercial operations platform, introduces key benefits to help cable and broadcast TV networks…
August 7, 2023
Go from order-to-cash fast with full-featured A/R automation
Purpose-built for the media industry to extend automation throughout the entire accounting cycle, WO Payments Suite helps media finance teams manage unique accounting challenges by…
July 31, 2023
Introducing WO Fusion: Next-generation, cross-platform ad sales supporting alternate audience measurement currencies
As media consumption patterns evolve, advertisers want to buy TV, audio, and digital ads together, in the same campaign, creating a need for sales teams…
January 23, 2023
Spot TV automation pushes forward
The automation of processes associated with both marketplace and traditional spot TV ad transactions has been gaining momentum, particularly when it comes to traditional deals…
November 18, 2022
Automate Airtimes and Direct Response workflows in WO Traffic and WO Network
WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…