Sales and operations software for TV and Radio broadcasters

WideOrbit provides the perfect sales and operations backbone for broadcasters to address today’s needs and prepare for the future. WO Traffic makes it simple to capture revenue from any media type — linear, mobile and digital — or sales channel — direct sales, rep firms and programmatic.

WO Traffic integrates seamlessly with our family of software so that stations can maximize revenue, drive efficient workflows and improve ROI from a single unified interface.

The broadcast industry standard for ad management

Single-Database Solution
Streamline ad operations across properties, channels, markets and media types — including TV, radio, mobile and digital.

Centralized Traffic
Consolidate or hub traffic operations to fuel efficiencies across stations and markets.

Optimized Placer
Make the most from ad inventory with user-controlled parameters.

Simple and Flexible Operations
Partially unfinalize logs to make day-of-air changes for programs, spots and materials.

Revenue Reconciliation
Automate payment imports from bank accounts with optional WO Traffic – LockBox integration.

Centralized Credit & Accounting
Manage credit by properties or hubs.

Digital Order Management
Execute on-air and digital advertising from one system with optional WO Traffic – Digital Orders integration.

Advanced Reporting
Make better decisions with advanced, customizable, real-time reports on inventory, revenue, pacing and projected revenue.

WO Traffic Mobile
Access WO Traffic from an iPad. Approve orders, view logs and place spots on the go.

Advanced Analytics
Integrate with WideOrbit’s WO Analytics business intelligence solution to analyze business performance, risk management and opportunities to improve profitability.

“We selected WideOrbit because they have a superior traffic solution that can scale to our business and deliver complete visibility and sophisticated reporting that will provide us with a more timely understanding of our performance in each region, market and station.”

— Evan Masyr, Chief Financial Officer at Salem Communications